First of all, because of the epidemic, many Americans can't go out at home, but they need it in daily life. Many people choose to shop online because they can't go to physical stores to buy things. Because the consumption habits are different, they can't accept it. With more people shopping online, the return rate is naturally high.
In addition, the reason why consumers return goods after purchase is sometimes because the goods they buy are different from those described on the Internet. Because the online world is virtual after all, sellers may over-beautify the pictures of goods or exaggerate the advantages of goods, but consumers who have no access to goods and food sometimes mistakenly believe the propaganda of merchants and choose to buy goods. As a result, when they took the goods home, they found that the goods they bought did not match the seller's description. Online shopping in the United States is not developed at home, and some places are still immature, so there may be many problems in online shopping. However, it is a common phenomenon that the goods do not match the description of the merchants, which leads to the soaring return rate in the United States.
Finally, there is a big difference between online shopping and online shopping. In many places in the United States, cash payment is still used, while in China, mobile payment is very developed in China. Americans prefer to pay in cash. They can feel that they have spent money on some goods. However, when shopping online, the money in paper money becomes a series of cold numbers. When buyers pay, they just watch the numbers change. Such changes in numbers are sometimes unacceptable to Americans, so sometimes they will spend impulsively if they are not careful. However, after spending, I suddenly woke up and felt that the money spent on online shopping exceeded my affordability, so I would choose to return it.