Nowadays, driven by technical and social factors such as cloud computing, mobile Internet and changes in personal consumption patterns, securities IT has also encountered more and more new opportunities and challenges. Then, in the next 10 years, what wonderful and vivid dramas will be staged on the big stage of securities IT?
Guo Yifeng, general manager of Shen Yin International Computer Network Center, has a neat office, with stacks of books neatly placed on the shelves and tables. Guo Yifeng, who loves cleanliness, is a perfectionist. According to his "consistent way of thinking", Guo Yifeng always likes to find fault. "What I think is not what I have done, but more what I can do."
In this way, he created countless firsts in the securities industry: the first over-the-counter trading system, the first computerized financial system, the first corporate intranet, and the first technical monitoring system. Since 199 1 entered the securities industry, his company has been leading the direction of securities IT since 18. Of course, he is also one of the "living fossils" of securities development.
Standardization development in 10 year
When the reporter asked what the past 10 year was for securities IT, Guo Yifeng bluntly said, "The main achievement of this 10 year is a large centralized system." Does not hide his dissatisfaction with the past 10.
1992 or so, the securities industry has developed supernormally. Faced with almost crazy investors, various securities companies are lining up, and securities business departments are springing up like mushrooms after rain. The accompanying IT also opened the sturm und drang era.
In just two or three years, the price of securities has risen tenfold. In retrospect, Guo Yifeng was amazed at the development of securities IT at that time.
Guo Yifeng's dissatisfaction does not mean that this centralized system is an ordinary thing. Shortly after the great development of securities IT, from 1995 to 1996, illegal events such as internal data modification in the securities industry occurred frequently, and the disadvantages of the securities trading system developed with the business department as the node began to appear. In addition, the power of the securities business department has expanded rapidly, and the trend of overhead management and technology of the headquarters of securities companies has become more and more obvious, and the headquarters of securities companies has been challenged unprecedentedly.
Risk control is imminent.
From 65438 to 0995, Guo Yifeng, who has always been famous for his "daring to do things", took the lead in adopting the first set of technical monitoring system in China securities industry. As soon as this move came out, other securities companies followed suit. In the next few years, securities IT has been working hard on risk management and control.
200 1, "commission liberalization" is not only a turning point for securities firms, but also an important turning point for securities IT construction. "Integrating existing business and concentrating strength" is the most urgent problem for securities firms to solve. At this time, the centralized trading system came into being, which fundamentally made the headquarters of securities companies have a strong control over risk management and control. "Of course, at that time, it was rare for companies to centralize trading systems."
In 2002, Guo Yifeng's bidding for the technical platform scheme of "turning Shen Yin into Shen Yin on the Internet" shocked the whole securities and IT circles. After communicating with more than 130 IT companies and domestic and foreign securities companies, Guo Yifeng drew a blueprint of Shen Yin science and technology platform consisting of 32 subsystems, including business system, management system and information system infrastructure.
Since 2005, China securities industry has started to build a large-scale centralized system. By the first half of 2007, most securities companies had initially completed the construction of big data concentration.
This drastic situation is also related to the general environment. In 2006 and 2007, there was an unprecedented bull market in China's mainland securities market, and at the same time, securities IT also made unprecedented development. Li Donghong, an analyst with Jishi Information, said that in 2007, IT investment in the securities industry showed a spurt growth in the bull market, with the year-on-year growth rate exceeding 100%.
In addition, in the past 10 years, the innovation of financial products and the change of business methods have made securities IT more perfect, and also helped it complete the requirements of standardization development. For example, ETF, LOF, warrants and other innovative financial products, margin trading, stock index futures and other new business varieties put forward new requirements for standardization. In specific business, risk is prevented by controlling the risk points in the process of securities trading, fund transfer, data transmission and storage, which puts forward higher requirements for risk management and control in securities trading system, clearing system, customer margin tripartite depository system and central risk monitoring system.
Looking back at 10, the road to standardization is long and steady. On the whole, as Guo Yifeng said, "this 10 year is the 10 year of the development of securities IT norms."
The change of "technical view"
In the past 10 years, an important gain of securities IT is the change of IT concept in the whole securities industry. Guo Yifeng said: "10, everyone is changing their ideas, especially at the top." The understanding of IT and Internet by the top management of securities companies is completely different from that of 10 years ago. He thinks this is very important. "As long as the concept changes, IT investment will change."
Moreover, in 10, the sharp drop in computing cost, communication cost and storage cost made technology "surplus". This is particularly evident in storage. Compared with 10 years ago, the storage cost is only one tenth of the original. Guo Yifeng said with emotion: "It turned out that our technology was in short supply, but now it is in oversupply. In this case, the technical department does things and thinks differently. "
For business people, at this time, technology has also taken off its mysterious coat. "In the past, people in the business department didn't understand it and felt very mysterious. Now it's everywhere. /kloc-the change in 0/0 years is to remove' high technology'. Technology is no longer high technology, and there is no such thing as high. " Guo Yifeng said.
Although the securities market has developed rapidly, the number of business outlets of securities companies has not changed much since 10. Guo Yifeng said: "In terms of the number of institutions, the number of business departments was almost 3,000 before 10, and now it is 4,000, which is in the same order of magnitude; At that time, the number of securities companies was more than 100, and now it is still around 100, which is still in the same order of magnitude. "
The scale of the whole securities industry will continue to expand in the future. According to Guo Yifeng, at present, Shen Yin Wanguo is planning to open a large number of new business outlets in second-and third-tier cities. The more outlets there are, the heavier the company depends on it.
In the future, securities IT will win a new round of development opportunities. Guo Yifeng also believes that now, the market value of the whole industry is already very large. "The whole world has opened accounts." This means that the whole industry has entered a new stage of development.
The securities market has also been basically integrated. In 2000, there were forty or fifty competitors in the market. After the survival of the fittest, by 2005, the number of large-scale companies in the securities IT market had been reduced to four or five. This has reached the basic requirements of "mixed operation" of securities IT in the future. Liu Shufeng, president of Hang Seng Electronics, predicted: "In the future, the financial market will be a whole market, and banking, insurance, securities and other fields will be integrated together, that is, mixed operation. This trend has already appeared in China. "
The future 10 year is even more promising.
During the period of 10, securities IT laid a good foundation with the centralized trading system, and its technology was also recognized by brokers. Looking forward to the future, Guo Yifeng is full of expectations. In the interview, he introduced the Shen Yin International Data Center, which covers an area of 65,438+0,000 square meters. The ingenious combination of mainframe and minicomputer, multiple firewalls from different manufacturers, and "one-to-one" data disaster recovery backup, when it comes to these details, Guo Yifeng always talks about it.
Ideas go first, and actions can keep up. At present, under the three major trends of digital consumption, cloud computing and application services, securities IT has also undergone earth-shaking changes.
First of all, "the changes in the working style and business model of enterprises are closely related to individuals and lifestyles." Taking this as a judgment point, Guo Yifeng is very optimistic about the mobile phone. He believes that convenient and fast mobile phones will become the first terminal for individual stock trading.
Guo Yifeng made it clear, "I feel that after three years, if we don't have a decent mobile phone software and can't effectively provide our securities services to customers through mobile phones, this company will die as badly as there is no online transaction now."
Not only that, in the future, the mobile phone will not be limited to stock trading, it will be a complete client. Looking up, placing orders and getting more value-added services will be the focus of mobile phones. Therefore, securities IT should make great efforts in this respect, not simply copy the service mode of PC, but consider the particularity of mobile terminal from the perspective of users.
At present, 80% of the services provided by securities companies to customers are through electronic channels, and 20% are through traditional channels. Of these 80% electronic channels, 80% are through PC platform, and 20% are through telephone, mobile phone and other means. In the future, the mobile Internet represented by mobile phone and the Internet represented by PC will form a huge network, which will include all applications and services.
Hang Seng Electronics is a major company in the securities IT market, and its president Liu Shufeng also believes that "in the future, only Internet companies can survive."
Secondly, the new technology represented by cloud computing will also bring great changes to the future securities IT. In the era of cloud computing, the system-centered IT management mode of securities IT will be completely transformed into a customer-centered service mode. On the cloud computing platform, customers can be provided with account management services and unified customer identity authentication. Moreover, a company-level account management system can be established, which can not only reorganize the existing account management business process, but also integrate the business steps related to the business in the account business acceptance process to form a one-stop account opening function; It can also shorten the account opening business that originally took half an hour to five minutes, effectively improving the efficiency of account business.
Moreover, taking the opportunity of establishing a cloud computing center, we can also establish a centralized account management system that meets the standards and specifications, and combine it with the customer electronic image management system to extend the content of customer information management from simple customer electronic information to electronic customer files, laying the foundation for providing personalized customer service.
In an interview with reporters, Liu Shufeng firmly believes that in the future, the development of various financial applications must be supported by massive data. "If every financial institution builds a massive data computing center, it is impossible. This computing power can only be provided through the network, and now cloud computing technology can provide such a computing foundation. "
At present, Shen Yin countries also have an "enterprise cloud". In 2007, in the process of upgrading IT system, forward-looking Guo Yifeng quietly put on the cloak of "cloud computing" for the data center. Shen Yin Wanguo invested 65.438+0.5 billion yuan to establish an enterprise cloud computing center, which takes cloud computing as the company's IT development strategy and changes the company's main profit model that only provides channel services.
In addition, channel services have been basically determined. In the context of the decline of average brokerage commission and price war, in the future, value-added services will be the key to the competition of brokers. "If you don't provide value-added services, your value is low." Guo Yifeng pointed out sharply. Guo Yifeng believes that "all securities companies in the future must have value-added services. Which company does value-added services well and which company does not, which will become a very important factor. Technology model is more important than business model. After you chase me, the business model will be similar. "
Value-added services require seamless integration between IT and business departments. This change is mainly reflected in the large-scale emergence of application software. In the specific way of providing value-added services, Guo Yifeng suggested that brokers should learn more from Web2.0 and apply beneficial changes from individuals to enterprises. For example, he said that if a community for individuals can attract a large number of people, then companies serving enterprises can also develop such communities.
In addition, business intelligence will also bring the rapid development of securities IT. After having a large amount of data, how to realize data mining under the condition of ensuring normal trading is a matter that securities need to consider now. Separating transaction data from data mining may improve efficiency, or it may be an "important stronghold" to beat competitors. Guo Yifeng made this consideration when he laid out the Shen Yin IWC.
Legend: The annual meeting of China Financial CIO is one of the important meetings of "IT two sessions". The picture shows the guests at the 2008 China Financial CIO Annual Meeting.
This year's annual summit meeting of securities informatization development strategy was held.