1, to help you objectively and truly interpret various financial products;

2. Never advocate "xx is the best" and never denigrate peers;

3. Other financial institutions have good products and never prevent customers from taking them away, but encourage customers to choose appropriate investment channels;

4. The particularity of trust product sales makes trust different from other general products. It is invisible and open to all high-net-worth customers. So one of the keys to trusting sales skills is to find the right people.

5. Trust clients are generally between 40 and 60 years old. If you meet someone who should be 20 years old, don't get your hopes up.

This paper mainly introduces some trust sales skills, and the practical application varies from person to person, hoping to help readers who are willing to engage in trust sales.