1 Fund products are mainly divided into Public Offering of Fund and private equity funds, and each category can be subdivided into many subcategories.

For the marketing in Public Offering of Fund, the common way to look at fund companies at present is to show their performance.

3 or show the future prospects to customers with the bright performance of similar funds of the company in the past.

4 or take out the fund manager's glamorous resume and brilliant record in the past to make customers full of confidence.

Public Offering of Fund can advertise in various channels and push through various platforms to impress customers.

However, due to the relevant regulations on management, private equity funds cannot adopt such a high-profile approach.

Generally, private equity fund companies promote customers through their own channels or hold customer salons.