From the second half of 1999, Hongye Group put its brand strategy into practice. After hard work, Aitao has become a world-famous brand. In 2000 and 2002, Aitao was rated as a famous trademark in Jiangsu Province, and the Ministry of Foreign Trade and Economic Cooperation listed Aitao as the most popular export commodity brand. In addition, Aitao brand has also achieved good results in real estate, information industry, futures brokerage and other fields. Appraised by authoritative organizations, Aitao's intangible assets have reached 390 million won.