Enron Corporation (translated as Enron in Taiwan Province Province) was once an energy company located in Houston, Texas, USA. Before 200 1 declared bankruptcy, Enron had about 2 1000 employees and was one of the largest power, natural gas and telecommunications companies in the world. In 2000, the turnover was disclosed as 10 1 billion dollars.

The reasons for bankruptcy are as follows:

1, Enron's collapse was not only due to false accounting, but also not entirely due to high-level corruption. The deeper reason is that the casino culture of quick success and greedy adventure has enabled Enron to dig the grave of failure at the same time. As an American scholar pointed out, there is a casino atmosphere in Enron's cultural atmosphere.

2. The core culture of Enron is profit, and it can even be said that it is greedy for money. In Enron, the goal pursued by operators is "high profit, high stock price and high growth". Fortune magazine pointed out that it is precisely because Enron executives have established a culture centered on profit growth that managers have great motivation to take risks, and Enron pursues only one goal, that is, profit.

3. Enron's entrepreneurial spirit is adventure. What Enron encourages is the adventurous spirit of pursuing profits at all costs, and exchanging high profits for high rewards, bonuses, kickbacks and options. Enron even regarded people who adhered to traditional practices as conservative and quickly "cleaned up" them. At the same time, Enron is also constantly carrying out a "big change of blood". Most of the newcomers recruited are MBAs, and they immediately got the right to speculate on energy futures of 5 million yuan as soon as they entered the door.

4. Enron's only measure of success is money. Enron's emphasis on individual heroism destroyed the cornerstone of enterprise existence-team spirit, which made Enron's employees compete more than cooperate.

Further reading: How to buy insurance, which is good, and teach you how to avoid these "pits" of insurance.