Chapter View:

Risk can also be bought and sold. If you want to start a business of buying and selling risk, the premise is that you must have a pair of eyes for risk and be able to see through what others cannot. risk, and has a unique set of mechanisms to address this risk. There are too many risks in the business world, and buying and selling risks have become an important underlying logic that promotes the healthy operation of the entire business world.

Concept:

Inventory price difference (risk): The essence of the business done by the general agent is to tell the brand owner, sell me your inventory risk, even if you can’t sell it in the end Go out, I will pay you the money, and I will bear the risk, but in exchange, please give me a larger price difference. This business model of using inventory to gain price difference is actually buying and selling the risk of inventory.

The essence of general agency business is buying and selling risks, and a risk control mechanism must be established on the first day. For example: In full-cycle inventory management, once sales drop to a certain level, large-scale promotions will be launched to hedge risks. When sales drop to another certain level, cross-selling with partners will be initiated, and then sales will drop again. When the time comes, this batch of goods will be given as gifts to other products. This so-called full-cycle inventory management is actually a set of risk management and control mechanisms. Without diamonds, there is no porcelain work. Without this full-cycle inventory management mechanism, you must not casually engage in risky trading by using inventory to gain price differences.

Case:

1. In order to avoid being greatly affected by the crude oil market, Southwest Airlines went to the crude oil market to buy futures. When oil prices have soared for many years, they have dropped from 25 When the US dollar rises to US$60, 85% of the oil it uses can still be obtained at a price of US$26. In fact, what it buys is price risk. If it falls, Southwest Airlines will also suffer losses.

2. Insurance industry: probabilistic risks are bought and sold (the most typical e-commerce freight insurance). Agency industry: What is bought and sold is inventory risk. The venture capital industry: growth risk is bought and sold. Seafood purchasers, rice merchants, underwriting contracts, chain franchises, garlic and ginger speculation, hotel rooms, tourist charters, scenic spot ticket agents, landlords buying and renting houses, etc. are all inherently buying and selling inventory risks. Crowdfunding is a way to protect against risk. The boss hires employees, outsourcing maintenance companies, stock trading, escorts, escorts, risks are everywhere.

Improved application:

1. Currently, Mr. Huang sets a minimum annual sales volume guarantee when negotiating for investment. For example, the annual performance guarantee is 600,000 yuan. If it cannot reach 600,000 yuan, Draw points based on a guaranteed base of 600,000. This is also a typical risky transaction.

2. The store manager contracting system abolishes the basic salary system and pays employees in the form of points. The more you work, the more you get, which is also a kind of trading risk.

3. When a boss hires employees, he is also buying and selling risks, which is the difference between good employees and poor employees.