Cosmetics are divided into e-commerce versions, and there is no difference in quality. It is just the name used by manufacturers to distinguish goods from e-commerce and counters. The approval number of its e-commerce version is makeup number, which belongs to ordinary cosmetics. However, the regular version is mainly used in offline channels such as hospitals and beauty salons, and the e-commerce version is only available online.

What is the status quo of the e-commerce version?

Nowadays, shopping channels are more and more integrated, and online and offline are no longer distinct. It should not be overlooked that in first-and second-tier cities, online costs and offline costs are basically the same, and in third-and fourth-tier cities, online costs even exceed offline costs.

In other words, the cost advantage no longer exists only for the "e-commerce exclusive supply" that separates online and offline channels. As a result, the "e-commerce exclusive service" that was once born to prevent online and offline price competition gradually disappeared. On the contrary, "the same as offline" began to rise, and "e-commerce exclusive service" began to be redefined according to user needs.