First of all, as an enterprise, we should fully understand and analyze what kind of negative public opinion has appeared on the Internet. The second is to deal with it in a timely manner, clarify the facts, do not evade the issue of public opinion, and avoid the continuous spread of negative public opinion.
2. Determine the source of negative public opinion
Where does the negative public opinion on the brand spread on the Internet? How does negative public opinion spread? It must be carried out as planned and stop spreading from the source in a short time. However, in the face of complex network environment, it is difficult for enterprises to trace the source of negative public opinion.
3. Actively do a good job in positive guidance
Since the influence of negative public opinion is inevitable, as an enterprise, we can try our best to save it and actively guide it. Official clarification, etc.
4. Do a good job in real-time monitoring of online public opinion.
By doing a good job in real-time monitoring of online public opinion, on the one hand, we will continue to pay attention to negative public opinion to prevent a second crisis and cause a second impact on enterprises. On the other hand, in order to grasp the dynamics of online public opinion in real time and find and deal with it as early as possible.