Secondly, L Catterton has entered the China market for a long time, with a strong sense of existence and outstanding achievements. It is one of the few well-known cases to invest in Marumi as the second largest shareholder and Yuan Qi Forest at the most sought-after stage. To some extent, the world's largest consumer private equity fund systematically missed the new wave of consumption in China.
Moreover, although LV itself is high-end, there are also some related products, services and scenes in China, which are similar and matched with LV. Therefore, enterprises can form a closed-loop ecosystem through mergers and acquisitions, equity claims and other investment methods to better increase the profitability of the parent company. It is a very rational choice for Lu Fund to increase its holdings in China RMB market. This is not only beneficial to the RMB market in China, but also a win-win situation. Can show the low-key side of today's market, which is very attractive to consumers, so it is very powerful for Lv luxury brands.
You know, behind RMB assets is the stability, certainty and growth of China's economy. China's economy has always been an important growth engine in the world. The allocation of foreign capital assets in China reflects the pursuit of foreign capital for income and growth. Besides, Chengdu is behind Shanghai and Beijing? China is the third city of luxury consumption? , the latest city positioning is also? International consumption center city? . It is a very rational choice to increase the RMB market in China, which is not only beneficial to the consumer market in China, but also a win-win situation. ?