1, epidemic situation. The biggest influence is the production and sales of supply chain in greater China, which has spread all over the world. This is the advantage of Apple's global layout before, and now it has become the biggest challenge.

2, the global stock market plummeted, which is the joint effect of falling oil prices and the epidemic, and Apple bears the brunt.

This is a huge antitrust fine in Europe. These two macro factors are a major blow to Apple personally.