commercial scale
Founded in 1997, the group has established 10 instant noodle production bases, 2 flour production bases,/kloc-0 noodle workshops and 2 seasoning companies in Henan, Hebei, Shandong, Shanxi, Hunan, Jiangsu, Sichuan, Shaanxi, Jilin and other provinces and cities. The Group has been successively rated as "National Key Leading Enterprise of Agricultural Industrialization", "Leading Enterprise of Grain Deep Processing and Food Production in Henan Province", "Top Ten Key Protected Enterprises of Grain Deep Processing in Henan Province" and "One of the most dynamic enterprises in China flour products industry".
Product markets
The Group now has 92 international first-class instant noodle production lines, with an annual output of nearly 654.38+0 billion packets of instant noodles. In 2003, Baixiang was brave in innovation, bold in exploration, and devoted himself to the research and development of bone series instant noodles, which successfully broke the product pattern of beef noodles in the domestic instant noodle industry for many years and regained the new "taste decision right" in the instant noodle industry. In the following eight years, the white elephant "Bone" series instant noodles were favored and sought after by hundreds of millions of consumers all over the country for their healthy, delicious and nutritious products, which led the brand-new consumption trend in the domestic instant noodle market. According to the data of international authoritative investigation organization AC Nielsen, since 2003, the market share of white elephant instant noodles has been around 17%, and it has been in the top three in the instant noodle industry in China.
Brand development
With the rapid development of Baixiang Food Group, Baixiang brand has won the honors of Top 500 Asian Brands, China Famous Trademark, National Inspection-Free Product, China Famous Brand 100 Top and Henan Famous Trademark. In 2009, White Elephant is launching a new brand development strategy. After two years of comprehensive combing and image enhancement, a brand-new, young and energetic new white elephant is striding forward towards the road of international brand.
Industrial pull
By the end of 20 1 1, the annual industrial digestible flour of Baixiang exceeded 900,000 tons, and the transformed wheat 1.2 million tons benefited more than 3 million farmers in China. At the same time, the white elephant industry also directly drives more than 3,000 upstream and downstream related enterprises such as flour mills, paper mills, machinery manufacturing, seasonings and transportation, and more than 500,000 people across the country are engaged in white elephant-related work. White elephant is trying to make its own contribution to the deep processing and transformation of grain and agricultural industrialization in Henan and even the whole country.
social responsibility
Over the years, while maintaining rapid development, White Elephant has never forgotten its responsibilities and responsibilities as a social citizen and actively participated in various social welfare undertakings. From donating 6,543,800 yuan to Soong Ching Ling Foundation to set up the "White Elephant College Student Relief Fund", to generously donating 5 Hope Primary Schools to help poor children; From the company's full assistance to the Wenchuan earthquake, to the group's trip of more than 2,300 kilometers to Yushu earthquake relief; From the white elephant escorting the Olympic flame to Mount Everest, to the white elephant setting up a special fund for Longmen Grottoes to protect the world cultural heritage. Over the past ten years, Baixiang Food Group has invested more than 50 million yuan in various public welfare funds, which has greatly promoted the healthy development of social welfare undertakings in China.
Looking forward to the future, Baixiang Food Group has great development potential and broad industrial prospects. Although the road ahead is facing challenges, Baixiang people firmly believe that as long as they adhere to the corporate mission of "providing healthy food and enjoying a happy life" and uphold the entrepreneurial spirit of "Qian Shan is full of water, thousands of words, and thousands of families", they will be able to create a more stable self by focusing on quality and operating with heart.
After a long wait of three years, Baixiang Food, one of the instant noodle giants, finally gave up its IPO. Behind this, on the one hand, the sales of instant noodles as its main business almost stopped growing; On the other hand, the fresh pasta business, which once had high hopes, almost burned out a huge investment before leaving Zhengzhou, the base camp.