198 1 year, Shen Xiaoping, who just turned 18 years old, embarked on the road of being a soldier in Zhoushan, Zhejiang. Three years of military service is a valuable asset for Shen Xiaoping. There, he not only learned to drive, but also honed his strong will. Knowing how to bear hardships and stand hard work is also a skill.
After returning home from the army, Shen Xiaoping became a driver. "At that time, Wujiang, the driver was very popular." Shen Xiaoping said. In this ordinary post, he worked very hard. In the late 1980s, with the spring breeze of reform and opening-up, Shen Xiaoping gradually changed from a simple driver to a driver, started a business and set up a fleet. From this time on, Shen Xiaoping began to process telegrams. At that time, although it was only transporting cables, it laid the foundation for his future career development.
1993 10 Shen Xiaoping didn't want to run transportation any more, so he decided to go out and have a rest. As a result, he became a professional cable salesman, starting from Zhejiang Southern Communication Cable Factory and covering all parts of the country. With indomitable efforts and self-taught communication skills, Shen Xiaoping became famous in the sales industry. In just one or two years, his sales performance has reached the forefront of his peers. In the most one year, he completed the sales of nearly 200 million yuan by himself. The impressive performance has brought rich returns, and Shen Xiaoping has taken the first step from scratch. In the tide of reform and opening up, Shen Xiaoping's determination to start his own business was extremely firm. He keenly captured the cable TV industry that was in the ascendant at that time and knew it like the back of his hand. 1In July, 1999, Shengxin Communication Cable Factory was established, which was a brand-new beginning of Shen Xiaoping's entrepreneurial life.
In nine years, as an enterprise, it won the 10 national award.
The road to entrepreneurship has always been the coexistence of flowers and thorns. Ding Tong faced fierce competition from the day he was born. Shen Xiaoping's outstanding point is that he is fully tolerant of difficulties and challenges, and even enjoys the feeling of breaking the waves. Shen Xiaoping said that he believes that the three "hearts"-confidence, determination, perseverance and adherence to the three principles-development is the last word; Nothing is difficult in the world, as long as you are willing to climb; Scientific and technological innovation is an inexhaustible motive force.
From fixed telephones to mobile phones, from railways to subways, the reform and opening up has brought about earth-shaking changes, and the pace of development in Ding Tong has followed closely. Products have developed from a single communication cable to communication optical cable, railway shielded digital signal cable, subway urban rail transit cable and many other varieties. The production capacity of local telephone communication cables ranks among the top in China, and the production capacity of communication optical cables ranks among the top five in the industry. Ding Tong has established a perfect management system, and successively passed the ISO900 1—2000-2000 quality management system certification, ISO14001—2004+0-2004 environmental management system certification, and obtained the provincial metrological assurance confirmation certificate and the certificate of railway transportation safety equipment manufacturer of the Ministry of Railways. On the road of scientific and technological innovation, Ding Tong has cooperated extensively with eight universities, including Nanjing University, Beijing University of Posts and Telecommunications, Beijing Jiaotong University, Southeast University and Nanjing University of Posts and Telecommunications, and set up laboratories to develop new products and introduce talents.
Ding Tong's efforts paid off. In the past nine years, it has won 10 national awards: 2 famous brands in China, 2 well-known trademarks 1 piece, 2 inspection-free products, 500 private enterprises in China, 500 manufacturing enterprises in China, 500 machinery enterprises in China, the most valuable brands in China and 500 competitive enterprises in China. This year, despite the grim macro situation, Ding Tong was happy again and again: the product sales network increased from 18 provinces to 26 provinces, and the export countries increased from 4 to 8; Jiangsu Ding Tong Optoelectronics Co., Ltd., which was established after the completion of the shareholding system reform, has officially entered the listing counseling period; The project of "Distributed Optical Fiber Sensing and Positioning System" jointly developed by Ding Tong and Beihou University was supported by the provincial special fund for the transformation of scientific and technological achievements up to120,000 yuan. Shen Xiaoping said that the development of enterprises is inseparable from the great opportunity of reform and opening up, and now it has caught up with the great opportunity of railway investment and development. Ding Tong will take this ride and set off a new round of development climax. Take social responsibility and contribute to a harmonious society.
"Being an excellent salesman can only make one person rich, but running a business can benefit a group of people." When Shen Xiaoping tightened her belt and started to do business, she had such a wish. In the process of his flourishing career, he took it as his duty to help the poor and help the public welfare undertakings. In Shen Xiaoping's view, being able to give others is both a pleasure and an honor. Entrepreneurs should have a sense of responsibility and the courage to undertake social responsibilities.
The tap water in the village has been transformed, and bridges and roads have been built in the town. He often contributes money to help each other. Scholarships, grants and relief funds for critically ill patients have been set up in Southeast University, Beijing Normal University, Beijing University of Posts and Telecommunications and Soong Ching Ling Foundation. Only the severe student relief fund set up by Nanjing University of Finance and Economics has funded more than 10 students. Over the years, Shen Xiaoping has donated more than 45 million yuan to charities. Aim high and bear hardships first.
Before Shen Xiaoping started his own business, he worked in sales. Although he works for others, he is always strict with himself. No matter what position you stay in, no matter what work you do, you should be diligent and practical, and your efforts will be rewarded. That's what he thought in his heart, and he spared no effort to do it, so his personal sales performance at that time was beyond the reach of other salespeople. In his view, there is no shortcut to sales. First of all, you should be able to bear hardships, get in touch with customers more, and don't lose opportunities. Secondly, you should spend more time and energy communicating with customers. As long as you consider the customer wholeheartedly, the customer will eventually be moved.
If Shen Xiaoping hadn't started his own business, his life would be rich and comfortable now, even more relaxed than now. His keen sense of market information and the idea of doing something have always made him unwilling. For an entrepreneur, dissatisfied people are always happy. Shen Xiaoping founded his own company on 1999. Since then, he has led and influenced every manager and employee around him with his enterprising and hard-working spirit. All Ding Tong people clearly see that Mr. Shen Xiaoping, the chairman, is "the hardest worker in the company". With foresight and pioneering spirit, Shen Xiaoping led the enterprise to develop steadily and rapidly.
As the ancients said, those who are ambitious are always determined, while those who are ambitious are ambitious. From the beginning, Shen Xiaoping took "striving for the first place in the same industry in China and challenging world-famous enterprises" as its goal, and made unremitting efforts with its own actions to gradually narrow the gap with the goal.
Work hard, forge ahead and develop rapidly.
In just eight years, Ding Tong Group has become a domestic heavyweight optical cable manufacturer from a small factory that has not been concerned by the industry with its magical speed. Ding Tong Group was praised as "a dark horse killed" by experts in the industry. The registered capital of 1999 started with 500,000 yuan, and the output value increased to more than 3.3 billion yuan in 2007. The Group is one of the top 500 manufacturing enterprises in China, 500 machinery enterprises in China and 500 private enterprises in China. It has successively won credit honors such as national contract-abiding enterprises, high-tech enterprises in Jiangsu Province, top ten charitable enterprises in Wujiang City, famous brand products in China and national product quality exemption. "Ding Tong Optoelectronics" trademark was recognized as a well-known trademark in China.
Wujiang Shengxin Cable Co., Ltd., Jiangsu Ding Tong Photoelectric Technology Co., Ltd., Wujiang Shengxin Communication Cable Factory, Suzhou Ding Tong Real Estate Development Co., Ltd. and Suzhou Ding Tong Guarantee Investment Co., Ltd. are the core enterprises of Ding Tong Group. The company covers an area of 1000 mu and has total assets of1800 million yuan. The company specializes in producing communication optical cables, communication cables, railway digital signal cables, urban rail transit cables, data cables and special cables. Products are widely used in telecommunications, Netcom, mobile, China Unicom, Tietong, radio and television, national defense, electric power, railways, highways, mines and oil fields, and the market covers 26 provinces, municipalities and autonomous regions in China.
Today's enterprise development scale explains the enterprise spirit of "perseverance and never giving up" advocated by Shen Xiaoping. Only by making products excellent can we win the market. Producing high-quality products and high-end products has always been Shen Xiaoping's product orientation. Shen Xiaoping has always stressed that product quality is our foundation. Product quality is just like people's quality. A person with low quality will not be accepted by society. Similarly, it is difficult to win the market if the product quality is not high. For many years, Shen Xiaoping has always regarded the production of high-quality products and the provision of high-quality services as a basic task. In the spirit of hard work and enterprising, he gradually made Ding Tong Group bigger, stronger and better.
People-oriented innovation and development
The competition between enterprises will eventually develop into the competition of innovation ability and corporate culture. The basic factor that determines an enterprise's innovation ability and culture is people, so Shen Xiaoping thinks that talents are the basis of enterprise's competitiveness. The best talents, the core technology and the most advanced equipment are his three magic weapons to build the core competitiveness of enterprises.
People-oriented is an important strategy emphasized by Shen Xiaoping. When he sees a high-quality talent, he always tries to get the other person to join his team. Chang Gao, the former director of Houma Cable Factory in Shanxi Province, is an expert who enjoys the special allowance of the State Council and is also one of the authorities of cable research and production in China. Shen Xiaoping went to Shaanxi many times and sincerely invited him. Finally, the factory director traveled thousands of miles to Wujiang to contribute to the development of the group. In order to improve the management and innovation ability of enterprises, Shen Xiaoping not only hired senior experts and technicians from outside to join the talent echelon of Ding Tong Group, but also gave outsiders a sense of home with humanistic feelings, so that everyone would willingly contribute their talents and wisdom to the development of Ding Tong Group.
From the introduction of the first senior engineer to the joint establishment of several laboratories with universities, Shen Xiaoping has been committed to building its own R&D highland. Ding Tong Group has a group of experts and senior technicians who enjoy high reputation at home and abroad, and has long-term technical cooperation with some domestic communication research institutions and professional design institutes. Shen Xiaoping can clearly see that there are more than 80 large-scale optical cable manufacturers in China, and the competition is fierce. Whoever falls behind in the field of R&D will soon be squeezed out of the market.
Shen Xiaoping regards core technology as the vitality of an enterprise. At present, Ding Tong Group has established long-term technical development cooperation relations with Nanjing University, Nanjing University of Posts and Telecommunications, Beijing Jiaotong University and Beijing University of Posts and Telecommunications, and has continuously expanded into core technical fields through "borrowing brains". This ladder climbing strategy has made Ding Tong Group's technological innovation work achieve good benefits. Among them, Ding Tong Group invested 30 million yuan to build a joint laboratory with Beijing University of Posts and Telecommunications, which has blossomed. The infrared optical cable project has filled the gap in China, and will soon be put into production in Ding Tong Group, which will become another big step for Shen Xiaoping to comply with the national strategy of "light enters copper and retreats". Ding Tong Group currently owns 58 patents, including invention patent 10.
Experts predict that the market scale of optical fiber and cable industry will exceed 654.38+00 billion yuan in the future. Therefore, Shen Xiaoping made a decisive decision and invested 65 million yuan to start the second phase of optical cable project in 2006, and introduced the most advanced optical cable production equipment in the world-wire drawing machine, coloring machine and bunching production line from Austria and Finland. At present, the capacity of optical cable has doubled.
Honest management returns to society
The enterprise road of honest management has made various honors of Ding Tong Group come one after another. The Group obtained the AAA enterprise credit rating certificate of CITIC Bank, and was awarded the title of Suzhou Top Private Enterprises 100, Wujiang Top Taxpayer for many years in a row, and the title of Wujiang Top Ten Charity Enterprises in 2007. Shen Xiaoping personally won the title of Top Ten Outstanding Entrepreneurs in Wujiang for many years. In June 5438 +2008 10, Shen Xiaoping was elected as a representative of Jiangsu Provincial People's Congress; In March 2008, he was elected as the first charity star in Jiangsu Province.
The bigger the enterprise, the heavier the responsibility. If enterprises want to survive well, they must develop. Without development, it is difficult to survive. Therefore, Shen Xiaoping felt that his responsibility became more and more important. I am responsible for the enterprise and the society. Let enterprises develop well, do well and do better, so as to be more competitive and feel more at ease.
With the development of enterprises, we should spare no effort to contribute to society. Anyone who has been to Ding Tong Group knows that Ding Tong Group is located on Xiaoping Avenue. Needless to say, everyone should know that Mr. Shen Xiaoping has contributed to the construction of expressways. At the beginning of 2007, Shen Xiaoping donated 800,000 yuan to Wujiang's "Warm Wujiang with Love" large-scale charity fundraising activity. On June 5438+ 10/0, 2006, Ding Tong group donated RMB 100,000 to set up "Jiangsu Ding Tong Prize and Scholarship" in Nanjing University of Finance and Economics. Mr. Shen Xiaoping personally submitted the donation cheque to President Xu Congcai of Nanjing University of Finance and Economics. At present, Ding Tong Group has held donation activities in Nanjing University, Beijing University of Posts and Telecommunications, Nanjing Audit University and other universities to contribute to the development of education and scientific and technological innovation in China. In recent years, Chairman Shen Xiaoping has donated more than 30 million yuan to charities and social welfare undertakings. Many touching stories of donating money and materials, building bridges and roads, and donating money to help students are widely celebrated in Wujiang. In March 2005, Mr. Shen Xiaoping became the president of Nanjing University, and in 2008, he became the honorary president. On September 8th, 2007, Mr Shen Xiaoping and Vice President Shi Jianjun signed the donation agreement on behalf of both parties.
According to the agreement, Ding Tong Group donated 6 million yuan to help build the School History Museum in Xianlin Campus of Nanjing University. In order to thank Mr. Shen Xiaoping for his kindness, Nanjing University decided to name the newly-built archives building "Shen Xiaoping Building".