Founded in 1987, LILANZ is a men's clothing brand integrating product design, development, production and marketing. In 2009, it successfully listed on the Hong Kong Stock Exchange and became the first men's clothing brand listed in Hong Kong (stock code:

01234), has two main product lines of Lilanz main brand and Lilanz light business series, covering clothing, footwear, accessories, etc.

There are more than 3,000 specialty stores in 31 provinces and cities across the country.

According to the group's financial report in 2014, Lilanz's net profit reached 555 million and its turnover reached 2.433 billion, ranking among the top in China's local men's clothing industry.

According to the 2018 group financial report, the turnover reached 3.17 billion yuan.

Basic introduction Chinese name: Lilang Foreign name: LILANZ? Founders: Wang Dongxing, Wang Liangxing, Wang Congxing Time: 1987 Brand positioning: Simple fashion brand honor: Top 500 Asian brands Headquarters location: Jinjiang, China Stock code: 01234HK Brand concept: Simple but not

Simple/LESS IS MORE? Business scope: apparel design R&D, production, sales, etc.? Brand experience, product design, brand culture, brand appeal, corporate culture, corporate type, corporate honor, corporate development, business philosophy, business overview, R&D design

, international perspective, Lilang America, Lilang Nordic, brand experience In 1987, the three Wang brothers - Wang Dongxing, Wang Liangxing and Wang Congxing jointly started a business.

In 2012, Lilanz established an international R&D team and embarked on the road of independent research and development; in 2016, Lilanz launched the LILANZ light fashion (LESS IS MORE) series of products. The design is "simple but not simple", which is Lilanz's design philosophy and has been Lilanz's for more than 20 years.

To carefully interpret and perform the core values.

From the initial philosophy of "showing wisdom between choices", to the philosophy of abandonment of "more will make you confused, less will make you clear", and then to the lofty realm of "the world has no boundaries, and the heart's content will make you happy".

Every step of exploration, simplicity and refinement go hand in hand, breakthrough and tradition merge.

In the unremitting pursuit of solutions, trade-offs and sublimations, Lilang's simplicity philosophy integrated with Chinese wisdom has become a simple new proposition that embraces the world, bringing a new brand value experience to global business people.

It pioneered the concept of "business casual" men's wear in China. After more than 20 years of exploration, it has developed into China's leading business men's wear brand integrating design, product development, production and marketing.

The group now owns the main brand LILANZ and the sub-brand L2.

The group headquarters has departments such as product center, production center, marketing center, brand management, human resources, administrative management, finance, IT, product planning, product technology research and development, and international department. All departments cooperate closely and manage in a standardized manner.

LiLang's outstanding brand charm attracts many top designers to join us.

In 2002, Mr. Ji Wenbo, one of the top ten designers in China and the winner of the "Golden Summit Award", the highest award for Chinese designers, joined the company, injecting a new soul into Lilang's product design with his professional design standards and international design concepts.

It interprets the essence of Lilang's brand of "simple but not simple", leading Lilang to represent Chinese men's wear on the international stage, making high-profile appearances at Milan Fashion Week, Taipei Fashion Week and Tokyo Fashion Week. With its perfect interpretation of Chinese elements, it has been recognized on the world's T stage.

Shine.

Development History In 2008, Lilang reshaped its brand identity LILANG into LILANZ. The new LOGO design was more simple, grand and international. Based on this new sharp change, Lilang launched the brand internationalization strategy.

In 2009, Lilang, as the first mainland men's clothing brand successfully listed in Hong Kong, officially entered the international capital market, kicking off the capital upgrade of Chinese men's clothing brands.

Taking advantage of the listing, Lilang Lightning has opened up its second battlefield, L2, to seize the huge market for mid-range business casual men's wear, promote multi-brand operations, and cultivate new growth points.

In 2015, Lilang's cultural and creative park project integrating "culture, design, and R&D" was officially launched.

In the future, Lilang will promote the comprehensive upgrade of company management, marketing channels, brand strategy, etc., extensively participate in cooperation with major clothing competitions, participate in more world-class clothing exhibitions, strengthen the brand's voice in the international clothing industry, and achieve a magnificent turn to achieve "simple"

The master's style of "philosophy" is everywhere in the world's fashion gardens.

Brand culture Lilang interpretation: Li: represents success; Lang: represents men; Lilang: successful men Brand core concept: simple but not simple Brand positioning: 1. Business bussiness meets the needs of the target group and shows confidence and taste 2. Simple and unassuming

No loss of charm, no exposure, no loss of personality 3. Fashion reflects the sense of design, pays attention to collocation and self-expression. Lilang Minimalism 1. More is confusing, less is clear 2. Prosperity is revealed, simplicity is not simple. The brand appeals to simplicity but not simplicity - Simplicity

It is not simply about cutting out the complex and simplifying it, but advocating a high-level lifestyle and attitude towards life, advocating freedom and individuality.

Simplicity is also a pursuit. The pursuit of classics and the pursuit of returning to nature behind prosperity may seem indifferent, but in fact it means a more real and profound understanding of life.