Ricardo schaffer, vice president of Brazil's Export Investment Promotion Agency, said in an exclusive interview with reporters at the 20 10 Shanghai World Expo: These two events need large-scale mobilization of the host country to promote the expansion and modernization of national infrastructure through various projects, and the total cost of these projects may be as high as 80 billion US dollars. Infrastructure construction mainly includes: the construction of stadiums and transportation facilities, the development of real estate and restaurants. Undoubtedly, China, which successfully hosted the 2008 Olympic Games, will become its most important partner.
However, the financial crisis has not yet passed, Europe, North America and other markets are still weak, and the South American market is still an emerging market for domestic enterprises, which shows great interest, but it is also a market full of opportunities and challenges. Brazil's population is10.8 billion, and its per capita gross national product ranks first in Latin America. According to the data of the Brazilian Construction Industry Chamber of Commerce, the Brazilian construction market accounts for nearly half of the Latin American market due to the tens of billions of dollars invested by the Brazilian government in infrastructure. In the past few years, Brazil's industrial construction has increased by 20% every year. In 2007, the total expenditure of Brazil's construction exceeded $654.38+050 billion.
Market data analysis:
With the merger of the Sao Paulo Stock Exchange and the Brazilian Commodity Futures Exchange, Brazil will have the second largest stock exchange in the American continent, with a market value of US$ 654.38+08 billion, second only to the Chicago Mercantile Exchange with a market value of US$ 27.68 billion. According to the report released by the Brazilian Association of Building Materials Sellers, with the construction projects of the 20 14 World Cup and the 20 16 Olympic Games started one after another, and the Brazilian government will further implement the accelerated growth plan (PAC) and the "My Life, My Home" housing plan, the sales prospects of the Brazilian building materials market are promising. In addition, Brazil is the second largest floor tile market in the world.
Suggestions on market development strategy: South China is the key export area of American products, and China's building ceramics, stone, building hardware, bathroom and other products have gained high popularity and market share in the international market with reliable quality and low price. However, in recent years, China's exports of electromechanical, hardware and building materials products are mainly concentrated in Europe and North America. Under the situation that the European and American markets are relatively saturated and the competition is fierce, it is a good strategy for China enterprises to choose the South American market which has great potential and has not been fully developed. 1) The price of many similar products in Brazil market is 6 -8 times that in China market;
2) At present, Brazil does not have the ability and technology to produce products as exquisite and distinctive as China products;
3) Buildings in Brazil are generally old and need to be completely repaired. Its own building materials resources are relatively rich, but it lacks the ability to turn resources into commodities;
4) Brazilians' desire for decoration is much higher than that of China people, so they must redecorate the interior every three years. However, it is this demand for urban shaping and living habits that has formed a special relationship between supply and demand in the Brazilian building materials market.
In addition, the countries along the western Pacific Ocean in South America are located in the Pacific Rim seismic belt, where earthquakes occur frequently. This exhibition is the only large-scale building materials exhibition in South America.