Even though all walks of life in the whole society are crying hard, the sales of new energy vehicles in January can be described as "tragic". Under the double influence of the planned Spring Festival and the unplanned epidemic, in January, the domestic production and sales of new energy vehicles were 4, and 44, respectively, down by 55.4% and 54.4% year-on-year. Even if I was psychologically prepared before, the results of the year-on-year waist-cutting are inevitably staggering.

there are no complete eggs under the nesting. Subsequently, we can see in the production and sales express reports issued by various enterprises that under the shadow of multiple shadows, almost all new energy vehicle companies are spared, and all of them have suffered a sharp drop of 5% on average year-on-year, and the sales of some enterprises have even fallen by more than 7%.

faced with this situation, is the enterprise ready? How will enterprises respond to this epidemic with unclear situation?

It was greatly affected by the epidemic in January and February

According to the production and sales reports issued by BYD, GAC New Energy, BAIC New Energy and Euler, BYD's sales volume dropped significantly compared with other enterprises because of its large sales base. In January, BYD sold 7,133 vehicles, a year-on-year decline of 75.12%.

Du Guozhong, assistant general manager of BYD Auto Sales Co., Ltd., said that January and February had a great impact, and the performance of various manufacturers was not good. "In January, affected by the Spring Festival earlier than before and the epidemic factors, the overall market production and sales fell sharply year-on-year, and the decline in new energy was more serious." For such a decline, he also said that from the perspective of output, compared with last December, the sales volume of mainstream competing car companies declined by about 4%, so BYD was flat with mainstream competing products.

At the same time, Du Guozhong also explained the data presented. He said that this data shows wholesale data, but its terminal demand has always maintained a growing momentum. At present, BYD can still effectively reduce dealer inventory and maintain a good level of channel operation.

not only BYD, but also the enterprise itself has long expected this production and sales data. Yang Yumei, chief of the public relations and communication section of BAIC New Energy, believes that the production and sales situation in January is the situation of the whole industry. "At present, the primary task is still to fully cooperate with the party and the government to control the epidemic. In accordance with the epidemic prevention instructions of the party and the state, we will not hesitate, resolutely implement and strictly guard against strict control to ensure the personal health of employees and the safety of production and operation. "

but it is not without exception. when the market is full of sorrow and misery, GAC New Energy is growing against the trend by 53%, which is particularly eye-catching. In this regard, Shen Xiangyang, head of the public relations department of GAC New Energy, said that such achievements can be achieved because of user-centered innovative products and services. For example, solve the battery life doubts of electric vehicles for users and promote the upgrade of service models.

even so, they have the same concerns about the overall market. Shen Xiangyang told First Electric Network, "In January, China sold 41, new energy vehicles, down 57.9% year-on-year. It can be said that the start of the auto market in 22 is full of difficulties. "

The epidemic accelerates the change of products and services

No matter how difficult it is, January has become a thing of the past, and how to live the next day is the problem that car companies need to face more.

if the final sales volume in January is regarded as an examination paper, then there is no doubt that GAC New Energy has finished the examination paper best. To keep the pace of progress, the biggest obstacle at present is the epidemic.

In the current epidemic situation, GAC New Energy has put more emphasis on the importance of "users". It has not only successfully developed an anti-virus health cockpit with "Aian filtering and anti-virus integration", which can realize the double protection of "super N95 filtering and anti-virus" and "remote one-click anti-virus", but also satisfy the service experience of users in marketing services. "This epidemic will not only promote the change of products, but also accelerate the change of marketing service model." Shen Xiangyang analyzed.

Not only GAC New Energy, BAIC New Energy, Euler and BYD also regard the epidemic as the next major challenge.

Yang Yumei said, "On the premise of epidemic prevention and control, we have made every effort to ensure production and supply, ensure the completion of key projects and tasks, and actively take measures to ensure stable production. At the market level, including dealers and car owners, we have also introduced various measures to ensure the good operation of the market. "

Zhang Xiyong, deputy secretary of the Party Committee and general manager of BAIC Group, recently wrote an open letter to all dealers and supplier partners, in which it was mentioned that BAIC Group had fully resumed work in order to strive to achieve the annual development goals and tasks. At the same time, in addition to turning its sales business online, BAIC Finance also added more than 3 billion yuan to its dealers and nearly 4 billion yuan in credit lines to its supply chain partners, "helping everyone tide over the difficulties".

In the previous series of interviews of "Face to Face with the Epidemic", Micheal Ning, vice president of Great Wall Motor Co., Ltd. and general manager of Euler brand, once told First Electric Network that at present, the first consideration of Great Wall Motor is to fully cooperate with the prevention and control of the epidemic and strictly abide by the notification requirements of the state and provinces for epidemic prevention and control. In specific actions, Euler has also launched a support policy of "three reductions and three grants" for dealers. The three reductions are assessment burden reduction, financial burden reduction and financial burden reduction, and the three grants are to empower dealers with multi-dimensional services, front-line sales teams and personnel, and empower dealers in Hubei epidemic areas. At the same time, Great Wall also launched a 2 million yuan user care fund with its dealer * * *, for example, providing car owners engaged in anti-epidemic medical work with a 2-year/5,-kilometer vehicle warranty extension, a 1 yuan love fuel card and two free basic maintenance policies; Medical and police vehicles participating in the anti-epidemic campaign are provided with free maintenance (except accident vehicles).

"The automobile industry has rich upstream and downstream industrial chains, which play a pillar role in the overall economy." Finally, I believe that Shen Xiangyang's words can also represent the voice of all autobots. "The more difficult it is, the more China autobots should work hard in Do not forget your initiative mind and contribute to people's better life and social stability and prosperity."

Source: First Electric Network

Author: Cassie Wang

This article is from Chejia, car home, and does not represent car home's viewpoint.