The plot of Xiao San forcing the original match to death: the heroine is a good person, a positive figure, and the ending is very tragic, which makes people sympathize with tears; On the contrary, the hero is so hateful that he wants to be killed.
Xiaosan forced the original fuse and climax: the protagonist did all the bad things and lived well, which further boosted the audience's inner emotions and increased the speed of communication.
How to satisfy the emotions of the audience? How to let go of such high feelings and thoughts? Only by pulling the protagonist out to "vent" can the audience's emotions be satisfied. The perfect plot is to reverse the fate of the bad guys at the peak of the audience's patience. So how to reverse it? The hero's identity is open and abused by everyone, which can make most people enjoy pleasure to some extent.
This ending is perfect. When you read the whole story, your final reflection is not only on the hero and heroine. If you are a man, you may be more concerned about the pursuit of the life that the hero has. When you find "Xinhua Futures", the subtitle advertisement at the end of the play declares the end of the story.
The core of the event marketing of the drama is to show the abomination of the hero by comparing the tragedy of the heroine, and to make use of the public's "hatred" psychology to carry out viral "person-to-person, person-to-person" free publicity. Let's analyze the common advertising techniques of this activity:
First, time comparison.
Jiang Hong once told me that when he was in college, he was poor and had no money to buy clothes to dress himself up. He said that he didn't even have the money to open a house with his girlfriend, so he smiled and said, I must be responsible for him all my life. At that time, I would never have thought that one day his income would go up and he would take another woman to the hotel to check in. Now his annual income is only over 200,000, which is ten times that of that year, but his friends and brothers who earn more than him have never seen them do such a thing, have they?
Subtext: I used to be so poor that I didn't even have money to buy clothes. Since I entered Xinhua Futures, my ticket has an annual salary of 200,000. There are also cars-there are pictures and texts as evidence; There is also a house-Room 8- 1-903 of Jiubao Xinjiang Garden; Wives also have-or beauty; Hey! Even the beautiful mistress is on me!
Second, similar comparison.
Quote the original text of "Little Three Forced to Die": When I chose to be with him, he was just a little clerk who was bossed around with nothing. He knows very well that he has the lowest income among all my suitors, and his monthly salary is only over 1000, which is worse than mine.
Advertising subtext: two kinds of jobs are put together, one is a humble clerk and the other is a business manager who can go in; One is income 1000 yuan, and the other is annual income of 200,000 yuan! Are you infatuated? Come and contact me! Tel: 057 1- 85783773, contact: Jiang Hong.
Third, the resulting renderings.
Quote the original content summary of "Little Three Forced to Die"
20 1 1 10 February 2, the best place is Hangzhou.
201165438+1October 3, Tianqing Island Hotel, Qiandao Lake
201165438+1October 4th, Tianqing Island Hotel, Qiandao Lake.
201110/0 On October 6th, Hanting Express Hotel opened at No.6910 Moganshan Road, Hangzhou.
SLR camera as a birthday present.
Buy a lot of interesting things for that woman, such as mobile phones and underwear.
We saved money to buy a house.
Protect the health of our children.
Buy me a diamond ring worth more than ten thousand dollars.
When I was abroad
She is sitting in my car.
I'm going to Korea on National Day.
Bring her a present from Korea.
He also said that he would take me to eat Haidilao and invite friends to take me to eat scallop emperor.
……
Related advertising renderings: Since entering Xinhua Futures, cars, houses, tickets, children, mistresses ... You want the so-called life, everything, are you not tempted?
Fourth, this story is pure fiction. If there is any similarity, it is purely coincidental-"Little Three Forced to Die".
Although the story has a picture and a truth, the actor is an actor after all. No matter how well he performs, he must follow the script planned in advance. If there are unreasonable details in the script, it will affect the realism of the whole plot, but in any case, as long as the ultimate goal is achieved, these are so unimportant.
The professional standards of screenwriters are poor:
First, from psychological analysis, a woman who really wants children will put nearly 80% of her love and thoughts on her children, and even if she is dissatisfied with what is happening around her, she will not commit suicide.
Second, compared with women who have nothing, women with superior living conditions tend to have greater satisfaction and cherish their lives more.
Third, people who commit suicide often have severe depression, but there are no signs of depression in the suicide note, all of which are showing off wealth and accusing.
Fourth, after expressing one's worries to others, the possibility of committing suicide again is very small, let alone expressing it in public space, let alone wanting to commit suicide again.
People who really want to commit suicide will not reveal their intentions in QQ space, which is a place where people will know as soon as the news is released.
Six, such a good woman, also have such a perfect family relationship, after suicide vent more, should be her family, more details, should be her family to express all kinds of details before suicide, and vent are basically netizens, and the only so-called relatives "brother" just released how to tell everyone that there is this suicide note.
Seven, the third and the original, as well as heroes, will all disappear from everyone's sight, leaving only the suspense that Xinhua Futures can't trace back. ...
From Wu Rong's space, you can see how he can tell.