I started to cook seafood this year, and the hairy crab business I have been doing is passable. Because hairy crabs are seasonal products, I thought that when there were no hairy crabs, the store would be empty and I could sell seafood, not to mention earning more and earning less. Secondly, I thought I could earn rent. I went to a friend's shop to study hard for a few days before doing it, and then I did what the equipment should do. After I officially started, I found that it was far from what I expected. On the one hand, the loss is too great, and seafood is much more difficult to raise than freshwater products. On the other hand, second, the price is far from what you think or what people say. Do you want high profits? You can either sell at a high price or buy at a low price. My city is a county-level city in southern Jiangsu. The local consumption level is not bad. Before my investigation, there were no more than five shops specializing in seafood in the city. At first, I thought there was no problem. It turns out that I think the price is ok. As soon as it is sent out, people will follow you. It is not feasible to sell it at a high price. It is unrealistic to go to the seaside or a big market with low prices. But to sum up, fresh seafood is not so easy to make, but if it is a seafood restaurant, I think it should be possible. After all, there is added value profit. From the beginning of the year, we have been losing money until this month, and we began to break even. There is still a long way to go to make money. Take your time.

The profit is ok, but it needs hard work!

The profit margin of seafood is ok, but there are many doorways, whether chilled or fresh. Live fresh food has high profit but high risk. Mainly for channel stability. Otherwise, it is difficult to survive.

It depends on where it is sold and through what channels, such as wholesale, online stores, new media, or vegetable markets. The food market has the highest profit because its customers are all residents living nearby, and the number is relatively small. Secondly, the profit of new media is acceptable. They sell goods by enthusiastic fans. Fans don't care much about the price. If the product is not too bad, it can generally continue. Moreover, wholesalers have their profits. Whether online stores, food markets or new media have to buy his goods, wholesalers are the most comfortable, and online stores are the last. Now the competition is too fierce, they can only reduce the price, and express delivery is a great cost. The above is my humble opinion.

The loss of seafood is great, and the loss of different seafood is different. This depends on your own experience, and the losses are different in different ways. However, after excluding losses, the pricing profit should be no less than 50%. For example, if you purchase goods at 100 yuan, excluding losses, 20 yuan, your pricing profit should be 50% of 100 yuan, that is, 50 yuan, then your price should be 170 yuan. Fresh can be sold for twice as much as in 200 yuan. No matter how low the tail handling is, it can't be less than 30%.

Selling more makes more profits, selling less makes less profits.

Cost and profit are different, which has a lot to do with the specific projects you want to do in this area.

The cost of opening a seafood restaurant is greatly influenced by the region. In coastal cities such as Qingdao, Guangdong, there are many seafood shops similar to food stalls on the street, so the investment in opening stores in the early stage will certainly not be too high. Coupled with the abundant local seafood, the purchase price will be slightly lower, and the purchase method will be mostly used in small quantities for many times, and the operating cost of the store will be slightly lower. The business area of general seafood shops is often above 150 square meters, and because the economic conditions of the consumer groups targeted by seafood shops are quite high, most of them are near some bustling business districts, and the monthly store rent is about 30 thousand yuan. Coupled with the decoration of the store, the creation of the overall style, and the placement of various soft package facilities and equipment, the establishment of the framework model of the seafood store may need about 600,000.

Then the first distribution of goods and the purchase of equipment. The number of seafood shops in the first phase should not be too small. If the newly opened store is out of stock at the initial stage of operation, it will easily adversely affect the reputation of the store. Moreover, the purchase price of seafood will not be too low, plus various seasonings and side dishes, the first phase of distribution basically needs to consider more than 654.38+10,000 yuan. The purchase of equipment is also relatively expensive, and the utensils for setting vegetables alone need to be carefully selected. Plus the cooking equipment and feeding equipment for seafood, it will cost about 1.5 million yuan.

In addition, there are some miscellaneous expenses for opening a seafood shop, such as the handling of relevant licenses for store operation and the expenses for pre-publicity activities. In addition, operators need to pay attention to the fact that enough liquidity should be reserved for opening seafood shops. Although the catering industry itself has business income, it can theoretically "support the war with war". But the salary of chefs in seafood shops and the cost of purchasing futures materials are really expensive. In order to prevent the funds from being broken, it is best to have a reserve fund of more than 65438+ 10,000 yuan. On the whole, if you want to open a seafood restaurant with mainstream market, the best capital is about 800- 1 10,000.

Different seafood has different profits, as well as different sales methods and profits. The profit of wholesale is generally lower than that of retail. For example, the wholesale profit of oysters is relatively thin. A few cents a person earns depends on the volume of transactions. However, the retail profit of oysters in the mainland is still very high. The purchase price of about two yuan can be sold for six or seven yuan, seven or eight yuan or even ten yuan in a barbecue stall.

Seafood can be profitable, but it is also very hard. It is often greedy from morning till night, and the risk is relatively high. For example, the loss of live fresh food is large, and chilled fresh food is not suitable for long-term sales. Although the loss of frozen fresh and dry goods is small, there is a great demand for inventory storage space.

The loss is really great. In order to ensure that customers can eat fresh seafood, the requirements for logistics are also very high.