1, make a purchase plan in advance.
Cosmetic stores with similar products will evaluate their products every quarter, and the owner needs to make a purchase plan that can make the store profitable according to the evaluation information. For example, according to the historical sales data of the store, the survey results and suggestions of purchasing agents, commodity forecasting institutions, market consulting institutions, etc.
Cosmetic franchisees can collect and analyze background data with the help of computer database system, thus providing basis for purchasing departments to make correct purchasing plans; Individual stores and small and medium-sized stores usually rely on the intuition formed by the contact between buyers and customers, or refer to the inventory of stores to make purchase judgments.
2, according to the law of supply and demand of different cosmetics to buy.
For products with balanced supply and demand and normal supply, buy those that are marketable, be diligent and enterprising if they sell quickly, be enterprising if they sell more, and be enterprising if they sell less; On the other hand, for cosmetics whose supply is intermittent and in short supply, stores mainly explore the sources of purchase according to market demand, keep abreast of the supply situation, and keep pace with the supply; For cosmetics that expand sales but have a small sales volume, it is necessary to enter less and sell more, and on the premise of maintaining a complete variety and necessary inventory, sell them as they enter.
3. Purchase according to the seasonal production and marketing characteristics of cosmetics.
For the cosmetics produced and sold in the current season, more imports should be made at the beginning of the season, less imports should be made in the middle of the season, and appropriate supplements should be made at the end of the season; For those cosmetics that are produced all the year round and sold seasonally, there should be less off-season and more peak season.
4, according to the supply of cosmetics to purchase.
According to the place where cosmetics are supplied, if they are purchased locally, they should be less diligent; If it is purchased from other places, it should be properly stocked and reserved.
5, according to the nature of the production and sale of cosmetics procurement.
According to the production and marketing nature of cosmetics, it can be divided into seasonal production, perennial sales and long production cycle. Some agricultural and sideline products that are greatly affected by natural disasters and have unstable production should find production bases to ensure stable supply. For bulk products, futures procurement can be used to reduce risks, ensure supply and reduce purchase prices. For commodities with changeable colors and varieties, it is necessary to strengthen research, pay close attention to market trends, and regularly purchase goods as needed.
6, according to the cosmetics market life cycle to purchase.
According to the market life cycle of goods, new products should be tried out, the market should be gradually opened, and the purchase should be from less to more. The purchase quantity should not be too large, resulting in chaotic storage or crowded commodity display, nor too small. Too little will not attract enough customers.
7. According to the economic order quantity strategy.
When a store organizes cosmetics purchase, there is a certain quantitative relationship among purchase times, purchase batches and purchase costs. Every time you buy cosmetics, you will spend a series of purchase expenses. Under the condition that the total purchase amount is basically fixed in a certain period of time, the batch of a single purchase is large, and the fewer the purchase times, the smaller the purchase cost; On the contrary, if you buy only a small amount of cosmetics at a time, the more times you need to buy, the greater the total cost. Therefore, the purchase batch is inversely proportional to the purchase cost.
The purchase batch is directly proportional to the storage cost. The larger the single purchase volume, the larger the average inventory, and the higher the related costs, such as storage fees, interest on funds occupied by inventory, loss handling fees, etc. On the contrary, the method of purchasing goods in small quantities can reduce the average inventory and storage costs.