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Is there a difference between long and short in the terminology of gold investment professionals and buying and selling paper gold?
Paper gold can only do more.

Simply put, doing is buying up, and only when the price goes up can you make money.

Shorting is buying down, and only when the price falls can you make money.

Doing more means buying at a low price and selling at a high price to make money, otherwise it is a loss.

Short selling means selling at a high price, and buying at a low price means closing the list in your hand to make money, otherwise you will lose money.