Most people will choose to leave, which is human nature. They should earn money to support their families and should not wait for death. Few people choose to stay and become followers of the boss.
When Shi Yuzhu, the founder of Giant Group, was in debt of 250 million yuan, he was surrounded by four capable subordinates and more than 20 employees, including a female assistant named Chen Cheng.
Chen Cheng, a native of Nanking, is not related to Shi Yuzhu by blood. 1In June, 1995, 20-year-old Chen Cheng graduated from the School of International Relations of Nanjing University. Between the futures brokerage company arranged by her father and Giant Group, she chose the latter to start her first job.
At that time, Shi Yuzhu was at the peak of his life, and the output value of Giant Group exceeded 654.38 billion yuan. Zhuhai Giant Building starts, and brain gold sells well. Shi Yuzhu is listed by Forbes as the eighth richest man in the Mainland. As the legend of successful entrepreneurship of intellectuals in that era, Shi Yuzhu is the idol of many China students.
Chen Cheng started as an ordinary salesman in Nanjing Company of Giant Group, and became the business director after half a year. 1March, 1996, Shi Yuzhu took company executives to Jiangsu to check the sales situation. At that time, the sales performance of Nanjing Company ranked the bottom ten in the whole country. The company held an emergency meeting in Nanjing, and Chen Cheng, 265,438+0 years old, was on the verge of death. This is Chen Cheng's first close contact with Shi Yuzhu.
"How long are you going to change the backward appearance of Nanjing?" Shi Yuzhu asked. "A week." Chen Cheng's answer caused a burst of laughter from the participants. Shi Yuzhu also smiled. He stopped blaming the little girl. He knew that Chen Cheng lacked management experience, but he was determined to do the job well.
Two months later, the performance of Nanjing Company led by Chen Cheng entered the top ten in China, and became the first in China three months later.
1July, 996, one year after joining Giant, Chen Cheng was transferred to the Zhuhai headquarters of Giant and became the administrative assistant of Shi Yuzhu. Chen Cheng has a lively personality and is used to fighting in shopping malls, which is not suitable for the administrative work of the headquarters.
Chen Cheng followed Shi Yuzhu for meetings every day, meeting clients and sorting out documents. Shi Yuzhu also dropped a glass and called him "incompetent". Shi Yuzhu works every day from noon 12 to afternoon 12, and Chen Cheng must work from 9 am to afternoon 12. Chen Cheng wants to go back to Nanjing, which is her battlefield. However, the difficulties faced by the giant and Shi Yuzhu were unexpected, which prompted her to decide to stay with Shi Yuzhu.
From 65438 to 0997, the Giant Crisis was continuously reported by the media. Giant Group's capital chain is broken, Shi Yuzhu is in debt of 250 million, and the giant has been unable to save the day. All the employees have left, only a few people are willing to stay. Chen Cheng is one of them.
From this day on, Chen Cheng ushered in the most difficult, busy and challenging period in his career. Her role is no longer an administrative assistant, but one of the pillars of the company that has weathered the crisis with Shi Yuzhu.
Chen Cheng began to deal with many things: receiving creditors, handling mortgage loans, seeking cooperation and borrowing money everywhere. Many things are too late to report to Shi Yuzhu, and she must make a decision at once. Chen Cheng said: "At that time, I learned to classify things, deal with the most important and urgent things first, then do urgent things, and finally do things that are not urgent but important."
"It was really hard at the time. In the past, each division had to squeeze two people's offices, and finally there were more than 30 people left, "Chen Cheng said. "Everyone doesn't want to leave. No one believes that the giant will really fall and Shi Yuzhu will not stand up. "
Shi Yuzhu, deeply mired in the debt crisis, became the "most indebted person" in China. He can't afford to pay his employees' wages, and he can eat and live in the company with his employees. He can only live in a hostel for tens of yuan when he goes abroad.
In the most difficult time, Chen Cheng turned to his father for help. "At that time, many people helped the company, and I also told my father if I could help the company." Chen Cheng's father lent her $654.38 million to help Shi Yuzhu through a small crisis.
A reporter asked Chen Cheng if he had considered leaving. Chen Cheng said: "At that time, there may be too many things to deal with. I didn't have time to go at all, so I wanted to get over it, and Shi Yuzhu didn't say give up. "
1August, 997, when all the actions to save the giant failed. Desperate, Shi Yuzhu made an amazing decision: climb Mount Everest.
When Shi Yuzhu arrived in Lhasa, he was accompanied by Fei Yongjun, Chen Cheng, a branch manager, a team doctor and four drivers. Shi Yuzhu and Chen Cheng, a driver and a team doctor set out to climb the mountain at 7 am. In order to save money, they didn't hire a guide and got lost. When climbing to 6000 meters, Shi Yuzhu took oxygen because of exhaustion. Seeing that it was getting dark, Shi Yuzhu advised the three men, "Go, I can't go any further. Going back can save three lives. " Unwilling to leave Shi Yuzhu, his companions tried to give him oxygen and finally found a way. It was not until 7 pm that I met with the people in the base camp. This experience, Chen Cheng and Shi Yuzhu can be said to be life and death and * * *.
1June, 1998, Shi Yuzhu borrowed 500,000 yuan and took several people to Jiangsu to start the Wuxi and Jiangyin markets with the new product melatonin. In order to ensure foolproof, Shi Yuzhu, Chen Cheng and other core personnel go down to the countryside every day to have face-to-face interviews with consumers and promote products.
1In August 1998, Chen Cheng took 250,000 yuan to open up the Nanjing market, and her superior sales ability and professionalism quickly opened up the situation. Earned 230,000 in the first month, 500,000 in the second month, and 654.38+00,000 in the third month. Chen Cheng later recalled: "The whole company was boiling, people who left began to come back, and we made melatonin like snowballs."
After the success of Jiangsu market, Chen Cheng was ordered to explore the Shanghai market. Because there was no registered company in Shanghai at that time, her office was raided several times by the industrial and commercial department. Chen Cheng was shocked when he was once raided. On the way to the industrial and commercial investigation, Shi Yuzhu called and scolded her for her poor advertising in Shanghai, which made Chen Cheng even more afraid to report the situation in Shanghai to him. As soon as he got to the industrial and commercial office, Chen Cheng burst into tears. "At that time, I just felt wronged and had no choice."
When the director of the industrial and commercial office saw the little girl crying so sadly, he started a family conversation with her. They listened to Chen Cheng's account of Shi Yuzhu's entrepreneurial experience and how the giant paid off his debts. Finally, the directors became Chen Cheng's uncles and aunts, and all their problems were solved smoothly.
As soon as this story comes out, Shi Yuzhu will joke and say, "Go and cry like Chen Cheng."
A year later, Chen Cheng created sales of 1 100 million yuan, and she became one of Shi Yuzhu's most effective assistants.
From 65438 to 0999, Shi Yuzhu founded Shanghai Jiante Biotechnology Co., Ltd., with Chen Cheng as the deputy general manager.
In 200 1 year, Shi Yuzhu fulfilled the promise of that year and began to repay the debts owed by the giant group.
In 2002, Chen Cheng became the executive vice president of Giant Investment Co., Ltd., fully responsible for the company's strategic planning and brand management. Chen Cheng was 27 years old that year.
At this time, Chen Cheng has lost her blind worship and fanaticism when she just graduated. She can evaluate Shi Yuzhu more objectively. "He has his own personality charm, but his advantages and disadvantages are equally outstanding."
In 2007, Giant Network Group Co., Ltd. successfully landed on NYSE. At the New Year's Eve party that year, Chen Cheng was temporarily invited to tell the staff the story of Shi Yuzhu. She told the story of Shi Yuzhu's difficult years in Tibet, his childish temper and their lives hanging by a thread.
Recalling why he didn't leave Shi Yuzhu and why he didn't leave a "giant" in name only, Chen Cheng's reason is very simple. "Maybe he is unwilling, maybe he is full of enthusiasm."
After growing up with giants for more than 20 years, Chen Cheng was trained by Shi Yuzhu as a "generalist", selling health products, online games and promoting new energy. At present, Chen Cheng is mainly responsible for the energy sector of Shi Yuzhu's industries, and serves as the chairman of Hulk Energy Co., Ltd., the shareholder of six enterprises and the legal representative of more than 20 enterprises.
Chen Cheng very much agrees with what Shi Yuzhu often said: The core of Giant is a kind of spirit, a group of young people's persistent pursuit of their chosen career, their desperate struggle spirit for this pursuit, and the spirit of chasing the sun.
(Refer to The Legend of Shi Yuzhu and yoka.com's article Chen Cheng, Vice President of Giant Group: Faith Works Miracles. The picture comes from the internet. If copyright issues are involved, please contact the author to delete. )
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