South Korea and Japan have live broadcasts with goods. According to relevant public information, Zhu Jianian said that the form of live broadcast with goods is becoming more and more frequent not only in Japan, South Korea and Southeast Asian countries, but also in the United States and the West. Live broadcast with goods means that the entertainment live broadcast industry brings goods at the same time as the live broadcast, and the anchor or anchor gathers in the live broadcast room for promotion, also known as the good goods recommender. On March 65, 20021year, the General Administration of Market Supervision formulated and promulgated the Measures for the Supervision and Administration of Online Transactions, which stipulated that live broadcast service providers should keep the live video of online trading activities for at least three years from the end of live broadcast.