There is no essential difference. At present, there is no substantive difference between these two positions. Now banks are emphasizing the development of comprehensive branches, and account managers have included all assessments, such as deposits, wealth management, funds and insurance. The so-called comprehensive marketing post is nothing more than doing this kind of work.

At present, domestic banks generally do not set up specialized and unified comprehensive marketing departments and posts, but usually set up marketing posts in various business departments. Generally, it can be divided into: corporate marketing (mainly account managers or loan officers, including credit, domestic settlement, international settlement, funds, electronic banking and other businesses) and private marketing (generally including mortgage loans, car loans, mortgage loans and so on). ), credit card business and so on.

Bank marketing post

Account managers belong to the marketing positions of banks and are divided into individual account managers (wealth management account managers), corporate account managers and personal loan account managers.

1. Personal account managers mainly serve private customers, that is, wealth management account managers, mainly maintaining old customers, developing new customers, drawing deposits and selling banking products. He should have a variety of financial management knowledge such as deposits, treasury bonds, funds, stocks, insurance, gold, foreign exchange and futures. , and provide customers with reasonable financial advice and suggestions.

2. Corporate account managers mainly serve corporate customers, that is, governments, institutions, enterprises and companies. , mainly to attract corporate deposits and issue corporate loans.

3. The personal loan account manager is mainly responsible for marketing and handling personal loan business, which requires a strong sense of risk and the work content is much simpler than the above.