So, how much income can the Olympic Games bring to Beijing? The following statement may give you a general answer.
I. Direct income
Include: 1. Television broadcasting rights; 2. IOC's partnership plan; 3. Subsidies from the central and Beijing governments; 4. Sponsor of the Organizing Committee; 5. Franchise dealers; 6. Olympic commemorative coins and stamps; 7. Ticket revenue; 8. Disposal of donated assets.
The signing of contracts between the International Olympic Committee and major companies has reached 2008. The planned four-year contract amount is 500-600 million US dollars, and Beijing will get a share of about 654.38+0 billion US dollars. According to the proportion of Olympic revenue from 1997 to 2000, Beijing's revenue from hosting the Olympic Games is about $3 billion.
Second, indirect income.
Refer to the income ratio of Seoul 1988 Olympic Games. According to the broadcasting rights of Beijing TV Station, it is 65.438+35 billion US dollars, accounting for 25%, and the total revenue is 5.4 billion US dollars and 45 billion RMB.
Three. Derivative income of the host city and the whole country
1. Accommodation: During the Olympic Games, a large number of athletes, sports officials, journalists and spectators gathered in the host city. Providing adequate accommodation and ensuring high-quality customer service have become one of the main challenges. 70 hotels in Beijing promised to provide 22,322 rooms, and promised the highest price of all star-rated hotels. Accommodation conditions for the 2008 Olympic Games will be fully guaranteed, and hotel prices will be effectively controlled.
2. Special services: such as hotel presidential room, special tours, etc. As long as it is a scarce resource, you can charge a high price that exceeds the standard.
3. Sightseeing: According to experience, once the host city of the Olympic Games is determined, it will immediately become a hot spot in the world. People of different cultures and beliefs will flock to cities from all over the world, which will greatly increase the demand for daily necessities and services in cities. Take tourism as an example. 1984 during the Los Angeles Olympic Games, it attracted 230,000 overseas tourists; 1988 During the Seoul Olympic Games, it attracted 220,000 people; When we arrived at the Barcelona Olympic Games, it attracted 300,000 people and the tourism income reached more than 3 billion dollars.
During the May Day in 2006, Beijing received 1 10,000 domestic tourists. It is estimated that in the seven years of preparing for the Olympic Games, the number of tourists will increase by 20% every year, and the tourism income will increase by 2 billion US dollars every year, which will be about 654.38+04 billion US dollars in seven years, close to 654.38+03 billion RMB. During the Olympic Games, there will be an increase of 65.438+million people, amounting to 5 billion US dollars, equivalent to 40 billion RMB, because the increased tourism demand for the Olympic Games is 654.38+70 billion RMB.
4. Consumption multiplier: The multiplier of tourism to the national economy, including air and car traffic, accommodation and shopping, is relatively high. Assuming that the tourism demand will increase by 654.38+070 billion RMB in three or seven years, the domestic demand will increase by 500 billion RMB, with an average of 70 billion RMB per year. According to the 2000 GNP of 8.3 trillion yuan, accounting for 0.85% of the GNP.
Fourth, investment demand.
1. attract domestic and foreign investment. The huge business opportunities formed by construction projects, the development of related industries and the commercialization of the Olympic Games will attract many investors to seek cooperation opportunities and form a huge investment market.
2. Take the Olympic bid as a new driving force to speed up urban modernization. Earnestly do a good job in 60 major projects and complete local investment in fixed assets of 654.38+0.08 billion yuan.
The government has approved to invest 2 billion dollars to control environmental pollution.
4. Accelerate the construction of urban sewage treatment facilities, so that the sewage treatment rate will reach 42%.
5. Strengthen the construction of ecological environment, build three green ecological barriers in Beijing, and complete the greening task of 35,000 mu.
6. The construction of water resources allocation project will increase water storage120,000 cubic meters, water saving100,000 cubic meters and water storage150,000 cubic meters every year.
7. Renovation of dilapidated houses will be piloted. In 200 1 year, 6,543,800 square meters of dilapidated houses will be demolished, and several large-scale residential areas will be built. In the whole year, more than 8 million square meters of housing was completed, and about 6,543.8+0.5 million square meters of affordable housing was started, thus solving the housing problem of low-and middle-income people faster and better.
8. The construction of national fitness centers has been improved in both quantity and area. In 2000, 94 sites of various types were built, with 654.38+million square meters of new sites, including 30 new promotion projects with an area of 654.38+million square meters. 200 1, a national fitness center was built in the open space of 1800 neighborhood Committee.
9. Sports venues.
Beijing's bid for the Olympic Games is US$ 20 million, and the holding cost is RMB 654.38+0.5 billion. Newly built venues will cost 654.38+0.30 ~ 654.38+0.6 billion RMB in seven years. Plan four subways and important urban roads.
Beijing will build an Olympic Park between the Fourth Ring Road and the First Ring Road of the North Central Axis. In terms of venues, Beijing will build eight new Olympic venues and transform 13 old venues. Together with the planned 65,438+065,438+0, Beijing will have 32 large and medium-sized venues with complete facilities that fully meet the requirements of the Olympic Games.
It is estimated that there will be 28 sports in the 2008 Olympic Games. According to the planning of Beijing Olympic bid committee, 37 competition venues and 58 training venues must be used. Of the 37 competition venues, 32 are located in Beijing and the other 5 are located in other cities. Among them, the sailing competition was held in Qingdao, and the four football preliminaries were Shanghai, Tianjin, Shenyang and Qinhuangdao. Of the 32 venues in Beijing, 13 and 1 1 are planned to be built, and 8 are specially built for the Olympic Games.
10. Vigorously improve the supply capacity of urban infrastructure through key projects.
The total amount and increment of major projects are beyond our control.
As can be seen from the above, the control of environmental pollution is 2 billion US dollars, 654.38+0.7 billion RMB; 60 major projects, 654.38 billion yuan; Newly-built stadiums and gymnasiums cost 654.38+0.6 billion RMB, and the Olympic Games cost 654.38+0.5 billion RMB, and there are many infrastructures. The total amount of the above items is 654.38+0345 billion yuan.
1 1. Housing construction will increase greatly. If the annual increase is 6,543.8+0,000 square meters and 4,000 yuan per square meter, the relevant demand will be 6,543.8+0,000 yuan, or 5 billion yuan, accounting for 0.06 1% of the gross national product.
12. The Seoul Olympic Games provided 6.5438+0.6 million jobs for the service industry, 50,000 jobs for the manufacturing industry and 90,000 jobs and 300,000 people for the construction industry. 1992 the Barcelona Olympic games added 80,000 people to the city, and 1996 the Atlanta Olympic games added 85,000 people to the Georgia where it is located. According to the calculation of six Seoul Olympic Games, the total number of employed people in Beijing can reach 6.5438+0.5 million.
In 2008, the direct and indirect income will be 45 billion yuan, and the gross national product will increase by 0.5 percentage points.
The income generated by the Olympic Games in some small countries can exceed the gross national product, but in China, it can only increase by 0.5-0.6 percentage points every year. This is due to China's huge economic aggregate. The Olympic Games will give a great boost to Beijing's economy, but on average, it will not be great nationwide.