Although there are many names of exhibitions, their basic vocabulary is limited, such as fair exhibition show in English and fair, Temple Fair, Exhibition and Expo in Chinese. Other names are derived from these basic words. Let's explain the meaning of the basic vocabulary of the exhibition.
Market: A market where business is concentrated in a fixed place on a regular or temporary basis. The market is a natural market formed by farmers (including fishermen and herders) exchanging products with other small producers. Markets have many names, such as markets, markets and so on. In ancient China, it was usually called the grass market. In northern China, it is generally called Ji. In Guangdong, Guangxi, Fujian and other places known as the market. It is called Chang in Sichuan and Guizhou, and Wei in Jiangxi. There are also some other local names, generally called bazaars. Expo can be considered as a traditional exhibition form. In China, fairs were recorded in the Zhou Dynasty. Currently in rural China. Fairs are still ubiquitous, which is one of the main ways of rural commodity exchange and plays an important role in rural economic life. The main commodities bought and sold in the market are agricultural and sideline products, native products and daily necessities.
Temple Fair: A place where commercial activities are conducted in or near temples or places of worship, so it is called a temple fair. It is usually held on the day of sacrifice or at a specific time. Temple fair is also a traditional exhibition form. Because large-scale temples are unlikely to appear in rural areas, temple fairs mainly appear in towns. Temple fairs were very popular in the Tang Dynasty in China. Temple fairs are richer in content than fairs. Besides commodity exchange, there are also religious, cultural and recreational activities. Temple fairs are also called temple fairs and incense fairs. Temple fairs in a broad sense also include Lantern Festival, Lantern Festival and Flower Festival. At present, temple fairs are still widespread in China. They are places for material exchange, culture and entertainment in towns, and also a way to promote local tourism and economic development. Exhibition. Literally, an exhibition is a gathering for display and viewing. This word now only expresses form, not content. Exhibition is a higher-level exhibition form developed in the form of fairs and temple fairs. In content, the exhibition is no longer limited to the trade of fairs or temple fairs, but extends to various fields of human activities such as science and technology, culture and art. In form, the exhibition has the characteristics of conventional exhibition venues and modern management organizations. In modern exhibition industry, exhibition is the most widely used and meaningful exhibition name. Broadly speaking, it can include all forms of exhibitions. In a narrow sense, an exhibition refers to an exhibition with the nature of trade and publicity, including trade fairs, trade fairs, trade fairs, sample ordering fairs and achievement exhibitions. The exhibition content is generally limited to one or several adjacent industries, and its main purpose is publicity, import and export, wholesale and so on.
World Expo: China Expo refers to an exhibition with large scale, wide contents and many exhibitors and visitors. Generally speaking, the Expo is a high-grade exhibition that can have an impact on social, cultural and economic development and can promote it. But in real life, "Expo" has been abused. From time to time, you can see the "so-and-so Expo" held by shops on the street. Exhibition and narration are nouns in Chinese, but they are not recorded in Ci Yuan and some ancient Chinese dictionaries.
In commercial exhibitions, the exchange principle of exhibitions
Exhibition is a special circulation medium. In terms of circulation nature, exhibitions are the same as wholesale, retail and other circulation media. Through the exhibition, the buyer and the seller signed a contract to reach a deal. However, the exhibition also has its particularity, which is different from other circulation media. Whether it is foreign trade, commerce or futures, it is a link in the exchange process itself; No matter in form (commerce) or sense (futures), you should buy goods before selling them. Exhibition is not an intermediate link of exchange, but only provides an environment for buyers and sellers to reach an exchange directly. In industry and academia, many people regard exhibitions as media. The two characteristics of the exhibition are display and publicity. Political and cultural exhibitions can be classified as media. Although economic and trade exhibitions also have communication functions and functions, they can be used as media. But in terms of its fundamental function and nature, economic and trade exhibition is a special market, a medium of communication, not a medium of communication. It should be pointed out that this book is devoted to the study of enterprises' participation in practice, and the exhibitions here are especially trade exhibitions.