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Tamia Liu, CEO of Zhihu: Intelligent driving is not to show off skills, but to create a relaxed environment.
"In the new round of intelligent electrification, the value of products provided by BBA can't be compared with China brands including confidants. Even if some users spend 400,000 to 500,000 yuan or nearly one million yuan to buy a BBA new energy vehicle this year, I think this is irresponsible for family investment. " On April 18, Tamia Liu, co-CEO of Zhiji Automobile, said at the Shanghai Auto Show.

Although these views cannot be shared by everyone, Tamia Liu and his knowledge team still have confidence. Especially at the Shanghai Auto Show, the "ai4M Intelligent Strategy" released by Zhizao Automobile takes "creating subversive intelligent scene experience for users" as its essence, thus opening the strategic prelude of AI transformation intelligent travel. At the same time, Smart Car also released the industry's first D.L.P artificial intelligence model in conjunction with Momenta, and applied the data-driven planning algorithm to mass production projects.

Today, Zhiji Automobile is moving towards the center of the intelligent travel stage, and it is one of the electric vehicle brands that BBA stops to study and visit in depth. As many Shanghai exhibitors lamented, now multinational car companies are beginning to take China brand seriously and study China brand, which can be clearly reflected in the excitement of the auto show.

In the intelligent scene experience of the intelligent era, automobile products should have been empowered by AI, thus obtaining the behavior habits like people and even the habits of thinking logic. But at this point, foreign car companies are obviously backward. When the intelligent strategy of smart car AI4M is upgraded, the distance between traditional multinational auto companies and them is getting bigger and bigger.

Create an intelligent driving scheme more like "human"

In the development of electric vehicles, the competition between car companies is not completely concentrated on electric technology, and intelligent direct competition has become an important factor in determining the market. In the view of smart car, the turning point of AI era has arrived. Smart car hopes to become the implementer of travel change in the intelligent era, build cars with AI and create smart travel.

Based on the change of the times, Zhizao officially released the AI4M intelligent strategy, which opened the first "innovation campaign" for the automobile industry to deeply transform the automobile technology foundation with AI technology. According to the relevant plan, Zhizhi Automobile will focus on "loyalty to users" through the three fulcrums of "software and hardware architecture", "large-scale intelligent algorithm" and "intelligent scene experience".

Tamia Liu's understanding of AI4M's intelligent strategy is that it can open up the capabilities of intelligent cockpit, intelligent driving and intelligent chassis across domains, and truly empower the whole vehicle with intelligent capabilities like people.

Whether it's a traditional car or an ordinary electric car, it's easy to get from point A to point B, but the goal of smart car is a safe and comfortable experience. Under the premise of technology empowerment and reconstruction of the interior space, people can do this process in the most relaxed state. For example, it can realize "accurate edge parking", "one-click escape" and "cockpit fusion image", and the smart car with AI capability can easily realize the above scenarios in the future.

In order to truly subvert the user experience, the smart car has been upgraded from the level of intelligent technology, from "software and hardware architecture design" to "intelligent algorithm and software and hardware development", and started the independent control and research and development of the core technology of the whole link; Aiming at the vision-based fusion scheme, the intelligent electrical architecture of "vehicle intelligent perception+central brain+regional control" is constructed.

At present, Zhijia Automobile has released the industry's first D.L.P artificial intelligence model in the field of intelligent driving, taking the lead in applying data-driven planning algorithms to mass production projects; In the aspect of intelligent cockpit, combined with Zebra Zhixing, the Linux operating system IMOS based on open source is launched to realize the full stack integration of the whole vehicle from the bottom to the application layer; In the aspect of vehicle control, the unique "VMC" of smart cars is constructed.

According to the logic of smart car, through the collaborative application of these technologies, intelligence will empower the whole car like human brain, eyes and limbs. In this regard, Tamia Liu also believes that it is the significance of AI technology itself to create full-scene perception intelligence and solve users' real needs and pain points.

Zhiji's technology foresight

For the Shanghai Auto Show, Tamia Liu's biggest feeling is that the "status" of electric vehicles in China has risen. Of course, this rise, on the one hand, including the market, has occupied the dominant position in China's automobile market; On the other hand, the technological core of China automobile brands is upgrading, especially in the last three years.

From the perspective of Zhiji Automobile, relying on SAIC, Ali and other relevant shareholders, it has achieved rapid innovation and transformation of intelligent technology in recent years. The VMC, mechanism and mind mentioned at the Shanghai Auto Show all represent a series of changes in mechanical manufacturing, digital chassis, super data factory, data iterative logic and so on.

As early as two years ago, when developing the L7, the confidant car realized R&D compression from seven models to 1 models. In order to mass-produce large-scale models, it must make the best high-order assistance, even though Xavier has only 30Tops of computing power. At the same time, Smart Car also uses multi-sensor multi-task transformer model and sequential BEV mechanism to realize mass production of OneModel, which also occupies a leading position in the industry.

On this basis, Zhizao Automobile continued to deepen its strategic cooperation with Alibaba Cloud, Zebra Zhixing, Momenta and other enterprises, and took the initiative to lay out new intelligent electrical appliance architecture innovation. But now the real intelligent driving in the eyes of smart cars has focused on perception, integration, prediction, planning and control, all of which are indispensable. For many car companies, planning is a big bottleneck, but Zhizhi is now overcoming this. The D.L.P released this time is to solve the planning module in the whole data-driven process. Now the intelligent machine is conducting data internal testing, and it is expected that a large-scale road test can be carried out this year, and the public test will be realized at the end of the year.

Intelligent driving is no longer a simple technical definition, but more emphasis on the coordination between different parts, which is a trend. As Tamia Liu said, intelligent driving in the future will definitely reach L3 or L4 level, but this process will take a long time to evolve. At this stage, it is necessary to expand through OTA to bring users a more relaxed driving environment; At the same time, it is necessary to continue to evolve the architecture of the underlying technology, underlying logic and underlying transformer, and explore more possibilities of technology. Only by walking on two legs can we complete more advanced intelligent driving.

The future of AI4M is practical application.

Some technical strategies exist to prove the strength of car companies and guide them to move forward. But for smart cars, AI4M is not only an intelligent strategy pointing to the future, but also a practical application connecting the future.

At the on-site launch conference of Zhizhi Automobile, Tamia Liu announced the launch of OTA full-user push for IMOS2.0 and IMAD2.0. With the scene experience of "full scene interactive visual language" and "new intuitive human-computer interaction", as well as Zhizhi NOA navigation assistance function with high AI concentration, Zhizhi L7 and LS7 users will be the first to experience intelligent travel of AI4M.

Once released, it will be applied. Zhiji Automobile emphasizes that it will not follow "futures doctrine" and only provide "spot" for users. At present, this point has also been well reflected in the AI4M strategy. At the same time, in the next two to three years, AI4M strategy will be widely applied to more products, and intelligent and electric products will be broken.

According to the next planning of Zhizao Automobile, the third car (Car C) will be released in the second half of this year, which is an urban cross-border SUV. With the signs of "intelligent motion control" and "enhanced visual integration function", it will directly benchmark Model Y, and the D car will be released in the first half of next year, and the intelligent cockpit will take the lead in applying Qualcomm 8295 chip. In addition, Smart Car will launch two models one after another in 2025, or adopt a brand-new vector magic architecture and a modular magnetic open platform.

Compared with the future planning of most automobile companies in terms of products and technologies, Zhizhi Automobile has realized the integration and development of the two, and is committed to reconstructing the interior space experience with the energy ring of AI technology. Perhaps this is Tamia Liu's so-called intelligent driving, which really gives users a better experience, rather than just showing off their muscles.

This article comes from the author of the car number car prophet, and the copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.