In fact, design advocates paying attention to every detail in life, and everyone and things are conveying and feeding back people's feelings and expressing the details of the audience's life. We should convey this feeling to more people.
When we are designing a product, it is always important to know how the audience will use it and how to use it. Without this understanding, it is almost impossible to create products that people will like.
Chimero has a famous saying, "When people ignore design, they ignore people". This sentence perfectly sums up the importance of user-centered design. User-centered design is to gain a deeper understanding of who will use the product.
Most people are designed to design tasks.
As a commercial organization, the ultimate goal of clothing enterprises is to make profits. The enterprise itself is not a design institute or a fashion research institution. It should do business with business thinking, not with commodity thinking.
When designing products, we need to fully consider the nine-fitness principle, which is not only introduced in commodity planning and design planning, but also clearly expressed in designer's design and implementation.
The birth of every product is a journey. The design team will make many decisions in this process, and the results are usually determined by these decisions. If we give priority to users' needs and demands and really devote ourselves to creating user-centered design, then our journey will eventually get products that users like.
Designers of some clothing enterprises often copy and copy. Especially for some futures brands, because of the tight time and heavy tasks, designers are almost endless versions; At this time, most designers have become designers, and there is no spirituality in their works. Talking about design vagrancy is an extravagant hope.
How to restore sales?
After a plate of goods comes out every season, designers need to call relevant departments for sales and display restoration, which many clothing companies do not do.
Sales restoration needs to show the sample clothes (drawings or cloth boards) by month, up and down, internal and external structure, and to know what can be sold every month to the greatest extent. What is missing from the design results? What else is there? Compared with the past sales data, both the completeness of the category and the rationality of color matching can be reflected in this link.
Sales reduction is actually a copy of the design results, and it is most important to find out the design deficiencies through this copy.