There is a dead end for boys to do business.

There is a dead end for boys to do business. Business is the organization and control of business process planning, and it is the general term for management work closely related to product production and service creation. There are a lot of people engaged in operations. What's wrong with boys doing operations? 1

A dead end for boys in operation is actually some people's biased understanding of operation. For example, some people who are engaged in operation sit on the same things day after day year, and these positions are highly replaceable, and they may be replaced by others if they are not careful. This makes everyone feel dead.

how can we make ourselves go further and more irreplaceable on the road of operation? From the point of view of user operation, we need to know some ways and methods of establishing user operation system.

when users reach a certain scale, the hierarchy will be gradually displayed. Han Xu, the operation manager of Cat's Eye Film, once introduced the five grades of Cat's Eye Film in the article "Ten Years in Business, I think Internet operation is about these three points":

At the top of the pyramid are stars, such as movie actors, directors, screenwriters, etc. They appear in Cat's Eye with low frequency, but users pay high attention to them and have great brand promotion value; The second layer is professional film critics, who can write professional content and have influence in the industry; The third layer is users who can produce high-quality content but have no professional background. The content they write is grounded and ordinary users like to watch it. The fourth layer is active users, who are not strong in generating content, but love movies, are loyal to products, and will consume content (including lightweight operations such as replying and praising), which is the best composition of high-quality contributing users; The fifth layer is ordinary users, and there are few behaviors of content consumption and content generation. According to the 28 th principle, don't worry about them.

in order to maintain good operation, users are usually classified by layers, and different users are mined by layers to provide different services to different users. After listing the attributes, functions and relationships of users at each level, a user incentive system should be established.

When establishing an incentive system, two things are very important:

First, what role does the user play in the product? Is it a contributor to content or a consumer of content? What behaviors of users should be encouraged, whether to send a high-quality soft article, praise after completing the order, or forward it to the circle of friends? For example, the O2O sports health product created by Mi Gu's mutual entertainment-Mi Gu Shan Run, focuses on "whether behavior can bring value to users".

second, make clear what kind of incentives can be given to users. Generally speaking, motivation is nothing more than profit and fame. In order to get material benefits, the common way is the integral system, such as the integral of Mi Gu's good running can be exchanged for telephone charges, traffic, sports surroundings and so on. The name is function encouragement, and the common way is growth system. Like Zhihu Great God, after being recognized in a certain position, he can enjoy the special functions of the community as a skilled person in the community. Because of the cost and other reasons, we will use material incentives more cautiously and use functional incentives more. It can be understood that ordinary users can only do some very low-level and basic things, and advanced users may do some higher-end and more interesting things. Boys will run into a dead end in operation. 2

Network operation is actually a very promising position. Simply say it without saying much, when your network operation is already handy. Finding a job is very simple, even you can start your own business with zero risk, which is a huge risk in other positions, but the network operation is not that risky.

First, network operation is the most potential position

Let's take the simplest example. If you have a simple source of goods, you won't start your own business by opening a Taobao shop, which is almost cost-free. Because even if you fail, the biggest cost is just time.

Therefore, many people do network operation according to your own position. Many people's position is that I make a living, so how do you do network operation or switch to other industries? Because your own position is just making a living, even if you change careers, you may face the same problem. This is a human problem, not a job problem.

Second, network operation is a job that is not limited to age and work background

When many people are in their mid-twenties and late thirties, if they are not very happy in their previous jobs, the possibility of changing careers at this time is very low, because the investment cost is very huge if you want to switch to other industries. Secondly, many industries now exclude people over 3, especially those aged 35 to 4.

This is also the sorrow of China, because it is very difficult for people over 4 to find a job, because the age of 4 can almost be the time to offer others a job or find you a job, but everyone may not be able to do this. In addition, the elimination rate of many industries is very fast, and many people enter the industry in their twenties without considering it for so long.

At this time, the network operation is actually not limited by age and work background. It is a good opportunity.

Third, network operation is a job that will never be unemployed

Brother Hua said that network operation really needs to say this sentence because network operation is really a job that will never be unemployed.

Why dare you say this? First of all, Brother Hua said that I have realized the network operation myself. No matter in first-tier, second-tier and third-tier cities, as long as there is a traditional small and medium-sized enterprise, and as long as his customers need to get it through the Internet, there must be such jobs in this city.

Because anyone in any small and medium-sized enterprise dares to clap his chest and say that he doesn't need customers, and who dares to say that his customers are all offline and purely relational? As long as this enterprise is founded and wants to acquire users, then acquiring users through the Internet is the least cost and marketing method. So after 22, small and medium-sized enterprises will basically die if they refuse to get customers through the Internet. So no matter how old you are now, whether you are 3, 4 or 2 years old, in fact, as long as you can operate the internet, you can find a job.

Therefore, network operation is the only industry in which there will be no age exclusion and middle-aged crisis, because enterprises know that you can bring customers to enterprises and make them have a lot of exposure on the Internet through network operation, so they don't care what you did in the past, and they don't care how old you are.

Fourth, network operation is the best position for zero-risk entrepreneurship

Why did Brother Hua say that operation should say such things? Because the network operation can really start a business with zero risk.

Let's review how risky it is to start a business now. If you start a business offline and register a business license, then you need to rent an office, then recruit employees, and then let employees help you with sales, and then find customers and then pay back. First of all, you have to calculate the whole process, what is the cost you need to prepare, plus rent, employee salary and your expenses. You don't have 1 thousand to 3 thousand, so it is difficult for you to start a normal road for small and medium-sized enterprises. Coupled with the great risk of starting a business now, many people do not have the courage to start a business.

but how low is the cost of starting a business through the internet? Brother Hua said "Operation" to help you. If you have a product source, if you are engaged in foreign trade, you only need to register a business license with zero cost, and then build a website to promote it through the war of foreign trade independence. This process has saved you hundreds of thousands. Think back to those foreign trade companies, aren't they all established in this way? And if you want to achieve this goal, as long as you achieve it, isn't this what we usually call zero-risk entrepreneurship?

so what's your difference? What you are short of is a good product supply and how to market this supply in that industry, but this is not within the scope of network operation. As long as you solve the supply of goods, you can start your own business with zero risk when you have a job or even when you can become a freelancer. Who dares to ask that network operation has no future? Boys are dead in business 3

Why do more and more people choose to do business?

Because this is the position with the lowest threshold (except sales) for ordinary people to switch to the Internet industry with zero foundation, the position with the lowest switching cost and the fastest realization speed, and it is also the position with the highest development limit, strictly speaking, Ma Yun started his business, and it is no exaggeration to say that the operation is done well. It is really not an idiotic dream to earn an annual income of one million. At least I have done it, and it is still an operation with no education. Zhuge Liang is the originator of the operation industry, and he can't carry his hands, but it is much more difficult to find a Zhuge Liang than a Zhang Fei.

Operation does not depend on your skills, but on your thinking and execution. Strictly speaking, this is not a science position, but a liberal arts position. Writing and planning skills are much more important than code and design skills, and almost no code is needed. Operation is also the position that is least affected by the crisis in the middle-aged workplace, and it can even be said that it is getting more and more popular. I am 42 years old, and I haven't been to work for eleven years. I don't need to go to work at all. If a programmer loses his job, he will be particularly panicked and eager to find a job, because it is difficult for him to set up a stall independently, but he can play by himself every minute and help others help himself with endless projects.

In addition, operation is also a step-by-step position, which seems to have little technical content, but in fact it is the position that needs overall planning ability, integration ability and overall thinking most. If you can operate a project from zero to one, from small to large, you can operate the second and third, and if you can do one industry, you can do two or three well ... you can help you. Of course, it can also help you do a good job, so operation is to achieve the most seamless, painless and smooth position from working to freelancing to starting a business. It can be said that it is natural and natural.

can everyone do the operation? It can be said that as long as you can skillfully use the computer, you can use it from the media, but if you want to do well, get rid of the role of being a tool and become an independent planner and trader, which requires some comprehensive abilities, such as common sense, experience, cognition, thinking, planning, integration, execution, analysis and empathy ... If you don't have these abilities, you can only be a tool that earns thousands of dollars a month and execute it. Operation is a wide-ranging position, and the entry threshold may be only a little higher than sales. However, if you want to be an excellent operation, you need to study too much, and you also need certain talents, such as writing ability and empathy.

In a word, operation is the most comfortable position for a serious liberal arts student. What you can do with it and how big it is depends on your head.