Salespeople are always thinking about how to improve sales turnover, but they are always confused. How to improve the sales turnover rate depends not on how many skills you have mastered, but on whether you have mastered the psychology of customers and whether you can find ways to meet their needs and potential needs. The following is how I sorted out the salesman to grasp the customer psychology and improve the transaction rate, hoping to help everyone!

First: the psychology of seeking sincerity, with the least effort, to obtain the greatest use value.

This kind of customer psychology is the psychology of the public. They all like cheap and authentic products. Fakes will be repelled no matter how cheap they are. First of all, you should introduce the availability and brand of the product, so that customers can buy it with high cost performance, and then say what discounts you can get if you buy it.

Second, safety psychology attaches great importance to the quality and safety of products.

For example, some food products and products used in electrical appliances have certain accidents, which customers attach great importance to. If you feel these needs of customers, you should recommend good products, and the price is second. Explain the security function in detail. For food, you should introduce the harmless elements of various natural materials of the product, so that customers can use it with confidence.

Third: self-esteem, I really hope to feel the concern and enthusiasm of the salesman.

Treat customers with full enthusiasm. If you delay answering his questions, or ask him to wait for a while, he will probably leave to find someone else, because they will find it troublesome to buy your products after sale, ignore them and even quarrel over some questions.

Fourth: vanity, products can give them beauty and show off their value at the same time.

This kind of customers pay attention to appearance quality and product details. If he buys a dress, it is beautiful, and the fabric and corners should be perfect, so that he can feel beautiful and happy when he wears it, and he can also be praised by friends and colleagues when he goes out.

Fifth: doubt, I am not practical and want to know all aspects of sales.

This kind of customers will worry when they buy things, whether the products they see are the same as the products they buy, whether the products will be defective for various reasons after arrival, and whether the after-sales installation service is in place. Generally speaking, I am afraid of being influenced by various factors after I take a fancy to the product.

Sixth, realistic psychology attaches great importance to the use value of products for itself.

This kind of customer is much simpler. If I buy this product, can it maximize my use value? It's not just about looking at things that have no use value, then you should give full play to the function of the product.

Seventh: the psychology of seeking novelty. They like their favorite opportunities and personalized products.

Just like a mobile phone, it is updated from time to time and bought as soon as it is online. This kind of customer service can send the introduction video and new functions of the product first, as well as the personalization of the product, which will attract buyers and increase their desire to buy.

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