The prologue of telemarketing and the rules of interpersonal communication are also very important. Competition in the workplace is indispensable, and the improvement of work ability needs to learn from the experience of colleagues in the workplace. There are many hidden traps in the workplace. The following are the opening remarks of telemarketing and those things in the workplace that I shared.

Opening remarks of telemarketing 1

Interest attraction method in opening remarks

Comments: This is the most commonly used prologue for telemarketing. The key to this kind of prologue lies in the description of the benefits of the product, so as to impress the customer to the greatest extent and make him willing to listen to you.

This kind of telemarketing prologue is more suitable for those customers who have obvious demand for products. In addition, if the customer refuses for various reasons, he can immediately switch to the next telemarketing.

Ask for advice in the opening remarks

Comments: This kind of telemarketing prologue takes advantage of people's psychology of being a teacher to attract customers to continue talking to you, and customers rarely refuse. What needs to be noted here is that the consultation here must be true. You should pay great attention to your words and don't let the customer realize that you have been cheated, otherwise you will completely lose this customer.

Friend recommendation method for opening remarks

Comments: The advantage of this telemarketing skill of friend recommendation method is that it can quickly reduce customers' vigilance against strange salesmen. In the above case, the salesman deliberately emphasized that Li XX is a long-term customer, thus increasing the customer's trust in himself.

In addition, it is a key to introduce how customers' friends recommend this kind of telemarketing opening remarks. You can praise the customer through the mouth of his friend, so as to gain the good impression of the customer, so that he will generally not refuse you. Even if the customer has various reasons, you can still make an appointment another day and get the opportunity to sell again.

The opening remarks are all in French.

Comments: Everyone is the law, making use of people's herd mentality. In this way, it should be noted that the company as an example should be as well-known as the big companies in the industry or the companies that customers are familiar with. On the one hand, it can increase customers' trust in products and yourself, and on the other hand, it can make customers more inclined to follow the crowd.

Telemarketing prologue II. Direct opening method:

Shop assistant: Hello, Miss Wang/Sir? I'm Zhou Xiao, the financial advisor of a company. Excuse me, our company is doing market research. I wonder if you can help me?

G: That's all right. What is this?

Customers can also answer: I am busy, or in a meeting, or refuse for other reasons.

At this time, the salesman must immediately interface: then I will call you back in an hour, thank you for your support. Then, the salesman should take the initiative to hang up!

When you make a phone call an hour later, you must create a familiar atmosphere and shorten the sense of distance: Hello, Miss Wang/Sir! My surname is Zhou. You call me after 1 hour ...), even if the customer still wants to refuse, when you call again, it will not be as cruel as before.

Similar excuse opening method:

Shop assistant: Miss Zhu/Mr Zhu, I'm Zhou Xiao, a consultant of a company. We haven't met before, but can I talk to you for a moment?

G: Yes, what is it?

Customers can also answer: I am busy, or in a meeting, or refuse for other reasons.

The salesman must answer immediately: I'll call you back in an hour, thank you. Then, the salesman should take the initiative to hang up!

When you make a phone call an hour later, you must create a familiar atmosphere and shorten the sense of distance: Hello, Miss Wang/Sir! My surname is Zhou. You call me in 1 hour ...)

Others introduce the opening method:

Shop assistant: Hello, Miss Wang/Mr. Wang. I'm Zhou Xiao, the financial consultant of a company. Your good friend Xiaoming is a loyal user of our company. He suggested that I call you. He thinks our products also meet your needs. (Xiaoming here may or may not be known by your customers.)

Guest King: Xiaoming? Why don't I listen to him?

Shop assistant: Really? I'm really sorry. I guess Mr. Xiaoming didn't come recently for other reasons. Let me introduce him to you. Look, I'm in a hurry to make a phone call.

G: That's all right.

Shop assistant: I'm sorry about that. Let me give you a brief introduction of our products. ...

If it is a name that the customer doesn't know, you can directly replace it with your own surname, so that the customer will have suspense or distract the customer by other methods.

Telemarketing prologue 3 prologue 1: Cut to the chase

Shop assistant: Hello, (Miss X/Mr.)? I am the consultant/representative/person in charge of XX Company (pause)

Continue after the customer replies:

Euphemism: Do you have time/convenience to answer the phone now? ... after the customer responded well, enter the product introduction and explain the purpose. But this method is easy to be rejected, because it is best not to give customers the right to choose and refuse on a phone call, but to guide the topic yourself. But some professions need politeness, so it's up to you to choose them.

Direct version: Well, here I am ... (Explain your purpose and introduce your products. )

Prologue 2: Intimate style

You must create a familiar atmosphere and shorten the sense of distance when fighting.

Shop assistant: Hello, is this Sister X? A thoughtful way (how have you been recently? /Eat/chat/… and so on. )

Customers generally have the following reactions.

1. The customer's focus is not on who you are, so seize the opportunity to enter the invitation session.

2. Who are you? /I don't know you! You don't remember me. I called you last time, xxx. You see, last time we agreed on XXX, when will you come and see it? (In the case of accurate customers, blur the focus with time and approach the invitation directly. )

3. Difficult customers, skip directly.

Prologue 3: Introduction by others

This method is easy to dispel the vigilance of customers, but the disadvantage is that if there is no real recommendation, remember to blur the key points, otherwise it will be easy to reveal. Improper operation is counterproductive.

Shop assistant: Hello, Miss/Mr. XX (pause)

Guest: Hello.

Shop assistant: I am a friend of XX, and he gave me your phone number. XX is an old customer of our company, and the effect is particularly good after using our company's products or cooperating with us, so XX asked me to give you a call, thinking that this product/cooperation will also be good for you. … and then start introducing the product/cooperation plan.

Prologue 4: Use activities skillfully.

This is mostly used for customers who have registered or consumed in the company before, and invited them to their homes in the form of small activities or free experiences.

Shop assistant: Hello, Miss/Mr. XX. This is xx from xx Company.

Guest: Hello.

Salesperson: In order to thank new and old customers, the company specially launched the XX activity XX experience. You are our choice of quality customers. It is a great honor to invite you to participate in this activity/experience. When do you think it is convenient for you to come to the company to experience it? I will make an appointment for you ...