E-commerce is not an "online transaction"
E-commerce is rapidly infiltrating into all aspects of social life, which has prompted profound changes in the global market, business relations and business transaction patterns. Today, more and more enterprises rely on Internet technology to keep in touch with suppliers, partners and customers to realize electronic transactions. More and more ordinary people are used to browsing information, sending and receiving emails and even buying goods through the Internet, enjoying the fun and convenience brought by e-commerce. However, these are only part of the rich connotation of e-commerce. E-commerce is not only to establish a website to promote the products and image of enterprises, but also to sell products online. In fact, e-commerce has also changed the way government departments, public institutions, enterprises and individuals interact in various fields.
Whether building a website to disseminate information or shopping online, it is just a form of e-commerce, specifically, it is a business-to-customer (B-C) e-commerce model. Business-to-business (B-B) e-commerce has a broader space, which is also the future of enterprise development in the network era. For enterprises, the real e-commerce is the use of Internet-centered information technology for business activities and enterprise resource management. Its core is to efficiently manage all information of enterprises, help enterprises to create an information flow among customers, enterprises and suppliers, connect customers, enterprises and suppliers through efficient management, value-added and application, respond to the market with the fastest speed and lowest cost, seize business opportunities in time, and continuously improve and consolidate competitive advantages.
Improve customer loyalty and open up markets.
In order to create a smooth information flow among customers, enterprises and suppliers, it is necessary to build an efficient customer relationship management system, as a customer-oriented platform for enterprises, providing a system for collecting, analyzing and utilizing customer information obtained through various channels, accurately understanding customer needs and providing personalized services in time. In fact, with the intensification of global market competition, the market of almost all industries has become a buyer's market. In this environment, only enterprises that can correctly analyze customer needs and adapt to the market as soon as possible can develop.
The most important purpose for enterprises to carry out e-commerce is to satisfy customers' needs to the maximum extent by using Internet technology, correctly analyze customers' needs by using advanced information technology, and provide services for customers, so as to seize customers to the maximum extent and improve customer loyalty. By establishing customer relationship management system, enterprises can improve business processes related to customer relationship, provide personalized services, shorten sales cycle and sales cost, increase income and open up markets. At present, the technical scheme of customer relationship management has been provided by the company. Let's take a look at the customer relationship management system of Oracle, which enjoys a high reputation in the international market. The system adopts customer intelligence based on Internet technology, comprehensive communication channels and application architecture, thus helping enterprises to achieve efficient customer relationship management, and by improving customer value, satisfaction and loyalty, expanding the market and increasing the profit space of enterprises.
Effectively manage the supply chain and reduce costs.
Timely response to the market means that enterprises can organize raw materials according to market demand in time and produce products that customers need at the fastest speed. Therefore, enterprises need to be able to communicate information from customers to warehouses, distribution centers, production departments and suppliers in time, and synchronize all supply chain information with enterprise management information through strict supply chain planning, supply management, material management, sales order management, after-sales customer service management and quality management, so as to improve the cooperation efficiency between enterprises and suppliers, optimize enterprise procurement processes, reduce procurement costs and improve raw material quality. Provide a unified and integrated environment for the whole enterprise, accurately grasp the demand, supply, inventory and resource status of suppliers, simplify the supply process based on network supply chain, and minimize the procurement cost.
Integrated enterprise information positioning service
To develop e-commerce, enterprises need to integrate all business-related systems first, otherwise, responding to the market quickly will become an empty talk. By integrating enterprise information, customers, employees and suppliers can obtain the personalized information they need from a single channel, and use these personalized information to make reasonable business decisions and implement them. This requires enterprises to closely integrate all systems related to enterprise business processes, such as enterprise resource planning management system, customer relationship management system and supplier management system, and extend them to the Internet, so that customers and suppliers can interact with enterprises through the Internet, exchange information in real time, and form a virtual enterprise with customers as the core for business operations, so as to meet the needs of customers to the maximum extent. Minimize the cost of enterprises, and realize the transformation from the traditional 4P (product, price, channel and promotion), that is, the model centered on promoting one's own products, to the 4C (customer, cost, convenience and communication) emphasized in modern marketing theory, that is, the model centered on customers, directly facing customers, directing services and responding quickly, thus winning business opportunities.
Integrating enterprise resources to obtain benefits
For enterprises with relatively limited resources, it is an inevitable choice to develop e-commerce step by step and gradually benefit. This requires that the solutions provided by e-commerce solution providers must have a unified framework, so that enterprises can obtain the consistency and integrity of information systems in the process of continuous investment and make full use of existing investment resources. At present, some manufacturers have been able to provide complete e-commerce solutions with a unified architecture, such as Oracle, which has the world's first 100% Internet database, Oracle8i, which is the foundation of all e-commerce solutions and has the necessary reliability, expansibility, security and ease of use to run e-commerce on the Internet. It provides a comprehensive e-commerce solution from suppliers, enterprises to customers, from special transaction processing to business intelligence. Most importantly, all of Oracle's e-commerce solutions from low-end to high-end are based on Internet application architecture, which enables enterprise users to easily and seamlessly integrate supply chain management, enterprise resource management, customer asset management and enterprise business intelligence, quickly transfer existing business content to e-commerce and obtain high profits from e-commerce.
When enterprises can create a smooth information flow among customers, enterprises and suppliers through e-commerce solutions, and effectively manage and apply it through intelligent analysis provided by advanced e-commerce solutions, enterprises have the ability to accurately locate the market, expand the market, provide personalized services, continuously improve customer loyalty, open up markets, strengthen cooperation with suppliers, promote the scientific procurement process of enterprises, reduce procurement costs, and improve the efficiency of internal management of enterprises, thus increasing the sales volume of enterprise products.