There is an old saying in China called "Do not do business if you are not familiar with it". In other words, when doing business, you are not sure that you will never set foot in it.
The key to making money in all industries is "familiarity". Why should we be familiar with it? If you are familiar with an industry to a certain degree or a considerable degree, study its laws, have mature business relationships and have certain funds, the probability of successful entrepreneurship will greatly increase.
As the saying goes, interlacing is like a mountain. If you are somewhere else, you just don't understand, and it's nothing. But in business, it means losing everything. Seeing that others are profitable in doing business, they will only lose money when they do it themselves. Because every business has its own core content, you can't master these things if you are not familiar with them. "Practice makes perfect" also applies to business. Moreover, if you are unfamiliar, you will be at a disadvantage in the competition in the same industry unless you have money and can afford the tuition.
Business itself is based on profit, and profit is the only way to survive. We should not only pay attention to the "small profits" at present, but also see the "big profits" in the future. In business, only when you are familiar with and understand, can you solve the problem by yourself when you are doing it, and it is impossible to ask others for help (maintaining the lowest cost). At the same time, only by knowing it can we predict the future market trend well.
The advantage of being "unfamiliar" is that entrepreneurs themselves have established the interpersonal network of this industry, which will be more secure in terms of customers. If entrepreneurs are interested in entering a new industry, they should make more friends in this industry first, and then formally start a business after the establishment of the interpersonal network. Besides, you might as well take part in some social activities after work to expand your circle. Maybe these new people are your future customers.
Li Ka-shing's investment thinking mode emphasizes "not being the first". Under normal circumstances, you will not enter the latest and hottest time first, nor will you grab the "first soup". After waiting for a period of time, the market climate will often be clearer, consumers will be more acceptable, and their judgments and decisions will be more accurate. At this time, it will take the form of acquisition to intervene, with the lowest cost.
Li Ka-shing's business credo is "seek development in stability, and never forget stability in development". Buffett, the investment tycoon "stock god", also has the habit of not being unfamiliar with stocks, so he always only buys stocks in traditional industries and does not touch those high-tech stocks. When talking about the shareholding of Gillette razors, Buffett said that he can sleep peacefully every night because there will be 2.5 billion men shaving the next morning. At the beginning of 2000, at the peak of internet stocks, Buffett was unmoved and did not enter the market to buy. At that time, everyone agreed that he was behind the times, but now looking back, the Internet bubble buried a group of crazy speculators, and Buffett once again showed his steady investment master style and became the biggest winner. This example doesn't mean not to speculate on internet stocks, but tells us to study carefully before making any investment, and don't make a hasty decision without a thorough understanding. The investment strategies of two business wizards are worth learning. For example, now everyone thinks that the deposit interest rate is too low, so we should find ways to invest. When the stock market is depressed, many people want to speculate on stamps, foreign exchange, futures, real estate investment and even "small yellow croaker". In fact, the risk of these channels is not necessarily lower than that of the stock market, and the operation difficulty is also greater than that of the stock market. Therefore, it is safer to save money than to invest blindly before you are sure.
The development of Zhang Qingjie, a trendy businessman, is basically a business trip. His investment trick is: "It is very important to be unfamiliar in business. I have been doing business for so many years, such as selling mobile phones and computers. These retail businesses are similar, but the goods I deal in are different. There is also a principle, no matter what kind of investment, we must control risks, and the investment should not exceed the scope we undertake. " Every time he enters a new industry, he has to go through a detailed market survey, otherwise he will never set foot in it. In 2000, he found a plot of about 20,000 square meters in Nanshan, Shenzhen. He wanted to be a department store, but at that time, a large number of buildings in Nanshan had not been built, which was desolate and unpopular, and was not suitable for being a supermarket, and other industries were not familiar with it. After careful investigation, Zhang Qingjie found that Nanshan does not have a large building materials market, and there are a lot of buildings under construction around it. He felt that the building materials market should have great potential, so he simply decided to make his own building materials supermarket and succeed in one fell swoop.
In the second half of 2004, Zhang Qingjie spent 3.8 million yuan to photograph two unfinished buildings in Bantian, Longgang. At that time, some friends didn't understand, thinking that the two unfinished buildings didn't know when they could be revitalized, and the house prices there were not high. "But before buying, I made a detailed investigation on this lot. For example, Vanke City to be built by Sakata is next to the two buildings I bought. Vanke's floor price has reached 2000 yuan/square meter. If the construction cost is added, the house price must be sold at least 4,000 to 5,000 yuan/square meter, and the unfinished building I bought is only 380 yuan/square meter, which will definitely make money. " Sure enough, in less than a year, the value of two uncompleted residential flats in Zhang Qingjie has nearly doubled, and some developers are willing to pay 7 million yuan to buy this property.
Weng Jintong, president of Hong Kong Venus Group, started his business in Hong Kong at the age of 40. He started from scratch and tried to become a "business wizard" renowned at home and abroad and a "embroidery king" in Hong Kong. At the peak of business, the annual trade volume of Chinese embroidery crafts re-exported by his group company reached 800 million US dollars. He also dabbled in real estate, minerals and chemicals. , and achieved brilliant results, becoming a dominant Yin merchant. 1957, when Weng Jintong set foot on Hong Kong land on his 40th birthday, he only had HK$ 4 on him. Weng Jintong's principle of doing business is "unfamiliarity". From 65438 to 0962, he started his own business, starting with his familiar Chaoshan embroidery. He is confident that he has accumulated decades of embroidery experience, has an absolute grasp of the management of embroidery industry, and knows all about any subtle technical problems in embroidery. He founded "Jinxing Embroidery Tableware Company" and "Hong Kong Machine Embroidery Bed Cloth Factory". Since then, Weng Jintong has steadily expanded in the field of embroidery technology and gradually established his own "embroidery kingdom". From Hong Kong to the Middle East, the United States, Europe and other markets have his embroidery crafts. His Venus embroidered tablecloth company has also developed into a "Venus Group", with companies all over Hong Kong, the United States, Italy, Singapore and other places and sales networks all over the world. Later, Weng Jintong summed up four experiences for his own entrepreneurship: first, he must be an absolute expert, so that he can master the industry and become a professional; Secondly, we should have the spirit of diligence and persistence, be diligent, persistent, down-to-earth and stick to our beliefs; Third, plan carefully, do things thoroughly, don't act rashly and impulsively; Finally, be a good person, do business and not speculate; Get close to serious businessmen, not profiteers and philistines.
It must be pointed out that it would be a big mistake for hipsters to stick to the concept of "being unfamiliar and not doing things" and think that hipsters are not good at innovation and do not know how to be flexible.
There is a very famous saying in Chaoshan that practice makes perfect, and it is used to ridicule people who stick to the rules. Legend has it that there used to be a Qinglongba Bridge near Zhanglinbu, Chenghai, and there was an ancient temple next to it. One day, five pilgrims came to this ancient temple: a scholar, a prostitute, a boatman, a thief and a gambler. After the five men knelt down to pray, they shook hands and prayed for a sign. It happened that five people all won the same number, and several people signed a poem saying, "Orthogonal peach blossom luck, first prize in the night, don't do strange things, don't forget familiar things." These people are very happy when they see the poem, but only prostitutes hide their faces and cry. The scholar felt strange and asked her. The prostitute said that she had no choice but to do the job, and now she has saved some money. She was supposed to be a good person, but she was very sad because she got a poem signed "Don't forget what she did". The prostitute's words also caused the scholar's regret, and his career was bumpy. Although he is very lucky, with his honest and frank personality, how can he ensure that there is no risk? The more they talk, the more speculative they become. They decided to abandon God's command of "Don't make trouble, don't forget what is cooked" and go home and get married. Husband and wife respect each other as guests.
Three people who acted according to the poem sign, the boatman met a reef on the river and died in the stomach of a fish; The gambler gambled on his wealth and lost everything; The thief made a mistake and was arrested and imprisoned. The result of the story is that resourceful and fickle people get good results, and those who are opinionated have no good end. So "don't do strange things, don't forget what you have done" has become an irony to mock stubborn conservatives.