"According to news on June 17, 24 Hour Fitness, the world's largest gym chain, filed for bankruptcy protection and announced the permanent closure of 100 gyms and large-scale layoffs. Under the epidemic, domestic gyms are also struggling. Industry insiders said that nationwide
More than 3,000 gyms have not survived the epidemic period. Gym business is difficult, but fitness meals are good: Also on June 17, Super Deer Team, a fitness and fat-reducing meal brand, just completed its first round of financing of 12 million yuan.
The brand code LU was launched, and the price surged 257% on the first day. Super Deer Team, which has developed 400 stores across the country, bucked the trend and raised funds, and joined the industrial blockchain camp, sending a signal: fitness meals have entered a new era of brand chain development.
The era. 10 trillion health industry, increasing the healthy meal track - The essence of business is to release human nature. In the field of catering, there are a pair of paradoxes of human nature that have been "fighting". Release this one.
The other is to be imprisoned: one is "gluttonous" and can only live up to food; the other is "wanting to be thin", the fat person wants to become thinner, and the thin person wants to be thinner. Who can release "gluttony" and "want to be thin" at the same time.
Whoever has these desires that are deeply rooted in human nature can achieve commercial success. Fitness and fat-reducing meals are a commercial species under this demand. Because they are deeply rooted in human nature, there are many and eye-catching athletes in the fitness and fat-reducing meal track.
Countless, the scale in 2019 is nearly 200 billion, and it is expected to exceed 400 billion in 2023. However, the inherent contradictory physique of this category makes all players "dance with chains", and there are very few branded and large-scale fitness companies.
The fat-reducing meal brand "Super Deer Team" announced the completion of its first round of financing of 12 million yuan (Chihua Mainland led the investment, and Ubeidi Foundation followed), injecting new vitality into the sluggish healthy meal industry and a few years ago.
Different from the healthy meal brands that have received investment based on their "concept", Super Deer Team has been developing for more than 4 years and has opened more than 400 chain stores in 150 provinces and municipalities across the country. It is a brand with "proven evidence" that started in Nanjing.
Moreover, the Super Deer Team has opened more than 400 chain stores across the country, and has settled in the "Lufen Community" - a fitness drink brand "Meiri Sanxing" jointly established by the "Super Deer Team" to establish the national enzyme industry standard.
An autonomous community of mutual help and mutual assistance formed by the "stress-free weight loss" group. The "Lufen Community" uses the blockchain economic model design to connect weight-loss demanders, experience holders, professionals, and weight-loss product suppliers to a platform.
It is planned to use three years to build the community into the largest slimming diet ecological community in China, allowing 100,000 people to realize their slimming dreams, and 1 million people to benefit from the slimming diet ecology. LU is initiated by the "Lufen Community" based on the Ethereum ERC 20 protocol.
The total number of issued community brand codes is 1 billion, of which 60% will be used for community mining, 20% will be allocated to early contributing fans, 15% will be awarded to the community operation team, and 5% will be used for community cold start stage contribution rewards.
In the consumer market, businesses are always willing to move closer to traffic gathering places.
"Lu Fen Community" has attracted inquiries from many brands. The community team will introduce high-quality brands at different stages according to the intentions of community fans and put high-quality weight loss and slimming products on the shelves.
In the "Lufen Community", LU is a community pass, and almost all consumption payments need to be completed through LU.
As the business scale of Super Deer Team expands and operating efficiency increases, every fan in the Deer Fan community will receive more value benefits from holding LU.
This will inspire fans to take the initiative to make more contributions to the development of the Super Deer Team.
As a result, the Super Deer Team and its fans have formed a community of common interests and can enjoy the benefits of brand development.
Brand-new value concepts and business models bring great room for imagination to the Super Deer Team.
At 10:30 on June 17, the brand code LU was officially logged into the catering industry brand value transfer platform EAT.FAN, with a cumulative increase of 257% on the first day of launch.
What supports the rise in LU prices is the hundreds of billions of weight-loss diet market behind it, the huge community user base and the innovative gameplay of "blockchain + weight-loss diet".