1, self-selling

Self-selling is suitable for private fund managers with great market appeal and strong market influence. For example, the person in charge of the core investment research turned out to be a public offering star fund manager, a brokerage asset management star investment sponsor, and a brokerage star analyst.

2. Brokerage sales

Brokers (securities companies, futures companies) have a better understanding of investment and have confidence in investment. Brokers can also get commission income, channel income, service income and other income by investing in issuing products, as well as the performance improvement of settlement volume and scale stock, so brokers have a strong willingness to cooperate to help invest in issuing products;

3. Tripartite platform sales

As a professional private placement product sales organization, the advantages of the third-party platform are: high-net-worth customers with different risk-return preferences can sell suitable products to suitable customers, and they can publicize private placement funds to qualified investors within the scope permitted by laws and regulations through their own platforms and partners;

4. Bank sales

As a fund-raising channel, banks have a lot of resources, regardless of their own fund pool or high-net-worth customers. The priority funds of structured products to ensure income are generally the funds connected with the bank fund pool. Banks also have a large number of high-net-worth customer resources. High-net-worth customers of banks have high trust in banks and are easy to accept private wealth management products recommended by banks.

Private equity fund operation process:

1, set up an investment enterprise

According to the Securities Investment Fund Law, fund managers are legally established companies or partnerships. According to the explanations of the CSRC and the fund industry association, private fund managers apply the same standards, that is, private fund managers are legally established companies or partnerships, and natural persons cannot be registered as private fund managers. Therefore, we should first set up a company or partner as a private fund manager.

2. Private fund managers shall register for the record.

According to the provisions of the Securities Investment Fund Law, the Interim Measures for the Supervision and Administration of Private Investment Funds, and the Measures for the Registration of Private Investment Fund Managers and the Filing of Funds (for Trial Implementation), private equity fund management institutions shall go through the registration procedures. Otherwise, it shall not engage in private investment fund management business activities. Materials to be reported for the registration of private fund managers: basic information of fund managers, basic information of senior managers and other employees, basic information of shareholders or partners, and information of managed funds.

3. Prepare all materials:

(1) company profile;

(2) investment process and risk control;

(3) investment philosophy, investment strategy, historical performance and transaction records;

(4) awards.

4, product structure design

(1) structured products;

(2) Managed (unstructured) products.

5. Decide the distribution channel.

(1) Trust

(2) Public offering account

(3) Contract filing and private placement

(4) Limited partnership

(5) Umbrella sub-trust

Legal basis:

Article 3 of the Interim Measures for the Supervision and Administration of Private Investment Funds

Engaged in private fund business, should follow the principles of voluntariness, fairness, honesty and credibility, safeguard the legitimate rights and interests of investors, and shall not harm the interests of the state and the public.

Article 4

Private fund managers and institutions engaged in private fund custody business (hereinafter referred to as private fund custodians) manage and use private fund property, institutions engaged in private fund sales business (hereinafter referred to as private fund sales institutions) and other private fund service institutions engaged in private fund service activities shall fulfill their duties and fulfill their obligations of honesty, credibility, prudence and diligence.

Private equity fund practitioners shall abide by laws and administrative regulations, and abide by professional ethics and codes of conduct.