Doing everything for customers, being a respected financial expert and winning the trust and respect of customers are the foundation of fund companies. Southern fund always adheres to the principle of "customers' interests first", pursues long-term stability and continuous appreciation of customers' assets with professional investment management ability, and becomes a respected financial expert. Customers are the scarcest resource, the foundation of trust relationship in fund industry and the reason for the existence and development of southern fund.

Understand customer needs, continuously provide products and financial services that exceed customer expectations, and guide rational and healthy financial management concepts and methods.

Grow up with customers and pursue reasonable returns on the basis of taking moderate risks for customers. Win respect with professionalism, and strive to build a professional investment management platform, a professional financial service platform and a professional risk control system.

Continuously improve the management level of the company, and win the respect of customers and the market with sustained and stable investment performance and stable and standardized investment style. To provide clients with all-round asset management services, southern fund is committed to becoming a leader in the fund industry in China.

Through product innovation, service innovation and system innovation, we will pursue sustainable growth with quality and efficiency and create returns for customers and shareholders.