Flow" is composed of information flow, business flow, capital flow and logistics. The logistics process specifically includes transportation, storage, distribution, custody, logistics information management and other activities. E-commerce is accurate and timely through the network Monitor the movement of logistics. The current main bottleneck restricting the development of e-commerce is the lag in logistics management, which is mainly reflected in the three aspects of logistics payment system, distribution system and security system. Logistics management driven by e-commerce is based on logistics informatization. , this new type of logistics distribution makes the flow of goods more information-based, automated, modern and socialized than traditional methods. It not only reduces inventory and capital backlog, but also reduces logistics costs and improves economic and social benefits. E-commerce provides logistics enterprises. It provides technical conditions and market environment, creating favorable conditions for the integration of logistics functions and the realization of large-scale operations for logistics enterprises. Therefore, it analyzes the characteristics of enterprise logistics supported by e-commerce, and establishes a macro- and micro-control e-commerce logistics management model. , it has become an inevitable choice for enterprises to face modern market competition.

Through the latest modern e-commerce technology, logistics informationization is represented by database and coding of logistics information collection; logistics information processing. Electronicization and computerization. Therefore, we must use e-commerce to promote four new technologies in logistics management: bar code technology (automatic control of information through scanning), EDI technology (electronic data exchange and automatic processing), GIS technology (through The combination of the above four new technologies will establish a high-tech supply chain integration system in the logistics supply chain. Logistics information can realize timely and accurate allocation of logistics in an open supply chain.

As a digital way of survival, e-commerce represents the future mode of trade, consumption and service, so it demands the overall ecological environment. Improvement requires breaking the original traditional pattern of material circulation industry, commercial circulation industry, warehousing industry, transportation industry, and postal express industry. It should be developed and constructed with commodity agency and distribution as the main features, and logistics, business flow, and information flow should be organically combined. A social logistics distribution center and an e-commerce logistics system will be established. This new model will cause a revolution in the circulation field and have a greater impact on the traditional logistics model.

There is no efficient, reasonable, and efficient logistics model. Without a smooth logistics system, the advantages of e-commerce will not be effectively brought into play. Without a logistics system that is compatible with e-commerce, it will be difficult for e-commerce to develop effectively.

Therefore, we must explore. The development of collaborative logistics has become the best choice. Its effective use can achieve the effect of reducing e-commerce enterprises' logistics costs, optimizing inventory structure, shortening production cycles, and reducing capital occupancy. The research and application of collaborative logistics strategies are necessary to more effectively leverage the above advantages.

With the advent of the network economy era, market competition is no longer a competition between individual enterprises, but an industry. In terms of overall strategic competition, e-commerce, as a fast transaction method, can only have an overall advantage by effectively combining virtual activities with physical forms. Enterprises should select a collaborative logistics model suitable for their business activities based on specific circumstances, strengthen strategic research on collaborative logistics management levels, technical levels and systems, and achieve synchronization of logistics and business flow, information flow and capital flow in the e-commerce environment. , improve transaction quality, reduce transaction costs, and enhance the competitive strength of logistics enterprises in the entire competitive environment. Joining the WTO means that my country's logistics enterprises will face more severe and cruel challenges. They are sailing against the current. If they do not advance, they will retreat. To survive, they can only fight with their backs against the wall. To survive in the battle and to develop in the struggle, this is also the only choice.

For our country, the development of e-commerce can, on the one hand, improve the production efficiency and social competitiveness of enterprises; on the other hand, it can help solve some problems encountered by enterprises in the field of market circulation, such as Inadequate information, difficulty in capital turnover, etc. In our country, e-commerce has broad development prospects, but it is also restricted by many conditions and its development level is still in its infancy. Among them, logistics development is an extremely important factor.

my country's logistics industry started late and has a low level. When e-commerce was introduced, it did not have the modern logistics level to support e-commerce activities. The development level of my country's logistics industry does not yet have the characteristics of new information-based, modern, and socialized logistics distribution, and the development of e-commerce urgently requires the logistics industry to adapt to it and provide material guarantees for the development of e-commerce. Therefore, the development of a new information-based, modern, and socialized logistics and distribution industry is an inevitable choice for the development of my country's e-commerce.