WeChat is not only a payment software, but also a social software. People have emotional attachment to it. Wechat will also send red envelopes and transfer money, which everyone likes on holidays. Therefore, WeChat must bind the bank card, and WeChat has money. Then, when paying, many people will naturally think of paying with WeChat.

2. User groups

Wechat users will be more extensive than Alipay, especially middle-aged and elderly people. Because this group's ability to accept new things is weak, people who are used to WeChat will be more inclined to pay with WeChat.

People are familiar with the low threshold.

Compared with Alipay, WeChat is more popular and has a wider coverage. Basically, every mobile phone has WeChat, so you don't have to download it when you pay. You can pay directly by re-registering your account. At the same time, their familiarity with WeChat also gives them a certain sense of security when using WeChat.

This is why people on WeChat and Alipay prefer WeChat payment.

This has to mention the Sao operation of WeChat and Ali's obsession.

Alipay and WeChat mobile payment are online on 20 13. Alipay opened the field of mobile payment before WeChat.

Wechat didn't come out until several months after Alipay started mobile payment.

In principle, Alipay has a very big first-Mover advantage.

However, at that time, mobile payment was relatively avant-garde, and it took some time for everyone to accept it, and it was usually piloted in first-and second-tier cities and then extended to third-and fourth-tier cities.

So, although Alipay has a first-Mover advantage for several months. But in the field of "payment", there is no absolute user barrier.

So a few months later, WeChat started to operate, developed new functions, and gradually opened the road to counterattack. This function is the WeChat red envelope.

In October, 2065438+2004 65438+27, the WeChat red envelope entered the historical stage. Once it appeared, it set off various WeChat groups like mushrooms after rain, and broke out in full swing on New Year's Eve that year.

Looking back on the New Year's Eve, I just wanted to play with my friends in the group to grab red envelopes. I was the luckiest and continued to give red envelopes, but I simply forgot to watch the Spring Festival Evening.

Of course, in fact, Alipay also has a red envelope function, even before WeChat. But with good seeds and no good soil, brilliant flowers can't bloom.

On the other hand, on the WeChat side, red envelopes are a very social behavior, and we often only give red envelopes to acquaintances. Therefore, in the soil of WeChat, which is born with social attributes, the function of red envelopes shines brightly.

Therefore, everyone who has WeChat will naturally have some changes more or less. Isn't it a side street for me to buy things with this change?

Therefore, people with WeChat must be potential users of WeChat payment.

Think about the usage scenario again. You used to have WeChat in your mobile phone, and WeChat is also the most used software. When you go to the supermarket to buy things, you need to pay, turn on your mobile phone, which is just the main interface of WeChat chat. At this time, click on the upper right corner and choose to sweep or collect money. Isn't this the most convenient way?

If I use Alipay, I have to download another software every time I pay, bind the card and switch to Alipay, which is too long and complicated for people without Alipay.

Even people who have both, if WeChat has money, they often choose to pay with WeChat first.

Therefore, people who choose WeChat are not because of technology, but because of the deeper reason behind technology, that is, embarrassment. Because of the fetters, we will have more money to exchange, thinking of spending small change to pay. And this is what Ali is most obsessed with.

Ali's obsession is socializing. He made social software, promoted it many times, and finally failed.

At this time, QQ and WeChat are in full swing, both of which cover nearly one billion users and have penetrated into Renren. The migration cost of users is very huge, forming an unattainable user barrier. Moreover, the time occupied by social interaction is not comparable to that of Alipay. Once you master social interaction, starting a new product is also a huge advantage. This can be seen from Tencent's firm control over domestic game distribution channels, which is also envied by Ali.

So Ali failed many times and watched Tencent reach new heights in games, payment and finance with his social empire.

I'm glad to answer this question.

"Why is Alipay stronger than WeChat, but many people like to pay with WeChat?" Let me talk about my views on this issue.

Not many people like WeChat payment. There are a thousand hamlets in the eyes of a thousand people. A person's contact range is hundreds of people around him at most. The payment habits of these hundreds of people can easily become a sample of one person's investigation. So everyone's environment is different, and the conclusion will be different. The topic owner may think that people around him like to pay by WeChat, but in my opinion, most people still like to use Alipay. Therefore, unless big data analysis is used, it is impossible to judge which payment method is more commonly used in the crowd.

Alipay is often used in trading scenarios, while WeChat payment is mostly a transfer between friends. Alipay was originally born for online shopping, while WeChat payment is due to the need of socializing and changing money between friends. Therefore, the most commonly used scenes of the two are different, one is more formal, the other is more casual, and the other is aimed at strangers and acquaintances. Whether a person has more external transactions or internal transactions determines the frequency of a person using Alipay and WeChat payment.

No matter which payment method is used, safety and convenience are the most important. When it comes to money transactions, safety and convenience are the most important. Therefore, whether it is Alipay or WeChat payment, as long as it can meet the above two requirements, it is a good means of payment, and I have no intention to compare it.

The above is my opinion, I hope I can help you, thank you.

Because wechat is opened frequently. Once user habits are formed, it is difficult to change them. As the king of mobile social software, WeChat occupies too many advantages.

Schematic diagram of WeChat and Alipay payment

One: Which is stronger, WeChat or Alipay? To ask me who is better, WeChat or Pay, I can only say that I really don't know how to answer, because the two are almost equally divided in the digital economy.

But if we analyze it according to the conditions, I can make the following answer:

Their background: Alipay is more professional and WeChat chat is more professional.

0 1 AliPay

02 wechat

Summary:

Therefore, in terms of security and technical perfection, Alipay was born by payment, while WeChat was born by social interaction. In terms of technology, Alipay is more professional in payment and WeChat is more social.

Therefore, in the field of payment, WeChat can be regarded as a rising star. It was only an accident that it opened the market.

This is also the saying that everyone puts small money on WeChat and big money on Alipay! And for WeChat's response to Alipay's theft, the two responses are also different.

Because of this, many people are thinking, what if someone breaks into Alipay and steals the money? In this regard, Ma Yun boldly stated: Who can capture Alipay, the annual salary is free for him. Alipay's safety insurance slogan is: You dare to use it, I dare to pay.

This is not empty talk. Someone lost their mobile phone before, which caused the money in WeChat Alipay to be stolen. In the end, only Alipay paid in full.

WeChat's reply to this is: If necessary, WeChat will cooperate with the police to provide necessary evidence to help the police solve the case.

Second, why are there many users who pay by WeChat? In fact, I said this for a reason, not for nothing.

Because of this roadside stall on our side, there are many stalls with only WeChat payment code and no Alipay payment code, even in taxis.

Of course, the most common situation is that both the payment codes of WeChat and Alipay exist.

However, judging from my cashier situation during this period, there are indeed many users who use WeChat to pay. I also asked why, and they gave me a very practical answer.

0 1 One of the reasons: WeChat payment is more convenient.

Because WeChat and Alipay were born at different times, they were used for different purposes at first.

Wechat is a social birth, so many people will use it to chat with family or friends in their spare time. At this time, if they buy something temporarily, they can pay directly with WeChat, so they don't have to bother to reopen Alipay.

The second reason: it is more convenient to use WeChat.

Because WeChat and Alipay are both rising stars in the payment field compared with cash, it can also be said that it is new knowledge, which is easy for young people to accept, but for the elderly at home, it is undoubtedly necessary to re-learn.

Because learning WeChat can not only chat with family and children, but also learn to pay by the way, but learning Alipay seems to have only one function, so most people prefer to learn WeChat.

If you can't pay with Alipay and WeChat, everyone thinks you can still use cash, but if you don't learn WeChat chat, you will have little chance to get in touch with children in other places, so this is a family-bound learning WeChat. Since everyone has learned WeChat chat, it is not bad to learn more about WeChat payment, which is why WeChat users are redundant in Alipay.

The third reason: Wechat can speak.

Compared with Alipay WeChat, it has a small advantage that even illiterate people can operate WeChat because WeChat has voice chat function.

Alipay, because its own page is more complicated, for people who can't read, a message pops up for a while and pushes it for a while, which is directly embarrassing. Even if the WeChat old man doesn't understand, just send a voice and ask the child. This is also its simple advantage.

The fourth reason: 400 million middle-aged and elderly people.

In fact, the biggest user gap between WeChat and Alipay lies in middle-aged and elderly people. Most of them belong to retirees and have their own stable wages. Generally, they will put most of their money in the bank and take a small part out to live.

This can't directly see the advantages of Alipay, because they are more willing to trust banks than accepting new things and putting money in Alipay, so they generally only use WeChat.

This article ends here. Thanks for reading.

Isn't it troublesome for the red envelope led by WeChat to mention Alipay to pay again?

Very old people don't have Alipay.

Wechat has a large user base, so there are many people using it.

Generally, Alipay will be used for large payment, and WeChat will be used for small payment.

Since most people who use mobile phones can use WeChat, if this person can't even use WeChat, then this person will never use mobile electronic payment.

It is precisely because these people who use mobile electronic payment have WeChat, and they all use WeChat red envelopes and WeChat transfers, so if there is money on WeChat, many will use WeChat to pay.

As for Alipay payment, many people will feel uncomfortable because they need to download another Alipay APP.

Wechat is easy to open. The interface is clean.

Wechat communication is convenient, so everyone is used to it.