The content of the program is that 30 female artists (30 years old) born before 1990 have been trained and examined many times, and finally five members have been selected to form a female group to debut.
The topic has never stopped since the program was officially announced. After all, each of the 30 contestants has a story and can do things. So far, related topics on hot search (incomplete statistics):
Quiet personality
Why did Zheng Jun marry Liu Yun?
Yi Nengjing man-made collapse
Zheng Xiyi's life experience of braving the wind and waves
Why can't lyric fire?
Want to be best friends with Wan Qian.
……
Recently, this craze has also spread to the trend circle. On the "Wide Bowl Noodles" stage of the sisters, Gina wore a bathrobe with Chinese style, which was later pulled out by netizens from Metersbonwe Bang Wei Bang Wei (hereinafter referred to as Smith Barney).
Gina's stage
Weibo of Smith Barney.
Netizens commented on the unexpected harmony: Gina's clothes actually came from the United States.
Today's Smith Barney may be strange to children after 00. It is a clothing brand endorsed by Jay Chou in the 13th year (2003-20 16).
At that time, most people didn't know what the trend was, but for many "old people" born after 1980s and 1990s, this brand has a special position in our hearts. For us, Smith Barney with Jay's endorsement is definitely a happy thing for several days.
Imagine that Smith Barney was once brilliant. 20 1 1, the brand reached its peak. The annual revenue is close to 100 billion, the net profit reaches1200 million, the market value of the company is as high as 30 billion, and there are more than 5000 stores in China. At that time, Smith Barney was the leader of China's clothing industry (neither). However, prosperity will decline, which is an immutable iron law.
Smith Barney sponsored the meteor shower.
With the popularity of online shopping, the invasion of fast fashion brands and the rise of trend culture, the life of Smith Barney is getting worse every day. From 20 12, the brand lost money year after year, and closed more than 500 physical stores in four years, with a loss of 825 million last year. Coupled with this year's epidemic, the life of Smith Barney is really hard.
In recent years, the relevant news of Smith Barney is basically negative news, such as low sales innovation and the closure of XX physical store ... Last month, it was revealed that Smith Barney's boss got into a rent-leasing lawsuit, was restricted by the court, and was once exposed by hot search.
related news
At present, although the lawsuit has been solved, the "height limit order" has been deleted. However, the former clothing giant has fallen to the point where it is today, which can not help but make people sigh.
related news
As the saying goes, Rome was not built in a day. There are many reasons for Smith Barney's fiasco in the clothing campaign. It lost to the times and lost to itself.
Lose to the times
When Smith Barney vigorously expanded its physical stores, it happened to be the booming cycle of online shopping industry. The wrong judgment of consumption pattern directly led to a large number of store closures in the later period.
Secondly, the popularity of Smith Barney can not be separated from the fan economy, and the brand itself is well aware of this. After the contract with Jay Chou ended, Smith Barney successively signed several young stars, but the entertainment industry has entered the cash flow era. Therefore, Smith Barney missed the traffic.
Lose to yourself
Brand products are not enough to stand on. If the product is not good, it is useless to do it well in other aspects. Smith Barney has carried out many self-help actions, but with little effect. Even the publicity photos of the spokesperson can't arouse the desire to buy.
As far as product design is concerned, Smith Barney is not competitive among brands at the same price, so does it smell bad to buy Uniqlo and H & ampM and MUJI? On the price advantage, go to X Bao to buy, the level is similar, but the price is definitely lower.
However, worrying prospects do not mean that they will definitely die. I think Li Ning and Huili rebounded after years of decline and adjustment of the route. It's just that there is not much time left for Smith Barney.