The concept of securities e-commerce
Securities e-commerce is a brand-new commercial service provided by the securities industry to customers through the Internet. It is a network service with free information and paid transaction. Its basic contents include: 1. Securities e-commerce can provide all-round investment and financial services for enterprises and investors; 2. The necessary conditions of securities e-commerce are the popularization of Internet, the electronization of money and the solution of network security problems (micro and macro). Securities e-commerce is less than e-commerce in other industries, so securities e-commerce can be realized faster and better. 3. Securities e-commerce can provide investors with international economic analysis, government policy analysis, enterprise management analysis, securities sector analysis, securities static and dynamic analysis and other services; 4. Securities e-commerce can serve investors through daily domestic and international economic information, securities market, securities trading agent, investment consulting, customer-assisted decision analysis, and providing special reports; At the same time, it also provides auxiliary services in foreign exchange and futures.
Characteristics and typical patterns
Securities e-commerce is to reorganize all kinds of resources and business processes in the original business system of securities companies by using the most advanced information and network technology, so that users and internal employees can conduct business and provide services through the Internet or telephone voice. Its main features are 1 and virtuality: all transactions and services are automatically conducted through the WEB or telephone call center, without the help of storefronts or staff; Because it is virtual, the service can cross the limitation of time and space. 2. Personalization: All services can be carried out accurately according to the needs of each user. The service mode can be active or passive. 3. Low cost: Because of the virtual service, there is no need for the original venue and manual work, and technological progress has greatly improved the efficiency of information processing, thus effectively reducing the basic operating costs of securities companies. 4. Quality service is more important: because hardware is no longer important, network competition can only rely on soft services. The ability of the network to span time and space will infinitely amplify the ability of this superior service. Matthew effect of the strong is the unchangeable rule in brokerage mode. 5. Innovation is the key element of competition: because the network narrows the concepts of time and space, any new business idea or technology can be quickly imitated by competitors. If enterprises want to stay ahead all the time, only by continuous innovation can they ensure their competitive advantage, otherwise they will be quickly surpassed by competitors. 6. Technology is the core resource: in securities e-commerce, technology constitutes the basic platform for services and business. Therefore, technology is not only a means, but also a core resource. Technological innovation may mean service and business innovation.
There are several typical modes of securities e-commerce: 1, e-trade mode: providing pure virtual investment and services in the form of WEB, which is characterized by attracting self-help investors who care about prices but have low requirements for services with the lowest possible discount. Price is the main way for these companies to compete. Typical representatives in this regard are e-trade, Ameritrade, etc. 2. Schwab mode: At the same time, it provides services to investors through storefront, telephone and network, and customers can choose their own service mode. Pay attention to innovative service mode and improve service quality through technical means. It is hoped that the cost can be effectively reduced through technical means, and then the service price can be reduced without sacrificing the service. Reducing costs, improving services and providing innovative business models through effective use of technology are the main business characteristics of these companies. Typical representatives in this regard are Schwab and TDWaterhouse. 3. Merrill Lynch model: Merrill Lynch is a well-known brand in the United States and even the world. With the support of huge client custody assets, Merrill Lynch was slow to respond to the online brokerage business that emerged in the 1990s, and did not release its online trading system until 1 June, 19991day.