The specific process of this

introduce

There is "Legend of the Sword and the Chivalrous Man IV".

In August 2007, the launching ceremony of The Legend of the Sword and the Chivalrous Man was held in Beijing. Producers (Gong Changjun) and Joseph Chang (Laughing Dog) went to the scene to sign the sale, and the players on the scene lined up to buy the game team. This kind of situation generally only exists during your stay in Japan. Final Fantasy and Dragon Fight saw the sales of this practice.

The scene is quite impressive. Players are willing to pay membership fees. The "legendary" Shanghai soft star supporting R&D was rejected. He bought several sets of games before he was willing to leave. A 15-year-old female player, from the land of Guangxi, brought Zhang Yijun's blessing, moved and cried with her. In Shanghai, the deluxe edition of Sword IV began to wait 13 hours. A player in front of the Shanghai Grand Theatre just bought a limited edition dream glass version.

"The legendary domestic sales around reached 200,000 units. This is already a great number, and the click game market is gradually shrinking. However, the news of Zhang Zuze's resignation quickly spread on the Internet, and then a series of tragedies were officially announced by Shanghai Soft Star, which was so sudden and surprising.

Many problems lie ahead-Legend sells well, but what if it is dissolved? What are two resignations? Why? Legend series? After numerous visits to these questions, I wrote this article, hoping to answer the questions in your heart.

accident

As the saying goes, Rome was not built in a day. Shanghai soft star can do this, in fact, business strategy and parent company Daewoo dozens of lines.

Soft Star is a wholly-owned subsidiary of Taiwan Province Daewoo Company in mainland China, representing "monopoly". Shanghai Soft Star is a branch of Soft Star, which is mainly responsible for the development of the series of Legend of the Sword and the Chivalrous Man and the excellent original work Tom, dick and Harry. The two financial controls of Daewoo, the parent company of Shanghai Soft Star, must obey the command of Soft Star. Triangular relation of the autonomy of the lowest soft star.

First of all, the concept of "The Legend of the Sword and the Chivalrous Man" by Yao Zhuangxian, Zhang Yijun, Wang Shiying and other main leaders was established, and they focused on the development of monopoly. "

Yao Zhuangxian wants to leave Taiwan Province and save Beijing, but he is actually a little angry. Although he is Daewoo's ace producer, he has been going back and forth for several years and is unhappy. Daewoo's internal problems also have his own problems.

Daewoo management is different from other game companies. For example, to develop a game, Mobile has invested a lot of experience in game development, and the staff can suggest that as long as there are good ideas, it will be easily accepted. But then the click game market became more prominent. There are not many kinds and quantities of games, just determine who will buy the game, thus covering up the shortcomings of this management model. With the market becoming more and more mature, players' tastes are getting higher and higher, and it is becoming more and more difficult to make money. The golden age of Yao Zhuangxian's manager game-the era of individual heroes is over.

At the same time, PC has completely changed from DOS platform to Windows platform, and tinkering by one person or several people is not enough to make a huge commercial game. In the past, Yao Zhuangxian was used to the unique production style. Facing the dual transformation of technology and concept, he is faced with many contradictions and puzzles. But in addition, there is one thing that he has been worried about, that is, even if the most profitable series 2, Monopoly and Legend of the Sword and the Chivalrous Man, are produced, his treatment is only the level of project manager. Before Daewoo went public, Daewoo publicly subscribed for the original shares, but did not give him more shares, which made him feel unfair. Therefore, when he was in charge of helping other members of the group to increase the subscription amount, he adopted a neglected attitude and led his team to deserve their benefits, which caused many people's dissatisfaction with him.

After the listing of Daewoo, some changes have taken place in the internal management mode, and some original key developments have taken up management positions, including Yao Zhuangxian. Lacking management experience, the disadvantages of the group system are gradually manifested in the lack of communication between teams. More obviously, Yao Zhuangxian pays more attention to the understanding of project planning and arrangement, but at the same time, many shortcomings are exposed. His personality, in order to avoid others interfering in the development of Monopoly and Legend of Sword and Chivalrous Man, he told the group that there would be more restrictions and Daewoo's protection. Decided to transplant it to Sega Saturn (SS)' s Legend of the Sword and the Chivalrous Man, and determined the creative group "Lin Jiayu", which caused Yao Zhuangxian's dissatisfaction. Since then, Lin and several artists in his team have left. He warned Lin, "Stop fighting?" His crew "The Legend of the Sword and the Chivalrous Man", the source code of the DOS version of the program, requires that every time the Lins fish, Yao Zhuangxian always refuses it for reasons such as "the hard disk is broken", so Lin and his team can only extract it from the game program and rewrite it, which may waste a lot of time and resources. Lin Jiayu introduced the transplanted SS version and created it in Anger Group.

Yao Zhuangxian and Xu Xiechong, another core task of the block diagram, are also not ideal. Hui Xie-chong's master planner of Legend also devoted himself to the game with great heart and blood, but his fame was far less than that of his father's Legend of Yao Zhuangxian. Ideas? Remarkable differences in creative ideas of Xie Yao's Legend —— Yao Zhuangxian insisted that Legend 2 should tell a new story, while Xu Xiechong's Legend should continue the story of a generation. No choice but to start a new work to develop Charlie's Fairy Tales. In order to make the game reach the quality of FF7 and Tiequan 3, Yao Zhuangxian kept writing scripts and overturning the plan. Not only did the developers complain bitterly, but the development team was understaffed. Finally, the development of Legend finally ran aground.

In 2000, Daewoo registered Soft Star Technology Co., Ltd. in Beijing. Yao Zhuangxian thought it was just an opportunity for development, his own time and all the constraints from the headquarters. He just came with Zhang Yijun. With the initial efforts, Soft Star has begun to take shape, not only recruiting a lot of game development talents, but also "Xianjian Inn" has made a sketch of this creative game. Everything seems to be going well, but now ". Soft Star has just been established for one year, and Yao Zhuangxian was a little surprised when he made a decision. Zhang Yijun, mainly Zhang Baichang and Wang Shiying developers rushed to Shanghai to set up Beijing Zhongke Soft Star-Shanghai Soft Star.

Second, the task is heavy.

Shanghai Soft Star is special. Although it is a branch company, it is only the true nature of a sub-team. Zhang Yijun and Yao Zhuangxian only need the Legend of the Sword and the Chivalrous Man series to develop games, and they must do well. The only reason is that Yao Zhuangxian denied the Daewoo headquarters. Zhang Yijun, the headquarters, has never been independently responsible for the development of the continuous large-scale projects of Legend. His ability and experience are sufficient for the heavyweight products of Legend, but the technology of R&D personnel in Chinese mainland can make high-level competitions suspicious. Yao Zhuangxian vowed, headquarters. The reason why Yao Zhuangxian insisted on the "Fairy Sword" was mainly to avoid too much interference from the headquarters. Facing this new expectation, Zhang Yijun felt a great responsibility.

Soon, what worried Yao Zhuangxian and Zhang Yijun happened. Xie Chonghui's "approval of Lenovo headquarters" made Yao Zhuangxian angry with two suggestions. He thinks that there are some defects in the practice of the headquarters, and he must take some measures. While teaching and pushing Zhang Yijun to submit the proposal of Legend 2 as soon as possible, he actively talked with the headquarters to express their dissatisfaction. But at the end of the year, the development right of Daewoo or Legend 2 was transferred to Xie Chong, and the softened Legend 2 has become Fairy Sword III.

Don't expect too much from the headquarters. Only the initial start-up capital is 65 million US dollars (about 54,000 RMB). It can be used for a third-rate game of this scale, but it is a bit stretched to make a masterpiece like Legend. What's more, Zhang Yijun has entered the stage before the development of RTS game "Han Dynasty and Rome", but it has also accelerated the consumption of funds.

When the room was not very clear, the news of collective vacation suddenly came from Daewoo headquarters, and the design of Xie Chong's development team left an unfinished Legend II. In order to prevent damage, a legendary Yao Zhuangxian returned to Taiwan Province Province to clean up the mess with several other producers. During this period, the production progress was less than the end of one year, and the finished game was not high. Even Yao Zhuangxian's ability, it is impossible to make the page into a fragmented game in such a short time, so Legend was hastily launched without improvement, which naturally caused strong dissatisfaction among players and entered the bad screen for a time.

The legendary fiasco has brought greater pressure to Zhang Yijun, and "Fairy Sword III" may affect sales. Because of the player's rebellious heart, "Fairy Sword III" also failed, with serious consequences. Not only the reputation accumulated by the first generation of "Legend" over the years may disappear, but also the soft ones may follow. Even if it is lucky, it will be the legendary insulation material in the future. It can be said that "Fairy Sword III" has not yet been born, and it is destined to be a work that can only succeed but not fail.

Zhang Yijun and developers are more aware of the seriousness of the consequences. Legend has it that almost everyone works tirelessly in the process of unpaid overtime production. Zhang Yijun works more than 15 hours a day, and they try to make the best use of their limited funds.

But some things can't be solved by working overtime. "By the end of the legendary three projects, $650,000 was basically exhausted, and the headquarters refused to make additional investment decisions and fell into an economic crisis. At the worst time, I can't even buy office supplies. Zhang Yijun's pocket barely keeps the company running, but his personal financial resources can't last long. Sometimes Zhang Yijun is desperate. He wanted to help Yao Zhuangxian, but his pride prevented him from doing so. Fortunately, God never shuts one door but he opens another, and signing a contract with Huanyuxing became life-saving money, and finally the project can be completed by it.

In 2003, Legend 3 was officially released only half a year later, which greatly exceeded expectations and conquered the game quality of all players including mainland China, Hongkong, Macau and Taiwan Province Province. The game is now pushed up to12,000 yuan, sweeping away the failure of the previous Legend 2》(MAI), and savvy players are really sequels to Legend, and even many people never know what Legend is. The unique China cultural heritage and good games have attracted the loyal fans of this series.

According to statistics, the sales volume of "Fairy Sword III" exceeded 500,000 sets (about 3 million pirated sets), and the total sales reached more than 600,000 yuan, which is definitely a miracle in China's game market (it would be a miracle if there were no more single boards). "Yao Zhuangxian, the third gold medal of Xianjian, is the pride of Daewoo's headquarters, but it also dispels all doubts. The independent development right of The Legend of the Sword and the Chivalrous Man is still soft.

sway

Although the success of Legend has relieved so many people, it has not actually brought tangible benefits to Shangruan. Shanghai SoftStar has independent intellectual property rights, while Daewoo SoftStar can only get the net profit from sales in mainland China, Taiwan Province Province, Hongkong and Macau, which belongs to the head office. In this way, SoftStar can only have $5 million to $6 million left. After this money, there is little left to fill the gap. However, in software development, the new work developed by Legend must have a lot of financial support. The most important thing is that the legendary development team has worked hard for three years and needs a consolation bonus. On balance, Zhang Yijun decided to put development first, and did not pay too much project bonus, which has aroused the understanding of many employees. They felt that their labor had created fruits with great economic value, but they didn't get some compensation. They were very uncomfortable, so they left. Secondly, some key developers were soft-hearted, and Zhang Yijun left sadly, but he couldn't stay.

After 2003, with the outbreak of Shanghai real estate industry, the cost of human and material resources has also soared. After three years, it will cost more than 5 million yuan, and the actual effect may not even be there three years ago, which is generally not the salary of soft employees before. What's the difference between America and 200 1? The success of "Three Legends" is only that its soft reputation is not as large as that of R&D fund, but not as good as that of three years ago, which makes Zhang Yijun the most unfair and soft. In desperation, they can only try some low-cost projects, such as "What is a love chapter, four development legends" and "Legend of creating profits and accumulating capital"

The world of the poor, Daewoo Therapy in Taiwan Province Province. It has been approved. Usually, we rely on well-known drama series and producers to recruit employees. However, when developing a project, we will feel that these people pay disproportionate fees and choose to leave, so some people satirize Daewoo's "training base". The sources of R&D at Daewoo level are all good, but the general requirements are not high, because Daewoo enjoys the lowest level of treatment.

Habits continue to be soft in the north, soft in the north, and relatively soft in the north, a bit like "stepmother's children." Even if you call, the result is always cold, and people absolutely dare not tell. Zhang Yijun can only play some favorite games with limited funds, including Tom, Dick and Harry 2, without affecting the development of the sequel to Legend. It is a very creative work, with high evaluation in all aspects, but the deterioration of the clicked market environment can only be applauded rather than a good seat. The third biography of Xian Jian: courtship, which completed a group of old employees who were unable to withstand high pressure, low salary and soft resignation, including the legendary three major plans of Wang Shiying. The veteran began to lead a soft and poor life. Zhang Yijun watched his former comrades leave one by one and wanted to leave, but his "legendary" feelings made him undecided, so he waited until the beginning. He is determined to make this project "legendary" and then work hard.

Has the soft management strategy of Daewoo Headquarters always been so cold? This is mainly because in 2003, the stand-alone game market declined day by day, and the development company was dissolved or closed down. Under the temptation of Shanda, more stand-alone developers turn to online game development, and Daewoo is one of them. However, for the first time, after several tests failed, water and life were greatly lost, the stand-alone market shrank, and Daewoo's financial situation deteriorated. A fatal blow to listed companies that have suffered losses for two consecutive years is an urgent need to make up for Daewoo's profits and a just solution to Legend's profits.

At that time, the online game market failed, but Daewoo did not waver in its determination to transform and constantly increased its investment. The budget reduction of stand-alone game research and development can be seen from the fifth track of Clue Quality. Yao Zhuangxian's thinking is similar to online games, which continue to expand the concept of new products and actively engage in research and development. As a result, the soft "Fairy Sword IV" began research and development in this isolated situation.

Four strong men broke their wrists.

Extremely limited funds, but carrying the expectations of countless players, do not allow the slightest superficiality and carelessness to pay several times more than ordinary people, take the wages of industry standard labor, seriously implement the game, and use pirated players to blame and revile for no reason, which is the reward for the pressure on soft-duty employees.

There are a lot of characters in "Xian Jian Si", which reveals deep vicissitudes and bitterness. Is there any guarantee that there will be no staff voice? There is a hiding place in the game. "The legendary four developers turned into little monsters to tell players their ideals and grievances. It is only a matter of time before these people feel that they are not in their hearts, as if they have already been doomed. No wonder many players think that the story of Legend is actually a soft story.

The original manual of Legend, written in some interesting prefaces of Zhang Yijun, is soft for seven years, with a bitter history and a lack of outsiders. "Maybe everyone has their own reasons to leave, but the most unfortunate thing is that dictation can't stand the insults of the players and discourage the comrades from leaving. They are overworked and feel comfortable! Looking for sales seems to be high, but the profit rate is low, and the score continues to struggle. While playing European and American masterpieces, I see that my works are short of funds, but I still hope! But when faced with malicious criticism, they often fall to the ground. "

Seeing here, I don't know. Gordon's game, search "download" everywhere on the Internet, and then start cursing "garbage" only when playing in the forum. "There is no comparability between the so-called' player' and FF and DQ. How do you feel about cooperation now? When you want to trample on others' hard work, but you have thought about it, you can scold tomorrow's legend or even the object. Is it a peaceful attitude to play with these foreign masterpieces?

In the preface, Zhang Yijun wrote that in a hundred years, the legend itself is not important, and it doesn't matter how much you earn or how much you pay, because everything will return to the dusty .............................................................................................................................. "

It can be seen that Zhang Yijun is not just playing the "Legend" game. He hoped that "Fairy Sword" would become the carrier of China's traditional culture, and the 5,000-year-old Chinese civilization would go deep into the hearts of every player. Legends are not as good as those foreign masterpieces, but they can't have this kind of cultural heritage, because if the game "Legend" developed by China people is lost, it will be a very sad thing for China players.

The influence of piracy and player slander defeated the powerful Zhang Yijun and made him decide to leave the headquarters. The profit of Xian Jian Si in Chinese mainland is about100000 yuan. This part of the funds in software development should be used to prepare for the development of Legend V, but most of them were transferred to other projects, leaving Zhang Yijun with 6 million yuan. Seven years ago, "Xian Jian San" and "Legend Five" three years ago had the same capital development, but today's manpower and material resources are the same. How big is the game today? Many people like to compare Legend, Final Fantasy and The Dragon Fight with the Brave-OK. I tell you, the pure development cost of Final Fantasy 7 is 45 million dollars, equivalent to the exchange rate of 360 million yuan at that time. Those people have always criticized that "Xian Jian Si" is not as good as foreign masterpieces. Why not calculate the number of soft development funds first?

Ok, now you know the legendary deterrent four CG animation and some ugly, outdated and rigid character movements, right? Well, if you know something, I don't want you to say or do anything, just know.

The birth legends of some tragedies. It was a good game, but the encryption software of the star team was frequently stuck; Genuine verification is understandable, but too few reasons can't be verified because of server congestion. Hardcover edition is a good thing, but this is because the love of poor quality players has hit the real enthusiasm.

Players who know the truth curse "Legend 4 is soft, is Zhang Yijun worried about what is introduced?" Over the years, Shanghai Soft Star has been looking for these insults, recalling Daewoo's "legend" Gordon and several "impossible figures" for no reason. Zhang Yijun really feels a little tired, and we must face it in the future.

In 2007, Zhang Yijun resigned, Zhang Zuze and the official forum of Shanghai Soft Star closed, and Shanghai Soft Star announced its dissolution. Shanghai Soft Star's fertility work, including research and development, will be that Beijing Soft Star will take over all the operation logs. However, officially speaking, "Rou will return to the north. Before the deadline, no one joined the staff of Shanghai Soft Star and Beijing Soft Star.

conclusion

The news of>'s soft dissolution came, and many players were full of helplessness and sadness.

Because they know that what they have lost is not just the production of a company, but a team full of spirituality, blood and personality, a team that understands China's traditional culture and adheres to the independent style of excellent game producers. This may be a "legend", but it must be Gong Changjun's "legend" and certainly not, with some vicissitudes and some self-mockery, but they fundamentally reveal the "legend" of China people's dignity and a wave of rebellion. I always think that the form of a game can be copied, but the soul is taken away under any circumstances.

Finally, please allow me to quote a passage from the sad article "Xian Jian Si". Those who want to leave find an ideal place to continue their dreams and strive for the lofty ideal of Shanghai Soft Star.

"Or XianJianSi in the final evaluation is good or bad;

No matter whether there are edges together in the future;

14 years of sword and wind and rain?

People live together under a common brand.

-The smallest team of Daewoo, the witness of Shanghai Soft Star

In fact, the most important thing in the game is that the gel does not show the alliance. R&D staff should make the characters in the game become stars, not themselves.

-Zhang Yijun blog.

Ling Sha Li Meng, the little savage, Zi Ying, courage and personality interact. Many of them are actually R&D personnel on weekdays, I think. I'm glad to know my colleagues in this group, because we are all playful, but we are all persistent and hard-working, but we are still very happy.

-Blog from Zhang Yijun

During my eight years in Daewoo, I have seen too many vicissitudes. Small countries and poor countries have been soft-guarding the legend for six years. Although it is hard, it can't be better, but there is no fear or regret!

-Zhang Yijun blog.

I heard that Chang Jun went to Candle dragon.

There are two options for playing nickel.

I played North Soft, so I played earlier, but personally I didn't support it.

Candle dragon, although it will come out in the future, but I absolutely support it.