First, the definition is different.

(1) The meaning of asset management business: Asset management business refers to the behavior of financial investment companies such as securities, futures and funds, as asset managers, to operate their clients' assets in accordance with the methods, conditions, requirements and restrictions stipulated in the asset management contract and provide investment management services for securities and other financial products to their clients.

(2) Wealth management refers to designing a comprehensive financial plan with customers as the center, and managing customers' assets, liabilities and liquidity by providing customers with a series of financial services such as cash, credit, insurance and portfolio, so as to meet customers' financial needs at different stages and help customers achieve the purpose of reducing risks and increasing wealth. The scope of wealth management includes: cash savings and management, debt management, personal risk management, insurance plan, portfolio management, retirement plan and inheritance arrangement.

Second, the object of emphasis is different.

(1) Asset Management pays special attention to the rate of return competition. For example, when evaluating the performance of asset management companies, investors should not only compete for long-term performance, but also compete for short-term performance. For example, the performance of fund managers should be assessed not only for three or five years, but also for half a year and a quarter-on-quarter. This will bring great pressure to asset managers, and negative emotional effects will bring short-term and irrational portfolio allocation, which will bring unnecessary to the capital market.

(2) Compared with asset management, wealth management obviously goes further. The subject and object of wealth management are people. Because of this, wealth management emphasizes asset allocation according to everyone's risk-return characteristics. For example, investors with high-risk characteristics may wish to allocate more high-risk and high-yield products to him. Investors with low risk tolerance may wish to allocate more low-risk fixed income or capital preservation products. Financial management is mainly aimed at individual investors and does not pursue unnecessary competition between different products. For example, the expected annualized rate of return of a low-risk investor is 7%. If financial management is carried out, the annualized rate of return will reach 10%, which is not very high in high-risk products and can even be easily realized. But for the above-mentioned low-risk investors, the yield of 10% far exceeds his expected yield of 7%, that is,

Wealth management emphasizes targeted financial services and asset management. In other words, it emphasizes the simple principle of selling the right products to the right people and meeting the financial needs of customers. In short, wealth management is the real higher form of asset management, full of humanism and humanism.

Three. Specific applications of asset management business and wealth management business;

(a) the use of asset management business:

First, when a securities company conducts directional asset management business, the net asset value of a single customer shall not be less than RMB 6,543,800+0,000. A securities company may raise the minimum amount of net assets entrusted by customers on the basis of the prescribed minimum amount.

Second, securities companies can only accept assets in the form of monetary funds when handling collective asset management business. Where a securities company establishes a limited aggregate asset management plan, the amount of funds accepted by a single customer shall not be less than RMB 50,000; If an unrestricted aggregate asset management plan is established, the amount of funds accepted by a single customer shall not be less than RMB 654.38+10,000.

Third, securities companies should set the collective asset management plan as an equal share. Customers enjoy the benefits and bear the risks according to their share proportion in the assets of the collective asset management plan. Unless otherwise stipulated in Article 5, it shall be handled in accordance with the following provisions.

Fourth, customers participating in the collective asset management plan shall not transfer their shares, unless otherwise stipulated by laws and administrative regulations.

Fifth, securities companies can freely participate in the collective asset management plan set up by the company. A securities company shall obtain the approval of the shareholders' meeting, the board of directors or other authorized procedures in accordance with the provisions of the Company Law and the Articles of Association. During the existence of the collective asset management plan, the securities company shall not recover the invested funds. Where a securities company participates in the collective asset management plan established by the company with free funds, it shall stipulate the amount of capital contribution and the responsibilities it undertakes in the collective asset management contract.

(II) Specific application of wealth management business:

First, account management services. Using the convenient short-term financing conditions of the bank and the advanced clearing system, we provide customers with services such as deposit and withdrawal, investment, loan, settlement and intelligent transfer. This is the most basic and simple content in wealth management services. For the bank's wealth management customers, these services are basically free of service charges. Account management services are based on credit cards.

Followed by trading services. This is the main wealth management business used by banks to attract customers, and it is also the strength of bank wealth management business. Including RMB wealth management business and foreign exchange wealth management business.