Reasonable loading capacity of each unit in retail environment. Display capacity: the reasonable carrying capacity of sample goods in the unit area of retail outlets or the basic unit of a single standard shelf. Inventory capacity: the necessary inventory at the retail point. Commodity circulation cycle capacity: the reasonable sales volume and inventory weight of commodities per unit time in retail outlets.

1) Effective capacity planning can make efficient use of space settings.

2) Reduce inventory backlog, reduce losses, and improve commodity circulation process management and futures reservation system.

Second, the proportion of commodity distribution.

Reasonable proportion setting is conducive to improving the overall image of series products, mastering the sales rhythm, highlighting the theme and key points, properly adjusting the layout and grasping the sales trend, and maximizing the sales potential. The proportion of each matching unit in the development of series products (such as the proportion of up and down, the proportion of shirts and coats, etc.). ).

1. Proportion of space occupied by store props, POP display and merchandise display: under normal circumstances: 20%: 80%;

2. The ratio of the capacity of goods displayed in the store to the capacity of goods in stock: generally 65%: 35%;

3. The ratio between the sales volume of goods or the total display/inventory in the store per unit time;

4. The ratio of the quantity of goods replenished to the sales volume or the total amount of display/inventory per unit time of the store.

Third, the principle of human behavior engineering

Practice and Knowledge: People-oriented

1. Space setting: comparison between the vertical height of commodity display and sales index: logical combination of flow direction and flow direction guidance/commodity.

2. Question mark principle: When the customer enters the store from the entrance, the notch of the hanger hook is always inward or left when viewed from the mainstream direction.

3. Audio-visual: Bright or soft classic music and English songs should be played during business hours. If possible, play the video designated by the company. Note: Don't output too much volume.

4. Lighting: Attention should be paid to the sufficiency and integrity of the luminosity of the light source, emphasizing that the color and texture of the product can be restored, and the affinity and appeal of the product can be developed naturally, harmoniously and interestingly.

Lighting should avoid glare and unnecessary light spots. So as not to lead to illusion and visual pressure and other adverse effects. At the same time, the damaged light source should be replaced, adjusted and supplemented in time. The light should be directly projected on the effective display surface to set off the goods. It should be avoided that uneven brightness and illuminance on the surface of goods will cause a wide range of mottling or dark corners, which will eventually interfere with and distract consumers' attention. Store lighting should be adjusted accordingly with the change of display to ensure the maximum effect.