As a sports event second only to the Olympic Games, the football World Cup has left a deep impression on the world not only by the exciting and fierce games, but also by its commercial charm. Many businesses will gain a lot in every World Cup. However, the biggest winner of the World Cup is the host country. By hosting the World Cup, the host country can not only obtain direct economic benefits, but also promote its own economic development.
According to statistics, a successful World Cup will often bring 0. 1%-0.5% growth to the host country's GDP. 1998 World Cup in France, after the French team won the championship, France's GDP increased by 4% a year; In the 2002 World Cup in Korea and Japan, South Korea's direct income was US$ 4 billion, contributing 0.74% to GDP growth. In the 2006 World Cup in Germany, Germany's direct income reached US$ 4.7 billion, contributing 0.2% to GDP growth. Therefore, judging from the experience of recent World Cups, the World Cup will also greatly promote South Africa's economy.
In fact, large-scale infrastructure construction has boosted South Africa's economy, not only weakened the impact of the international financial crisis, but also accelerated the pace of South Africa's economic recovery. Although the economic pull brought by this investment will come to an end with the opening of the World Cup, the increasingly perfect infrastructure will still play a long-term role. Through the World Cup itself, South Africa is expected to get 4 billion dollars from TV broadcasting rights and a series of commercial sponsorship, which will effectively recover the funds invested by South Africa. In addition, the promotion of related industries in South Africa by the World Cup will bring additional economic benefits to South Africa. Especially for tourism, the World Cup will play a very good role in promoting. Not only will a large number of foreign tourists bring considerable tourism income during the competition, but more people will become interested in South Africa through the World Cup.
More importantly, South Africa, as the first country in Africa to host the football World Cup, can show a brand-new image to the world, enhance its international status and help attract more foreign investment in the future. Therefore, even if South Africa does not make money in the World Cup itself, in the long run, the World Cup will still bring huge returns to South Africa's economy. Some experts predict that the World Cup will contribute 0.5% to South Africa's GDP growth, which is obviously a new impetus for South Africa, whose economic growth rate is expected to be 3% this year.
This question can be extended to a wide range, such as why many countries bid for the Olympic Games and why we attach so much importance to the World Expo.
On the one hand, the success of this grand event can improve a country's international status, and secondly, it can stimulate the country's economic development. For example, when people from all over the world come, they will drive tourism, catering, transportation and consumption and make contributions to the economy.
In addition, the country will also make a big article on public security, environment and infrastructure, which is also conducive to its own development. In a word, holding a grand event is of great benefit to a country.
Why did you choose South Africa when the World Cup entered Africa? Because South Africa is the most developed country in Africa, it is necessary to choose a country with some money to run an African country for the first time, otherwise FIFA will not be able to run it. South Africa has developed tourism and diamond consumption, and the only thing is poor public security. Stimulated by this World Cup, South Africa should improve in this respect.
After the successful bid to host the World Cup in 2004, South Africa carefully prepared for six years and invested about $4.3 billion in large-scale infrastructure construction. Now, South Africa has finally opened its arms with a brand-new look, and welcomes friends from all over the world to enter South Africa to watch football matches and explore business opportunities won by cooperation. If you are entering South Africa for the first time, you will be surprised by modern airports, magnificent stadiums, wide highways and world-class hotels.
Infrastructure construction boosts South Africa's economy
It is reported that South Africa has been preparing for the World Cup since 2005. Up to now, the government has invested 20 billion rand (about 2.74 billion US dollars) in infrastructure construction. Experts estimate that infrastructure construction in South Africa will contribute 4.9 billion rand (about 670 million US dollars) to GDP in 20 10.
What impact such a huge investment will have on South Africa's economic development is a common concern. This should be observed from two aspects: long-term impact and direct impact. In the long run, the World Cup is a historical opportunity for South Africa to show to the world, which can let the world know about South Africa and get to know it again. In addition, South Africa's light rail, airport, expressway and other infrastructure newly built and rebuilt for the World Cup will greatly promote the future economic development. Because of this, the South African government has high hopes for the world to know and understand South Africa by hosting the World Cup, so as to expand economic cooperation with other countries in the world.
From the direct impact, South Africa's economy has benefited a lot from hosting the World Cup. The preparatory construction in the past six years has effectively promoted South Africa's economic growth, and large-scale infrastructure construction has driven the growth of gross domestic product (GDP) and employment. Before the international financial crisis, South Africa's economy grew for nine consecutive years, including the contribution of large-scale infrastructure construction in the World Cup. South African President Zuma said that the greatest wealth left by the World Cup to South Africa will be reflected in the increasingly perfect and developed infrastructure construction, which has made great progress in road traffic construction in South Africa. In order to welcome the World Cup and provide more convenient services for tourists and fans from all over the world during the World Cup, South Africa has rebuilt and expanded airports in several competition venues. According to reports, as the most important airport in South Africa, Oliver Reginald Tambo International Airport in Johannesburg spent 2.2 billion rand (about 300 million US dollars) to build a new terminal building and expand it. At present, it can accommodate 45 to 60 flights per hour.
Although the international financial crisis has had a great impact on South Africa's economy, resulting in the first negative growth of South Africa's economy since 2009 17, the continuation of the World Cup infrastructure projects has alleviated the impact of the international financial crisis to some extent and made certain contributions to stimulating economic recovery and reducing unemployment. According to statistics, from 2007 to 20 10, World Cup-related projects created130,000 jobs.
The World Cup has added vitality to many industries.
What specific economic benefits will hosting the World Cup bring to South Africa? According to the forecast of the International Monetary Fund, South Africa's economic growth rate may be close to 3% in 20 10. Among them, the World Cup will bring 0.5% growth to South Africa's economy. The South African World Cup Organizing Committee predicts that the total revenue of the World Cup will reach $4 billion, taking into account the factors of TV broadcasting rights and series of commercial sponsorship.
In addition, the organizing committee of the World Cup in South Africa also predicted that this World Cup will bring 365,438+billion dollars in revenue to South Africa's tourism industry. It is estimated that 350 thousand overseas tourists will flood into South Africa and 750 thousand local residents will watch the game, which will greatly increase the income of retail, air transportation and hotel catering.
During the World Cup, about 26 billion people around the world watched the game on TV, which is an excellent opportunity to promote South Africa to the world and will greatly enhance South Africa's international image. The follow-up impact of the World Cup on South Africa's tourism industry will gradually emerge in the next three years. It is estimated that the number of foreign tourists will increase by 2 million, and the tourism income will increase by an additional $6543.8+200 million yuan. In addition, the World Cup is expected to create 280,000 new jobs for South Africa.
South Africa's wine industry predicts that the World Cup will stimulate South Africa's wine exports to Europe and the United States, prompting the shrinking wine industry to stand up again. The industry plans to hold a barbecue food festival during the key games of the World Cup to promote the sales of wine. It is estimated that 350,000 fans who come to South Africa to watch football will consume a lot of South African wine. In 20 10, due to the promotion of the World Cup, South Africa's wine exports will increase by 10% to 15%. The main export markets of South African wines are Britain, the Netherlands, Germany, Canada and the United States. In recent years, China and Russian have also become emerging markets where South African wine exports have increased significantly.
Although South Africa invested $4.3 billion in hosting the World Cup, it is estimated that South Africa will get an economic return of $654.38+03 billion. In addition, South Africa has unique economic advantages. South Africa's economy accounts for a quarter of Africa's total, and its power generation accounts for two-thirds of Africa's total. The trade volume between South Africa and 46 African countries reached US$ 654.38+004.7 billion. South Africa is rich in resources, accounting for 90% of the world's platinum, 80% of manganese, 73% of chromium, 4 1% of gold and 8% of agricultural exports. South Africa has a world-class highway, banking and telecommunications system. To sum up, it is reasonable to believe that the 20 10 World Cup held in South Africa will have a positive and far-reaching impact on South Africa's economic development.
1 Promote the development of tourism and service industry (tertiary industry), promote industrial upgrading, optimize industrial structure to improve international reputation, indirectly promote the development of other industries, open up international markets and improve international status.
Promote the construction of urban infrastructure (in order to welcome tourists from all over the world, we must always make it decent, so that those facilities can still be used after the World Cup ...)