Director of the Office of Educational Series Activities, Chief Director of Shandong TV's "Parents of the World" column, and Secretary-General of the Parents of the World Cultural Communication Center of Shandong Province.
In 2004, he founded the country's first TV program "Parents" to promote filial piety. It won the National Outstanding TV Program Award for two consecutive years. In 2008, he won the National Outstanding Organization Award for the theme activity of "Respecting the Elderly, Loving the Elderly, and Helping the Elderly". In 2006, he launched Shandong Province 12
A series of family education activities with the theme of promoting filial piety participated by several party committees and government departments, which aroused strong response from society.