Buyers are stimulated by the outside world mainly in two aspects. First, the marketing stimulus of enterprise organization, these factors are controllable and have a direct and concrete impact on the buyer's "black box". Second, other stimuli, that is, social politics, law, economy, culture and science and technology, are the macro-environment that affects buyers' "black box" and restricts the whole consumer demand.
2, refers to the buyer's decision-making process, will directly determine the buyer's choice:
The buyer's response is that after the external stimulus enters the buyer's "black box", the buyer chooses products, brands, distributors, purchase time and purchase quantity to meet his consumption needs and desires. At the same time, the buyer shall