What is the basic model of product innovation? The main factors closely related to enterprise product innovation are consumer demand, market competition situation and scientific and technological development level. Accordingly, the main modes of product innovation in modern enterprises include consumer-driven mode, technology-driven mode and competition-driven mode.
1, consumer-driven product innovation model
People engaged in innovation have a deep understanding that market demand is the mother of product innovation. Therefore, before developing new products, enterprises should determine innovative topics and explore new products according to market demand, which is the fundamental problem reflecting whether the business philosophy of enterprises is market-oriented. Consumer-driven product innovation mode refers to the concept and sample of new product creativity from the market demand, and then through the identification and screening of consumers, the new product mode that is popular in the market is finally developed. This is the most common product innovation model. In this model, the market is both the starting point and the end point, and both technology development and process development are carried out around meeting the needs of consumers. Because the goal of this innovation is clear and the process of innovation is clear, the consumer-driven model has less risk and wider application scope. Of course, ideas from the market are generally just improved ideas, and the new degree of innovation is mostly adaptation, with relatively little initiative. The new products created by the consumer-driven model are demand-driven new products.
2. Technology-driven product innovation model
Technological innovation is the foundation of product innovation. Even if the new product idea comes from the market demand, it must be supported by some form of technological innovation in order to turn the idea into reality and the concept into a new product. It can be said that there can be no product innovation without technological innovation. If the process of product innovation stems from some technological change, then this kind of innovation belongs to the technology-driven innovation mode. The technology-driven model of product innovation refers to the innovation model that innovative ideas come from new technologies and laboratories, and then through screening and evaluation, especially after business prospect analysis, groundbreaking new products are developed. The novelty of new products created by this model is generally the first, and the time to put them on the market is always the first to enter. Technological progress is the basic driving force for the development of human society, and technology-driven mode is also the most basic mode of product innovation. The new products created by this model belong to technology-driven new products, which are risky, encounter the most difficulties in development, and gain the most once they are successful. The technology mentioned here mainly refers to science and technology, but also includes production technology and marketing technology. The development difficulty of different technologies is different. If it is driven by science and technology, it will inevitably involve the change of product principle and structure. The difficulty of development lies not only in enterprises, but also in technology and production, and also in expanding the suite to the market and creating market demand. Therefore, the key to using technology-driven mode is to build a bridge between technological progress and market demand, so that new products can explore potential market demand and create new market demand.
3. Competition-driven product innovation model
Product innovation is one of the main means for enterprises to participate in market competition. There are two ways to use product innovation to participate in competition. One is to take the initiative, that is, to seize market share by actively creating new products and achieve the expected level of development. Consumer-driven mode and technology-driven mode of product development belong to active mode. The second is passive adaptation, that is, developing new products in order not to be squeezed out of the existing market by competitors. The competition-driven product innovation model discussed here is a passive adaptive development model, but sometimes it is also an extremely effective innovation model. Competition-driven product innovation mode refers to the mode that the innovation idea comes from competitors and develops competitive new products by imitating or improving their new products. This is also a common new product development model. From the content point of view, there is nothing special about the competition-driven model, but the sources of creativity are different. It requires that competitors should be regarded as role models for learning, and emphasizes that "know yourself and know yourself, and win every battle". The Japanese are very good at using this model. Television, cameras, refrigerators and many other modern scientific and technological products originated in the United States and Europe, but they have been perfected in Japan and made great contributions to Japan's economic take-off.
Dynamic mechanism of product innovation;
Product innovation can be divided into new product innovation and improved product innovation. Brand-new product innovation means that the use and principle of products have changed greatly. Improved product innovation refers to the functional expansion suite and technical improvement of existing products according to market demand without major changes in technical principles. The dynamic mechanism of brand-new product innovation is driven by both technology and demand. The dynamic mechanism to promote product innovation is usually demand pull. Demand-driven, that is, market demand, conception, research and development, production and market input.
Product innovation originates from the market demand and the market demand for enterprise product technology, that is, technological innovation activities take the market demand as the starting point, define the research direction of product technology, and create marketable products suitable for this demand through technological innovation activities, so as to meet the market demand. In real enterprises, product innovation is always in two dimensions: technology and demand. According to the characteristics of industries and enterprises, we should match the market demand with the technical ability of enterprises and seek the best combination of risks and benefits. Fundamentally speaking, the driving force of product innovation is the result of the interaction between technology promotion and demand pull.
Forms of financial product innovation Financial product innovation can be divided into the following categories:
1, risk transfer type
That is, regroup and allocate risks, so that risks can be transferred from risk aversion to risk preference.
Typical products: futures, options, currency and interest rate swaps, etc.
2. Increase liquidity types
Create liquidity for financial instruments with poor liquidity.
Typical products: asset securitization, CDs, etc.
3. Credit creation type
Create more financing channels for lenders and make the sources of funds for fundraisers more extensive and stable.
Typical product: NIFs from bill issuer.
4. Types of equity creation
As the name implies ~
Typical products: convertible bonds and bonds with warrants.
LZ is recommended to read financial engineering, financial marketing and other textbooks.
Mode Innovation and Product Innovation of Shaohaihui Ecosphere Simply put, Shaohaihui Ecosphere is actually a decentralized ecological organization, and each enterprise can grow into a center through its own efforts, thus incubating more industries.
What are the innovative explanations for industrial product design? Appearance, structure, efficiency, use, increase the scope of use and so on.
Make a market survey on the case of hotel product innovation, first make a side dish, then let the guests taste it and see the reaction.
What is the significance of product innovation? If the commercial war does not advance, it will retreat, and we must constantly innovate and surpass it. Old products will make customers feel aesthetic fatigue and lose market share. New products have a new taste, representing a new aesthetic, giving people a refreshing vision and a development trend. Only in this way can we win more customers to surpass ourselves and others and walk on the top of Shang Chao.
The significance of product innovation is obvious, innovation is the driving force of development, and product innovation is the driving force of enterprise development. Through product innovation, enhance product competitiveness, broaden the market and establish a good brand. The concept of product innovation:
First, integrate cultural elements and show brand connotation.
Culture has a long history and is the eternal vitality of the brand. Integrating culture into the brand and displaying it at the terminal is an excellent way to show the brand connotation and improve the brand reputation. Therefore, if the cultural elements are embodied in the packaging, the product will have a rich cultural heritage, and this product will stand the chewing of time.
Second, optimize the graphic design, clever use of color clothing
Graphic design and color matching of product packaging are pioneers in gaining consumers' attention. Exquisite graphic design, harmonious color matching and pleasing product packaging are bound to jump into the eyes of consumers first.
Third, innovative packaging forms to meet different purposes.
Packaging has many functions, such as protecting products and facilitating storage and transportation; Attract attention and promote sales; Easy to buy and carry; Enhance brand value and so on. Well-designed packaging can create more use value for consumers and more sales and profits for producers.
Fourth, provide the necessary information to improve the brand level.
The key of packaging is to go deep into the core of the product and activate a series of elements related to the brand, such as product culture, name, pattern, text, color, material, modeling and so on. The provision and performance of product information is very important, and packaging information and product information must be consistent. The design performance of brand name, logo and other information should reflect the brand personality and differences as much as possible.
What is the concept of product innovation strategy? Advertising strategy (also known as innovation strategy) should not only meet the requirements of building awareness in the scheme, but also realize the attitudes and actions you want to arouse in the target audience. Develop an advertising strategy that accurately describes what you want to spread in your message. This should be based on the established positioning, and constantly tested and improved until its communication content meets your requirements. You must describe your product in the right way and give people the right impression.
In this part of the marketing plan, the innovation strategy should be clearly stated, including the following contents:
Advertising promise-the promise you will make to the target audience in the advertisement.
Commitment to support-strong support for one's own views
Advertising style-the emotional image aroused by advertising information should be suitable for products and target audiences.
Theoretical basis-return to product (market) survey and support the announcement of innovation strategy.
In fact, the innovation work is usually completed after (or during) the construction of the marketing plan, and it is detailed in the advertising plan of the product.