I. Introduction of the Company
Clearly explain the development plan of the company's investors; The characteristics and nature of this company, as well as its characteristics, point out the future growth direction. Some of the ideas put forward in this section are as clear as possible to attract readers' attention, without detailed description, and only need to establish a structural framework and gradually expand it in the later stage.
Second, products/services
Explain the investor's ideas, products and services, and solve users' problems. From the customer's point of view, where is the uniqueness and innovation of the product, and what are the typical customers of the investors in the early stage?
Third, the business model
It provides customers with the concept of value and explains how to realize the value of the enterprise and how to obtain benefits. Many internet companies will be questioned and challenged by investors on this issue, so they need to work hard in this regard.
Four. Market/industry/competition analysis
In fact, we should also understand the target market, including market size and growth. Market analysis budget should be objective and feasible, and dare to compete. We must understand that only a market that is too subdivided and has no room for growth will lack competitors. When analyzing the competitive factors, we should reflect our own competitive advantages and our own value orientation, and reveal the factors for enterprises to win.
Verb (abbreviation for verb) strategic plan
This includes product and personnel planning, foreign cooperation strategy, marketing strategy, etc. Investors need to see where you have ideas and the future development direction of the enterprise.
Financial prediction of intransitive verbs
This is from a quantitative point of view. When writing this part, we should pay attention to historical financial data and reasonable forecasts, including assumptions, income structure, expense structure, etc. Usually this part of the simple income statement is enough, but the detailed forecast report should be prepared separately.
Attention should be paid to the following issues: all forecasts should be rational, the factors of external market changes should be considered, and investors should meet the growth needs of enterprises.
Seven. financing programs
How much money the investor will spend, how many shares to sell, and the specific data of the company's valuation; The specific timing of the need for these funds, the specific use of funds and so on.
Eight. Management team
At present, it is necessary to highlight the personnel structure of the company responsible for operation and management. After the writing content is clear, the person in charge and the nature of the work should be clearly described, so as to impress potential customers.
Legal basis:
Article 18 of the Regulation on the Supervision Duties of the Agency of China Securities Regulatory Commission is responsible for verifying the matters involved in the relevant early warning information issued by China Securities Investor Protection Fund Company, China Futures Market Monitoring Center and related industry associations; Find problems, take corresponding measures in time, urge relevant market entities to rectify, and ensure the safety of customer transaction settlement funds and customer deposits.