But in general, this is after other commodities make money, and the whole still makes money. It is especially obvious when changing seasons, because the seasonality of clothing is too strong! !
Let me give you a simple example (friends who know how to surf the Internet can understand without joking): You bought ten clothes, and spent 5 yuan on them 10 yuan. If the original price is sold out, you will earn 50 yuan, right? But when you can't sell two pieces, you have sold eight pieces at the original price and earned 30 pieces. So what's wrong with selling these two at a discount? You also made 30 yuan.
Nike is a futures product. The new product you saw in the specialty store was confirmed last year. No one is a fairy. You can always guess what will sell well next year. If you can't buy it, some of it needs to be cleaned up. The reason is that getting the money back quickly is much better than putting it in the warehouse for a year. Some of them are easier to sell, but the size is broken. In addition, samples are usually dirty.
The above refers to the discount reasons of Nike authorized stores.
The first floor refers to price fraud! ! Extremely contemptuous of this! !
Not in Nike authorized stores in big cities.
There is a simple reason.
The competition between agents has a certain relationship with the benign development of the market.
The official price of Nike market is unified. Nike has strict control over the original price, and many customers care about it. Generally, agents who open nike stores have multiple stores. Every agent has a uniform uniform that is easy to identify. No one wants to make small profits at the expense of big profits.