In order to maintain the brand image of ISWANEL and form the effect of scale operation, we require customers who apply to become ISWANEL franchisees to meet the following requirements:
Store address requirements
1. In the bustling commercial area of a local city or town, the first floor is a street shop, and the first floor of the business and the street in summer can be separated into an independent facade.
2. The facade signboard is 6X3 square meters, and there are no columns in the room.
3. The area is not less than 40 square meters.
Capital demand
The amount of funds needed involves many factors, such as the actual area of the store, rent, salary, daily turnover, traffic with Guangzhou and the effect of operation and management, which cannot be generalized. According to past experience, the investment in a 40-square-meter storefront is between 300,000 and 400,000. As for individual stores, the specific figures need to be calculated according to the actual situation.
wholesale business
For some cities that are small or temporarily unable to support the daily sales of specialty stores, we suggest that you apply to become our wholesale and retail customers first, which will not only give you the opportunity to operate "ISWANEL" products, but also test the acceptance of local consumers and lay the foundation for expanding investment in the next step.
(There will be no approved customers in cities and cities that have opened specialty stores)
Wholesale and retail customers do not need to invest a lot of money, and each purchase can exceed 1 10,000 yuan.
The head office supplies goods to wholesale and retail customers at a discount of 75% of the suggested retail price of goods (except special goods).
Wholesale and retail customers can pick up the goods after the head office receives all the payment (cash or draft).
Except for quality problems, the head office does not accept returns.
Restricted by the Trademark Law, wholesale and retail customers can't hang the "ISWANEL" signboard in Chinese and English.
Wholesale and retail customers must provide business licenses and identity cards for their business premises.
Some questions about joining Elsevier;
1. What brands are there now and which brands can join?
A: At present, ISWANEL Group owns women's shoes brands such as ISWANEL, Geleneluna and Taimei. Now you can join the brand of ISWANEL Elsevier.
2. Can a store join multiple brands?
A: No, the company requires that it must operate in the form of a single store, and multiple brands are not allowed in a store.
3. How many franchisees will there be in a city?
A: Generally, a city will only authorize 1-2 franchisees. If the franchisee can fulfill the quota, the company will authorize an exclusive agent.
4. What are the positioning of 4.ISWANEL's three affiliated brands?
A: The brand positioning is as follows:
Brand name, main products and main styles
ISWANEL clogs women's shoes are comfortable, fashionable, natural and individual.
Grandma Geleneluna? Luna senior dinner shoes and wedding shoes are high-grade, tasteful, fashionable and beautiful.
Too charming Timemaker Japanese and Korean fashion shoes, fashion avant-garde, versatile.
5. How to divide the regional relationship between the city and its districts and counties?
A: It is an independent business relationship without any jurisdiction.
6. What is the cost of joining ISWANEL?
A: The company charges an initial fee of 20,000 yuan and a contract deposit of 65,438+0,000 yuan. If the franchisee does not breach the contract, the contract deposit can be refunded at the end of the contract period without interest.
7. If franchisees open multiple franchisees at the same time or open more franchisees in the future, how will the fees be charged?
Answer: To open a second single-brand store or counter, a franchisee only needs to pay the initial fee 1 1,000 yuan and the contract deposit 1 1,000 yuan. If the franchisor does not breach the contract, the contract deposit can be refunded without interest.
8. What kind of breach of contract does not return the contract deposit?
Answer: In case of any of the following circumstances in the course of operation, the franchisee has the right to cancel its operation right and confiscate all the contract deposits:
1), franchisees sell products of other brands in the company's brand stores.
2) The franchisee has defaulted on the company's payment for goods for three times.
3) The franchisee wholesales the products of the agency company for the second time.
4) Franchisees use the company brand logo to obtain any illegal profits.
9. What is the first purchase requirement for opening a new store? Is there a minimum purchase for the first time?
A: The company requires franchisees to purchase at least 6.5438+0.2 million yuan in the first batch. The annual purchase amount is not less than 500,000 yuan.
10. Price sales of physical stores and online stores
A: The company will distinguish between products from physical stores and online stores, and all samples from physical stores will not appear on online stores.
1 1. The requirements for the first purchase quantity are as follows: (negotiable)
◇ ISWANEL New Store: Shoes: 700 pairs/single store
◇ Grandma Geleneluna? Newly opened store in luna: shoes: 600 pairs/single store.
◇ Taimei Timemaker new store opens: shoes: 5 00 pairs/single store.
Join the five guarantees of ISWANEL:
1. Improve brand awareness and market appeal-ensure that franchisees gain a dominant market position in the industry;
2. Accurate market positioning and fashion popularity of the brand-to ensure that franchisees get more loyal consumers;
3. The production capacity and strength of R&D and products-to ensure that franchisees can obtain more abundant commercial benefits;
4. Efficient all-round management mode and operation support-to ensure that franchisees can operate smoothly and worry-free;
5. The company's development scale, speed and future prospects-to ensure that franchisees get opportunities and prospects for sustainable development.
We provide the best joining conditions:
The lowest price of commodity futures is 50% off the original retail price, and the highest rebate of standard futures is 5%.
The initial fee is as low as 20,000 (three years).
The contract deposit 10000 yuan can be returned without interest.
Application procedure
1. Contact ISWANEL's customer service by telephone, indicating the intention of applying for a job in a certain place.
2. The applicant is looking for a store.
3. Express the shop photos, city maps and street sketches to the customer service department.
The customer service department sent staff to carry out on-site inspection.
5. The applicant signs the lease and completes the permit.
6. Both parties signed the ISWANEL Franchise Contract.