In fact, China thinks that the way to eat chicken is the first in the world. There are all kinds of chickens in China, such as roast chicken, roast chicken and boiled chicken, which are varied and have their own characteristics. But why can KFC develop so many in China, and almost every city has them? First of all, KFC's chickens are industrialized on a large scale, and the variety is fast-growing white feather chicken. This variety of chicken is very suitable for frying, and the chicken made is crispy outside and tender inside, which can be delicious. Secondly, the positioning is accurate, the main target groups are young people and children, and they belong to fast food to solve the problem of young people eating at work. Thirdly, the production process is unified, using unified broilers, and the quality standards are consistent, no matter where KFC is in the world, it is a taste. Finally, it is the cultivation of brands, and through various forms of activities, the viscosity of users is improved. On the other hand, we have different chicken practices, different chicken varieties, inconsistent production technology and inconsistent quality standards, so it is difficult to form a big market, and we can only eat with local characteristics. This is the same as tea in China, with many varieties but no brand. As a result, a Lipton instant tea quickly occupied the China market. The spillover effect of brands in today's society is great. We should vigorously cultivate our own brands and not always help others to do OEM work, so that our manufacturing industry can be upgraded and transformed.
First of all, the location of KFC has a large flow of good people. If it is in a remote town, do you think anyone will patronize it? When there is a large traffic, some people want to go in and sit, or they are hungry, or they want to have a rest or want to eat to see how it tastes. In short, it can meet the needs of many people.
Chicken legs are delicious, and there is nothing wrong with them. When they are processed, they must be tested. If they fail to meet the standard, they cannot be processed. Not every one is a spot check.
The environment is comfortable, clean and hygienic, and the service is thoughtful, and the brand depends on them.